The Brewski Report Reviews Italy’s Birra Moretti Premium Lager
File Date: 8.25.10
File Name: 5S Methodology Around The House
The Beer: Birra Moretti
Type: Euro Pale Lager
Stats: 4.6% ABV
Brewer: Birra Moretti / Heineken
Web Site: www.birramoretti.com
Country of Origin: Italy
Brewer Info: Luigi Moretti’s “Beer and ice factory” was founded more than a century ago in Udine, in the Friuli region. At that time, Udine was a sleepy little town, surrounded by stone walls that had been built by the local community as far back as 1350. It was at an important time during the unification of Italy. At that time, the whole of the Friuli region was still annexed to the Austro-Hungarian Empire and patriotic uprisings in the city were frequent. It is no coincidence that an Austrian garrison was stationed in the castle that dominates Udine, and that cannons were placed in the main square. It was during this very climate of unrest that the then 37-year-old Luigi Moretti – in the same year as the famous battles of San Martino and Solferino – looking to the future with conviction and confidence, decided to build his brewery. Born into a family of wealthy merchants, Luigi Moretti was at that time already familiar with wholesale trading in cereals, wine, spirits, foodstuffs and – naturally – even beer, which his family purchased from nearby Austria. At the time his small factory was inaugurated, its founder certainly could not have imagined how it would grow in the future. The first bottle of Birra Moretti was sold in the summer of 1860. The machinery used then was extremely advanced for its time, just as that used today is also at the cutting edge. From the 1990s on, Birra Moretti went from being a Friuli-based beer to a nationally-distributed beer, constantly growing and conquering new fans and admirers.
Brewer Brand Hype: Birra Moretti is a quality beer made in the traditional way. It is the result of a production process that has remained almost unchanged since 1859. The best raw materials are used to make Birra Moretti, as well as a special blend of high quality hops that gives it a unique taste and fragrance, enhancing its perfectly balanced bitter taste. It is a bottom fermented beer with a golden colour. This colouring is a result of the type of malt used in brewing. Its alcohol content is 4.6% alcohol by volume, a percentage that makes it ideal for any time of day. In fact, it is not a strong beer and is therefore perfect for drinking at lunch, at dinner or for evenings out with friends.
Label: Qualita E Tradizione. The Beer In Italy. Dal 1859. Premium Lager.
The Brewski Review: I’ve been a little behind on my reviews. I actually back date them so that the posting date is the date that I reviewed the beer. If I actually had the time to write a review the day I drank a beer, It would be an amazing feat. My guess is that my wife and kids would be out of the house all day which is a stretch. But, even more remarkable is that I wouldn’t have any projects around the house to complete. I’ve noted that my den is finished and I’m moving on to two more rooms to remodel. But, to do this, I need to clean them out. I actually spend a full 12 hour day packing up my wife’s scrap booking material. A WHOLE day! Now you can understand why I don’t get much done. I’ve got 6 solid days into cleaning out these rooms and I’m still not done (Contrary to what you may be thinking, we are not ‘Hoarders: Buried Alive’ as you might see on TLC). Of course, I’ve been doing some 5S work in the process (Japanese version: seiri, seiton, seiso, seiketsu and shitsuke; Translated to English: sorting, straightening, sweeping, standardizing and sustaining.) My version of sorting – two piles: one pile for keeping and one pile for some future pending garage sale. My assesment of this whole timeline would be dramatically reduced if I just started dumping things into boxes. But why box it up, store it and unpack it later? And, my wife needs to be present for some of this sorting: all she needs to do is stand there and answer my very basic question: Do you want it or not. Of course, it’s never as simple to her as it seems like it should be. But I’m just as guilty. I opened a four tubes of old posters I’ve kept for some time. Many of them were beer posters (collected before I was of legal drinking age) and the usual kid stuff: dirtbikes, cars, etc. Did I toss any of these out? No.
Drinkability: Nah. I’d try something else first.
Appearance: Medium golden color. Not much head.
The Buds: Good but a little bitter on the backside.
TBR Cap Rating: 3.75 out of 5 caps or ‘crowns’.