THE BREWSKI REPORT Tommy Brewski: My Beer. My Life.

August 26, 2010

Getting Back to Coors Light….

The Brewski Report Falls off the Train….
File Date: 8.26.10

I’ve been been knocking this marketing campaign around in the back of my noggin for a little while now. I can’t seem to understand the Silver Bullet Train marketing strategy by Coors. A Train? What’s so cool about that? Besides….it’s an ugly chrome monstrosity. I would have thought they could come up with something better. Maybe the Coors Light blimp? Perhaps a plane? Or, how about a party bus….’Rolling it’s way toward you!’  A party bus filled with beer girls stopping at bars from coast to coast. Plant a few cameras on board and hire a mobile camera jockey/bus driver, and it would be a rolling advertising factory – pumping out an endless supply of TV and print stock. Think about it….

The Chrome Monstrosity Headed to a Depot Near The Inner City. Image of Coors Light's Silver Bullet Train.

The Chrome Monstrosity Is Headed To The Inner City Train Depot No Where Near You. Image of Coors Light's Silver Bullet Train.

Coors Actually Spent Money to Have A Sizeable Reproduction of The 'Silver Bullet Train' Fabricated.

Coors Actually Spent Money to Have A Sizeable Reproduction of The 'Silver Bullet Train' Fabricated.

You Can Even Take A Tour Through The 'Train'. Yippee! Can you hear the comments.....'This Thing Better Have A Friggin' Tap On Board.'

You Can Even Take A Tour Through The 'Train'. Yippee! Can you hear the comments.....'This Thing Better Have A Friggin' Tap On Board.'

And...The Scaled Down Version of The Chrome Monstrosity. Some May Like This Look On Their 'Realistic Looking' Model Train Set.

And...The Scaled Down Version of The Chrome Monstrosity. Some May Like This Look On Their 'Realistic Looking' Model Train Set.

I think This Is Cooler And More Realistic Than The Chrome.

I think This Is Cooler And More Realistic Than The Chrome. That Is, If Your A Coors Light Model Railroading Fanatic.

This Is What I'm Talking About! They Have 'The Bus', Now, Just Fill It With Some Beer........

This Is What I'm Talking About! They Have 'The Bus', Now, Just Fill It With Some Beer........

.....And Some Girls (Maybe Even A Dude or Two - I wouldn't want to appear Sexist).  Presto. A Marketing Campaign The Average Male And Female Drinker Can Relate To.

.....And Some Girls (Maybe Even A Dude or Two - I Wouldn't Want To Appear Sexist). Presto. A Marketing Campaign The Average Male And Female Drinker Can Relate To.

August 25, 2010

Birra Moretti Premium Lager Review 8.25.10

The Morettie Man - Sounds like a sinister hit man movie title.

The Morettie Man - Sounds like a sinister hit man movie title.

The Brewski Report Reviews Italy’s Birra Moretti Premium Lager
File Date: 8.25.10

File Name: 5S Methodology Around The House
The Beer: Birra Moretti
Type: Euro Pale Lager
Serving: Bottle
Stats: 4.6% ABV
Brewer: Birra Moretti / Heineken
Web Site: www.birramoretti.com
Country of Origin: Italy
Brewer Info: Luigi Moretti’s “Beer and ice factory” was founded more than a century ago in Udine, in the Friuli region. At that time, Udine was a sleepy little town, surrounded by stone walls that had been built by the local community as far back as 1350. It was at an important time during the unification of Italy. At that time, the whole of the Friuli region was still annexed to the Austro-Hungarian Empire and patriotic uprisings in the city were frequent. It is no coincidence that an Austrian garrison was stationed in the castle that dominates Udine, and that cannons were placed in the main square. It was during this very climate of unrest that the then 37-year-old Luigi Moretti – in the same year as the famous battles of San Martino and Solferino – looking to the future with conviction and confidence, decided to build his brewery. Born into a family of wealthy merchants, Luigi Moretti was at that time already familiar with wholesale trading in cereals, wine, spirits, foodstuffs and – naturally – even beer, which his family purchased from nearby Austria. At the time his small factory was inaugurated, its founder certainly could not have imagined how it would grow in the future. The first bottle of Birra Moretti was sold in the summer of 1860. The machinery used then was extremely advanced for its time, just as that used today is also at the cutting edge. From the 1990s on, Birra Moretti went from being a Friuli-based beer to a nationally-distributed beer, constantly growing and conquering new fans and admirers.

