THE BREWSKI REPORT Tommy Brewski: My Beer. My Life.

September 11, 2010

Margaritaville Brewing’s Landshark Lager Beer Review 9.11.10

Fins Up Parrotheads! Or, As Jimmy Would say - 'Drink Up! I Need To Fund Another Business Venture.'

Fins Up Parrotheads! Or, As Jimmy Would say - 'Drink Up! I Need To Fund Another Business Venture.'

The Brewski Report Reviews Margaritaville Brewing’s Landshark Lager
File Date: 9.11.10

File Name: Singing All The Way To The Bank
The Beer: Landshark Lager
Type: American Adjunct Lager
Serving: Bottle
Stats: 4.7% ABV
Brewer: Margaritaville Brewing / Anheuser-Busch
Web Site: www.landsharklager.com
Country / State of Origin: FL, USA
Brewer Info: Since Margaritaville Brewing is only a ‘label’, here is some info on the real brewing company: Anheuser-Busch traces its origins back to the Bavarian brewery, which was established in 1852. Eberhard Anheuser acquired the Bavarian brewery in 1860 and renamed it E. Anheuser & Co. In 1864, his son-in-law, Adolphus Busch, joined the company that would later become Anheuser-Busch. While the company’s early years were demanding, Adolphus Busch proved up to the challenge. His keen vision, bold initiative, marketing savvy and passionate commitment to quality were his legacy to those who followed, and the high standards he established have been adhered to by each succeeding generation. Today, Anheuser-Busch produces the two best-selling beers in the world, Budweiser and Bud Light, and operates 12 breweries in the United States.

tbr-lndshrk-logoBrewer Brand Hype: Fins Up! Land Shark Lager has arrived! Grab a refreshing, thirst quenching island lager and let the “Fin Begin”! Land Shark Lager Premium Quality is brewed by the Margaritaville Brewing Company in Jacksonville Florida. Land Shark Lager is a refreshing, drinkable island lager brewed with a complex blend of hops…giving the beer a distinctive hop note taste.
Label: Premium Quality Island Style Lager. Landshark Lager. Fins Up!

The Brewski Review: What can I say about this? I’m sure to disappoint all the Parrotheads out there but this beer was lacking some serious substance. It didn’t tasted bad, there just wasn’t any taste. If your not aware, this beer is a ‘cooperative project’ between Jimmy Buffet’s ‘Margaritaville Brewing’ label and Anheuser-Busch which started in 2006. A relatively new brand.

The Stadium Deal

The Stadium Deal

In 2009 Jimmy Buffet, et al., convinced Stephen Ross of the Miami Dolphins to change the name of the Dolphin’s stadium to Landshark Stadium. Definitely a marketing ploy but on whose part I don’t know. Mr. Ross should have gotten something out of the deal to make it worth his time. It seems like quite a bit of effort for a little PR stunt. Anheuser-Busch has deep pockets so maybe it sold Landshark Lager to the stadium at cost – giving Mr. Ross a little profit bump. But, after tasting the beer, Anheuser-Busch should be spending big $ to sell this brand.

PR Extroidenaire Buffet With Ross

PR Extroidenaire Buffet With Ross

I like Jimmy Buffet’s songs but I’m not a Parrothead and I won’t be a lemming just because I like his music. Face it, Mr. Buffet is an astute businessman. If he can make a few bucks and it fit’s within his ‘theme’ then I’m sure he’d consider it – and why not. I don’t fault the man. He owns restaurants, casino’s, has played in movies and TV, writes and of course, is a musician. Maybe Jimmy likes the beer. (Remember the Seinfeld episode where Jimmy refers to himself in the third person – ‘Jimmy’s got a compound fracture!’ – classic.) Good for him. I, on the other hand, need a little more taste to make me sing. I have a hard time believing that AB will keep this brand going for an extended period of time. They must be subsidizing the heck out of it to keep it alive. That’s my take.

Drinkability: Nah. Never again.
Appearance: Very pale golden color.
The Buds: Bland. Not much flavor.
TBR Cap Rating: 2.50 out of 5 caps.

Akroyd And The Landshark. Classic SNL. Candygram Anyone? Perhaps This Is The Birthplace Of Buffet's Brand Name?

Akroyd And The Landshark. Classic SNL. Candygram Anyone? Perhaps This Is The Birthplace Of Buffet's Brand Name?

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