THE BREWSKI REPORT Tommy Brewski: My Beer. My Life.

August 9, 2010

Grupo Modelo’s Corona Light Beer Review 8.9.10

I can't help but love Corona's beach Life marketing schtick.

I can't help but love Corona's beach Life marketing schtick.

The Brewski Report Reviews Corona Light
File Date: 8.9.10

 File Name: This Suite is Sweet.
The Beer: Corona Light 
Type: Light lager
Serving: Bottle
Stats: 4.10% ABV
Brewer: Grupo Modelo S.A.B. de C.V.
Web Site: www.grupomodelo.com
Country of Origin: Mexico
Brewer Info: First brewed in Mexico by Austrian immigrants. It was first sold on draft in 1926, but was first produced in 1925. Negra Modelo comes in an unusually shaped, wide brown bottle with a trademark Gold Label. Grupo Modelo has marketshare of 56% in Mexico. Grupo Modelo has exclusive rights in Mexico for the import and distribution of beer produced by Anheuser-Busch. Until the 60’s Grupo Modelo used red poppy flowers in its advertising, where almost any image it used had poppy flowers somewhere in the image.

tbr-corona-lt-logoBrewer Brand Hype: Corona Light, with only 99 calories and 5 grams of carbohydrates, is golden light in color with a crisp and refreshing taste. Its pleasant fruit-honey malt aroma and distinctive hop flavor make it a favorite among calorie and carb-conscious consumers and those interested in a light, thirst quenching beer. Corona Light goes great with any food choice.
Label: Corona Light

The Brewski Review: I was invited to attend an MLB game tonight with some of the executives of our company. As I noted in a previous post, I’m not a huge sports fan so I’ve declined this offer in the past. The idea of getting out of work early is greatly appreciated. But, the 3 hr ride in a car and returning home at 2am only to get back up and be at work by 7am didn’t sound as appealing to me as it may have others. What makes this trip different? The President of our company decided to stay in a hotel instead of traveling back the same evening. This decision, coupled with the fact that we would be in one of the best air conditioned corporate suites stationed right behind home base on a hot 95 degree day definitely makes the idea a little more alluring than it had in the past. Load up! I’m on board! The best way to see the game is when you have an abundance of free food and drinks, comfy chairs, access to a private restroom, closed circuit TV’s and oh yeah, did I mention air conditioning on a hot 95 degree day? The game was pretty anemic except for the amenities which included free alcoholic beverages. They stocked the suite with 5 bottles of chilled wine and a fridge full of water, soda and beer. I was hoping for a real variety here but was slightly surprised that they only had three brands: Sam Adams Boston Lager, Corona Light and O’Douls. I chose the Corona Light since I’ve never had one of these before. After adulterating the beer by jamming a wedge of lime down the neck I walked outside in the searing heat and downed it as quickly as it leaked out my sweat glands. The taste was a little less that what you would expect from a light beer. It Somewhat reminded me of drinking colored water. Most definitely a session beer to be drank in ‘mass quantities’ (as Mr. Conehead would say). Maybe when I go next year they’ll have other brands available. Or, perhaps I’ll just ask the attendant for something else and have it charged to the suite. Apparently anything goes….As we were leaving, the CFO of our parent company asked anyone if they wanted to take one of the comfy leather chairs home with them. I would have been down with that had I not had to carry it 2 city blocks to our public parking spot. Then again, maybe he was joking. 

Drinkability: Nah. if offered a choice, would chose something else.
Appearance: Pale golden color.
The Buds: Crisp and cold but uneventful.
TBR Cap Rating: 2.75 out of 5 caps.

Yes. All the beach picture look alike. But that doesn't make it any less appealing.

Yes. All the beach picture look alike. But that doesn't make it any less appealing.

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