The Birthplace of Birra Moretti

The Birthplace of Birra Moretti

tbr-bierra-moretti-glassBrewer Brand Hype: Birra Moretti is a quality beer made in the traditional way. It is the result of a production process that has remained almost unchanged since 1859. The best raw materials are used to make Birra Moretti, as well as a special blend of high quality hops that gives it a unique taste and fragrance, enhancing its perfectly balanced bitter taste. It is a bottom fermented beer with a golden colour. This colouring is a result of the type of malt used in brewing. Its alcohol content is 4.6% alcohol by volume, a percentage that makes it ideal for any time of day. In fact, it is not a strong beer and is therefore perfect for drinking at lunch, at dinner or for evenings out with friends.
Label: Qualita E Tradizione. The Beer In Italy. Dal 1859. Premium Lager.

The Brewski Review: I’ve been a little behind on my reviews. I actually back date them so that the posting date is the date that I reviewed the beer. If I actually had the time to write a review the day I drank a beer, It would be an amazing feat. My guess is that my wife and kids would be out of the house all day which is a stretch. But, even more remarkable is that I wouldn’t have any projects around the house to complete. I’ve noted that my den is finished and I’m moving on to two more rooms to remodel. But, to do this, I need to clean them out. I actually spend a full 12 hour day packing up my wife’s scrap booking material. A WHOLE day!  Now you can understand why I don’t get much done. I’ve got 6 solid days into cleaning out these rooms and I’m still not done (Contrary to what you may be thinking, we are not ‘Hoarders: Buried Alive’ as you might see on TLC). Of course, I’ve been doing some 5S work in the process (Japanese version: seiri, seiton, seiso, seiketsu and shitsuke; Translated to English: sorting, straightening, sweeping, standardizing and sustaining.) My version of sorting – two piles: one pile for keeping and one pile for some future pending garage sale. My assesment of this whole timeline would be dramatically reduced if I just started dumping things into boxes. But why box it up, store it and unpack it later? And, my wife needs to be present for some of this sorting: all she needs to do is stand there and answer my very basic question: Do you want it or not. Of course, it’s never as simple to her as it seems like it should be. But I’m just as guilty. I opened a four tubes of old posters I’ve kept for some time. Many of them were beer posters (collected before I was of legal drinking age) and the usual kid stuff: dirtbikes, cars, etc. Did I toss any of these out?  No.tbr-dirtbike-air3

Drinkability: Nah. I’d try something else first.
Appearance: Medium golden color. Not much head.
The Buds: Good but a little bitter on the backside.
TBR Cap Rating: 3.75 out of 5 caps or ‘crowns’.

August 24, 2010

Coors Light Window Candy

The Brewski Report loves a good neon sign. And, Coors Light seems to enjoy them as well. The beer may not be that fantastic, but they do like to market the brand as much as possible. Take a look at these neon signs below.tbr-coors-bikini-neon2

tbr-coors-bottle-cap-neon1

 

 

 

 

 

 

 

 

 

tbr-coors-mntn-neon1

tbr-coors-rodeo-neon

 

 

 

 

 

 

 

 

 

 

 

tbr-coors-shamrock-neon

 

 

 

 

 

 

 

 

 

tbr-coors-nfl-neon1

August 21, 2010

Coors Light Beer Review 8.21.10

The condensation on the bottle looks more flavorful than the contents.

The condensation on the bottle looks more flavorful than the contents.

The Brewski Report Reviews Coors Brewing’s Light Lager.
File Date: 8.21.10

File Name: Wife Discriminates: Makes Husband Do The Heavy Lifting.
The Beer: Coors Light
Type: Light Lager
Serving: Bottle
Stats: 4.2% ABV
Brewer: Coors Brewing Co. / MillerCoors
Web Site: www.coorslight.com
Country of Origin: CO, USA
Brewer Info: Adolph Coors Company was founded in 1873. Our principal subsidiary is Coors Brewing Company, the nation’s third-largest brewer. Throughout our history, Coors has provided consumers with high-quality malt-beverage products using the finest ingredients available. Coors Light is the the largest selling beer in the country. Coors maintains a long-standing commitment to equal opportunity in employment, promotion and purchasing. The company’s policy is to “recruit, hire, train and promote into all job levels employees and applicants for employment without regard to race, color, religion, gender, age, disability, covered-veterans status, sexual orientation or national origin.”  The Coors Golden brewery is the world’s larges on a single site. Free brewery tours are offered daily, except Sundays and holidays.

