THE BREWSKI REPORT

July 6, 2012

Mexico’s SOL Cerveza 7.6.2012

The BIG SOL bottle. Enough for you and your wife if she's a willing partner.

The BIG SOL bottle. Enough for you and your wife if she's a willing partner.

TBR Reports On Mexico’s Sol Cerveza
File Date: 7.6.2012

File Name: Sol Stakes A Claim On A New Line Of Perfume
The Beer: Sol
Type: American Adjunct Lager
Serving: Bottle
Stats: 4.5% ABV
Brewer: Cervecería Cuauhtémoc Moctezuma, S.A. de C.V (Heineken)
Web Site: www.cuamoc.com/es/content/bienvenido-al-sitio-de-cuauhtemoc-moctezuma
State/Country of Origin: Monterrey (Nuevo Leon), Mexico
Brewer Info: It started in 1944 when Alberto Aldrete took over an old brick building that had been producing vegetable oil since it was built in 1929. Aldrete was operating a small malt factory in Tecate and had been brewing a beer as a sideline for over a year. He named his new brew after the town and it became the first maquiladora in Baja California.  In 1954 the brewery was sold to Cerveceria Cuauhtemoc Moctezuma, a major brewer in Monterrey, Mexico that had been producing Bohemia and Carta Blanca beers. Today, the Cuauhtemoc brewery also produces Superior, Sol and Dos Equis along with the others in several different locations.  Today only Tecate and Carta Blanca are produced in the Tecate Brewery. Carta Blanca is a lighter pilsner beer, and most Baja beerdrinkers feel it doesn’t have the full rich flavor of Tecate.  The Tecate Beer that is exported is of a slightly lesser alcohol content, but that doesn’t make it any less popular north of the border. Tecate has the highest canned beverage sales of any import to the U.S.  The custom of squeezing a lime into Mexican beer began with Tecate beer.  The original brewmaster was of Scottish descent (last name Lorimer), who brought the idea from Great Britain where sailors would be given limes with their daily ration of grog to stave off scurvy (this is where the expression “limey” came from).

sol-logoBrewer Brand Hype: ‘El Salto del Agua’ (The Water Spring) near Mexico City, when a ray of bright sunlight shone through his brew. This event fired his imagination, leading him to name his new beer ‘El Sol’ and the very first ‘Mexican sunshine beer’ was born. In 1912 Cerveceria Moctezuma acquired ‘El Salto del Agua’ and in 1924 the brand name changed from ‘El Sol’ to simple ‘Sol’.

Today the original sunshine and ray designs remain virtually untouched and the proud brewing tradition behind this great brand continues. Sol “The original mexican Sunshine Beer” is a blond Mexican, light, festive and refreshing golden coloured pilsner style beer with a fresh malty, fruity-lemony flavour and a soft, quenching dry finish, serve chilled and drunk in the long neck bottle garnished with a fresh wedge of lime in the neck to accentuate the floral citrusy aroma of the beer. Great with lemony dishes like salads, fish and chicken satay or spicy food like nachos, tacos or Thai dishes or summer barbecues.

The Brewski Review: Large quart container. Great if your sitting on the front porch seat you just pulled out of your beat up pickup truck. As an American Adjunct Lager, it goes down ice cold and rather tasteless. It’s refreshing but not very flavorful. Mine was a little skunked…quoting my wife, ‘That beer does not smell good on you….’ With a clear glass container, I’m sure there were many opportunities to catch a little light inside the bottle and degrade the contents. Even thought I was on vacation and it was a sweltering day - upper 90’s - I didn’t drink it all. Some of that drink went down the drain since my wife had no interest in partaking. Nothing like having your wife say you stink after drinking a beer. Yeah, that’ll make me want to run out and purchase  more of this perfume.

Drinkability: No. Will pass on this one.
Appearance: Light golden yellow in clear container.
The Buds: Cold and a tasteless refreshing.
TBR Cap Rating: 3.0 out of 5.

Sol may not be as tasty as I like my beer.....but they make up for it in brand marketing. Here are a bevy of SOL beer girls for you enjoyment.

Sol may not be as tasty as I like my beer.....but they make up for it in brand marketing. Here are a bevy of SOL beer girls for you enjoyment.

And another SOL beer girl striking a pose on the beach.

And another SOL beer girl striking a pose on the beach.

Yes. These are beer girls too. Excellent brand placement.

Yes. These are beer girls too. Excellent brand placement.

This one seems rather surreal and heavenly.

This one seems rather surreal and heavenly.

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