THE BREWSKI REPORT Tommy Brewski: My Beer. My Life.

September 2, 2012

Blue Dawg’s Wild Blue Blueberry Beer 9.2.2012

Check out the color on this brew. Looks like grape juice.

Check out the color on this brew. Looks like grape juice.

TBR Reports on Wild Blue Right Off The Vine
File Date: 9.2.2012

File Name: My ESP Hones In On The Blueberry
The Beer: Wild Blue
Type: Fruit/Vegetable
Serving: Bottle
Stats: 8.0% ABV
Brewer: Blue Dawg Brewing/Anheuser-Busch, Inc.
Web Site: www.wildbluelager.com
State/Country of Origin: NY, USA
Brewer Info: Anheuser-Busch traces its origins back to the Bavarian brewery, which was established in 1852. Eberhard Anheuser acquired the Bavarian brewery in 1860 and renamed it E. Anheuser & Co. In 1864, his son-in-law, Adolphus Busch, joined the company that would later become Anheuser-Busch. While the company’s early years were demanding, Adolphus Busch proved up to the challenge. His keen vision, bold initiative, marketing savvy and passionate commitment to quality were his legacy to those who followed, and the high standards he established have been adhered to by each succeeding generation. Today, Anheuser-Busch produces the two best-selling beers in the world, Budweiser and Bud Light, and operates 12 breweries in the United States.

tbr-wild-blue-insertBrewer Brand Hype: Wild Blue is a blueberry lager that fuses the juice of nature’s perfect fruit – blueberries – with premium American and German hops, two row and six-row barley malt and cereal grains. Wild Blue has a full taste with a pleasant blueberry aroma and flavor, and contains 8 percent alcohol by volume (ABV). Its fun, irreverent spirit is conveyed in every aspect of the beer, from the bottle label that features a bulldog kicking a blueberry to its full-bodied taste. Wild Blue is the perfect drink for adults who are thirsting for something new and will be available in sleek 12-ounce amber glass bottles. Please remember to always enjoy responsibly.
Label: Wild Blue. Premium Blueberry Lager. Premium Lager With Natural Flavors And Color From Juice.

The Brewski Review: I must have ESP. Before I poured this beer I was thinking it should be blue. Although not blue, there is definitely COLOR. A deep grape juice color would be the best way for me to describe it. The quick foamy head was also highly tinted and quite unique. It almost makes me think I’m drinking one of my wife’s Seagram’s Raspberry Lemonade coolers. The taste at first was blueberry then it settled in as a blueberry pancake aftertaste. Again, if your gonna go fruit, have the beer TASTE like the fruit your marketing. This one doesn’t dissapoint. It went down nice and smooth on this muggy Labor Day Weekend. Since it’s my first blueberry beer, I’m hesitant to say this one was a home run. There may be others out there that are even better! Oh, and back to that ESP thingy….this could really work to my favor. I could sense the best tasting beers on the shelf before I picked them. Then, I could work my way down from the perfect beers to the mediocre (I’d skip the below average beers) starting with all the 5 Cap beers. You know….cut to the chase so to speak.

Drinkability: Definitely
Appearance: Grape juice color
The Buds: Great if you like blueberry.
TBR Cap Rating: 4.0 out of 5 caps.

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