Inside this room, all of my dreams become realities, and some of my realities become dreams. - Willy Wonka

Inside this room, all of my dreams become realities, and some of my realities become dreams. - Willy Wonka (I'm sure for some that is.)

Brewer Brand Hype: Coors Light, the World’s Most Refreshing Beer, is the fourth best-selling beer in the U.S. Introduced in 1978, Coors Light has been a favorite in delivering the ultimate in cold refreshment for more than 25 years. Coors Light’s unique frost-brewing process locks in a taste as cold as the Rockies. The simple, silver-toned can caught people’s attention and the brew was nicknamed the “Silver Bullet” as sales climbed. Recent Coors Light innovations include the Cold Activated Bottle, Super Cold Draft, the Vented Wide Mouth Can with Frost Brew Liner and a Cold Activated Can.
Label: Nothing worth noting.

The Brewski Review: I was moving junk from my basement to the garage attic today in an effort to make more room in the basement for more junk.  Circular isn’t it? We’re not big consumers which is a good thing. My wife and I don’t think we have much stuff but we tend not to throw much away. While performing this mundane task several times from our air conditioned house to a garage attic that was well over 100 degrees, I thought it was high time I pull open the fridge and treat myself to a cold beverage. Juice boxes. No. Water. No. Coors Light. Okay, I’ll try one. And, might I say, what a dissapointment it was. There wasn’t much ‘beer’ flavor but if you wanted to drink a lot of beer, this choice may rank up at the top. Very watery. Very blah. I can only think that Coors Brewery has been distracted lately and their attention has been turned away from brewing beer. Take a look at the ‘Brewer Info’ above: why would a company integrate their equal opportunity employment policy into their marketing strategy? PR issues? Do they have a discrimination lawsuits on the docket or what? Hopefully this was just a poor pick of venues to eagerly promote their HR policy. My feeling is that Coors should remove the wording. I wouldn’t think this is advancing Coors Light’s marketshare. But, I could be all wrong on this one. Perhaps Coors drinkers are very litigious individuals. 

Drinkability: A guest left some at my house. It was free. Wouldn’t buy any myself.
Appearance: Pale golden color.
The Buds: Minimal taste. Watery. Session beer.
TBR Cap Rating: 2.5 caps out of 5.

Perhaps Atticus Finch is on the case.....

Perhaps Atticus Finch is on the case.....

August 20, 2010

Taking Marketing To A Whole New Level

Sam Adams launched a new pint glass to further enjoy their beer. This is great marketing. Convincing the beer buying public (or at least the Sam Adamsphiles) that they truely can’t enjoy or taste the full flavor unless they purchase a special glass?  Genius! All the beer snobs will want to buy one post haste to show that they are dialed in. Does it really work? Unfortunately, I’m not one who really cares. The glass I use works just fine for me to determine if I like the beer or not. 

Hullabaloo Marketing or Science Backed Drinkware Innovation?

Hullabaloo Marketing or Science Backed Drinkware Innovation?

Vintage Budweiser Advertisements 8.20.10

Here are a few vintage bud advertisements that make you wish for simpler times. I was just a glimmer in my mother’s eye when these ads saw their debut, but it still makes me yearn for a time before cell phones, cable news, wi-fi, rap music, bad 80’s hairstyles and celebrities who aren’t. Ahhhh!

Aren't you glad? Springtime is a happy time. And the best place to be is close to a bud. Cold, refreshing Budweiser....the King of Beers.

Aren't you glad? Springtime is a happy time. And the best place to be is close to a bud. Cold, refreshing Budweiser....the King of Beers.

KNOW HIM! He's the easiest man in town to meet. Just visit your friendly tavern and ask for Budweiser....King of Beers.

KNOW HIM! He's the easiest man in town to meet. Just visit your friendly tavern and ask for Budweiser....King of Beers.

