Carib Beer Get’s an A+ for Marketing Their Flagship Brand.
If you read my review on Carib Beer you may have noticed that I wasn’t fond of it. But, that doesn’t take away from the fact that I think they do a great job marketing their brand in Trinidad and Tobago. Check out their web site and you’ll see what I’m talking about. They’re a consumate sponser of local events. It certainly doesn’t hurt that they parade around a bevy of local talent that’s probably, just a guess here, easier on the eye than a sharp poke with a stick. Definitely a positive approach to enticing the young, modern and fashionable males to increase their consumption. I’m sure it would work on me if I was in that locale. Beer 101: Sex Sells.