THE BREWSKI REPORT Tommy Brewski: My Beer. My Life.

September 10, 2011

Siren Amber Ale or Devil Girl Beer 9.10.2011

Siren Amber Ale for the devil in all of us.

Siren Amber Ale for the devil in all of us.

TBR Reviews North Peak’s Siren Amber Ale (or, Devil Girl Beer)
File Date: 9.10.2011

File Name: Sirens and Devil Girls Go Head To Head.
The Beer: Siren Amber Ale
Type: American Amber/Red Ale
Serving: Bottle
Stats: 5.0% ABV
Brewer: North Peak Brewing Co.
Web Site: www.northpeakbeer.com/
State/Country of Origin: MI, USA
Brewer Info: Legends of the north woods all start with a simple story at a single point in time. Our yarn began when the entrepreneurial Carlson, Lobdell and Czaplicka families signed the deed to a deserted candy factory in downtown Traverse City, MI. Within its cavernous brick walls the North Peak Brewing Company was established in 1997, where brews and food of uncommon quality were the focus. As the days passed into years, their passion for brewing grew and led them down paths travelled by other like-minded individuals. The result of this rendezvous of North Peak Brewing Company’s Jon Carlson and Greg Lobdell, and Ron Jeffries of Jolly Pumpkin Artisan Ales was the spawning of Northern United Brewing Company in 2008. Headquartered in their secret forest hideaway on Old Mission Peninsula, these brewing elders recruited the final full-time member of their clandestine council in August 2009 — brewmaster Mike Hall (who had consulted on numerous other endeavors). Their mission was simple: take the well-respected name of North Peak and build upon it with craft beers of the finest, hand-made quality using ingredients borne of the northern Michigan landscape. This is why North Peak brews whenever possible with Michigan malted-grain, hops and water. Over the next three months, Mike and Ron collaborated on recipes that drew from their nearly 50 years of combined brewing experience. In late 2009, at their new, secluded state-of-the art brewing facility on Old Mission Peninsula, the first bottles of Siren Amber Ale, Diabolical IPA and Majestic American Wheat rolled off the bottling line.
 
tbr-siren-insertBrewer Brand Hype: Its call is intoxicating. An aroma that beckons you to pull up a stool and linger over it’s toasted malt character. Next, a deep kiss of liquid lust that will caress you tongue, thanks to an array of toasty Pale, Crystal (30 and 75) wheat, Carapils and roasted barley malts balanced by the subtle bite of Willamette and Fuggle hops. It’s a brew that will seduce your heart, mind and palette.
Label: Brewed Up North. Traverse City, Michigan, USA

The Brewski Review: Pleasantly suprised by the mild taste. Most of the amber ales that I’ve tried have been higher on the bitterness scale. This is more subdued and for me that means it more appealing to my taste buds. So, it’s well balanced between the malt and hops. Good for those that don’t care for the bitter aftertaste of some brews. On the marketing side, I have to add that I like the label: simple and eye catching with the red and white. The name stems from Greek mythology, the Sirens (Greek singular: Seiren; Greek plural: Seirenes) were three dangerous bird-women, portrayed as seductresses who lured nearby sailors with their enchanting music and voices to shipwreck on the rocky coast of their island. But, for me, the little logo represents more of a little devil girl. Perhaps the beverage should have been named Devil Girl. And, they should have hooked up with the artist COOP (at coopstuff.com) who draws some mighty awsome designs – many of which involve devil girls. If I was still in my single dude-man bachelor days, my house would be decorated in Coop designs. I’m not paid to plug his work, but if you like simple retro looking graphics about girls, cars, robots, etc., check out his Coopstuff website. 

Drinkability: Most definitely.
Appearance: Deep amber color.
The Buds: Refreshingly mild.
TBR Cap Rating: 4.0 caps out of 5.

One of Coop's Devil Girl poster designs.

One of Coop's Devil Girl poster designs.

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