I penned a post on 7.29.10 for Killians Irish Red that notes what my bartender would look like if I owned my own place. This smartly dressed man is what I pictured. Not a punk with a nose/ear/belly ring in a graphic tee shirt advertising his favorite band. Oh yeah, I dig that vintage light behind him as well.

Does anyone remember paying $0.25 for a beer? This would be a great sign vintage sign to have. Although, the only place my wife would allow me to hang it would probably be the garage or basement.

Does anyone remember paying $0.25 for a beer? This would be a great vintage sign to have. Although, the only place my wife would allow me to hang it would probably be the garage or basement.

August 14, 2010

Vintage Foster’s Ad

Vintage Foster's Lager Ad circa 1959.

Vintage Foster's Lager Ad circa 1959.

August 9, 2010

Grupo Modelo’s Corona Light Beer Review 8.9.10

I can't help but love Corona's beach Life marketing schtick.

I can't help but love Corona's beach Life marketing schtick.

The Brewski Report Reviews Corona Light
File Date: 8.9.10

 File Name: This Suite is Sweet.
The Beer: Corona Light 
Type: Light lager
Serving: Bottle
Stats: 4.10% ABV
Brewer: Grupo Modelo S.A.B. de C.V.
Web Site: www.grupomodelo.com
Country of Origin: Mexico
Brewer Info: First brewed in Mexico by Austrian immigrants. It was first sold on draft in 1926, but was first produced in 1925. Negra Modelo comes in an unusually shaped, wide brown bottle with a trademark Gold Label. Grupo Modelo has marketshare of 56% in Mexico. Grupo Modelo has exclusive rights in Mexico for the import and distribution of beer produced by Anheuser-Busch. Until the 60’s Grupo Modelo used red poppy flowers in its advertising, where almost any image it used had poppy flowers somewhere in the image.

tbr-corona-lt-logoBrewer Brand Hype: Corona Light, with only 99 calories and 5 grams of carbohydrates, is golden light in color with a crisp and refreshing taste. Its pleasant fruit-honey malt aroma and distinctive hop flavor make it a favorite among calorie and carb-conscious consumers and those interested in a light, thirst quenching beer. Corona Light goes great with any food choice.
Label: Corona Light

The Brewski Review: I was invited to attend an MLB game tonight with some of the executives of our company. As I noted in a previous post, I’m not a huge sports fan so I’ve declined this offer in the past. The idea of getting out of work early is greatly appreciated. But, the 3 hr ride in a car and returning home at 2am only to get back up and be at work by 7am didn’t sound as appealing to me as it may have others. What makes this trip different? The President of our company decided to stay in a hotel instead of traveling back the same evening. This decision, coupled with the fact that we would be in one of the best air conditioned corporate suites stationed right behind home base on a hot 95 degree day definitely makes the idea a little more alluring than it had in the past. Load up! I’m on board! The best way to see the game is when you have an abundance of free food and drinks, comfy chairs, access to a private restroom, closed circuit TV’s and oh yeah, did I mention air conditioning on a hot 95 degree day? The game was pretty anemic except for the amenities which included free alcoholic beverages. They stocked the suite with 5 bottles of chilled wine and a fridge full of water, soda and beer. I was hoping for a real variety here but was slightly surprised that they only had three brands: Sam Adams Boston Lager, Corona Light and O’Douls. I chose the Corona Light since I’ve never had one of these before. After adulterating the beer by jamming a wedge of lime down the neck I walked outside in the searing heat and downed it as quickly as it leaked out my sweat glands. The taste was a little less that what you would expect from a light beer. It Somewhat reminded me of drinking colored water. Most definitely a session beer to be drank in ‘mass quantities’ (as Mr. Conehead would say). Maybe when I go next year they’ll have other brands available. Or, perhaps I’ll just ask the attendant for something else and have it charged to the suite. Apparently anything goes….As we were leaving, the CFO of our parent company asked anyone if they wanted to take one of the comfy leather chairs home with them. I would have been down with that had I not had to carry it 2 city blocks to our public parking spot. Then again, maybe he was joking. 

Drinkability: Nah. if offered a choice, would chose something else.
Appearance: Pale golden color.
The Buds: Crisp and cold but uneventful.
TBR Cap Rating: 2.75 out of 5 caps.

Yes. All the beach picture look alike. But that doesn't make it any less appealing.

Yes. All the beach picture look alike. But that doesn't make it any less appealing.

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