TBR Reports on Inbev’s Boddingtons Pub Ale
File Date: 4.19.2013
File Name: Good There Isn’t Good Here
The Beer: Boddingtons Pub Ale
Type: English Pale Ale
Stats: 4.7% ABV
Brewer: Boddingtons (Inbev UK Limited)
Web Site: http://ab-inbev.co.uk/
State/Country of Origin: England
Brewer Info: Anheuser-Busch InBev is the largest brewer in the world and makes many of the UK’s best-loved drinks. Our size is matched by our ambitions. We have set ourselves the goal, through our people, our products and our work on responsible drinking, community and the environment, of becoming the Best Beer Company in a Better World. Our beers have been popular in the UK for many years and we now employ around 1,400 people at our UK breweries at Magor, Samlesbury and in Mortlake – as well as at our company headquarters in Luton. In the UK we manage and make a wide range of award-winning beers, ales, stouts and cider. They include global flagship brands such as Budweiser, Stella Artois and Beck’s as well as local favourites including Boddingtons and Bass. We have introduced new beers such as Budweiser Brew No.66, Stella Artois Black and Stella Artois Cidre and distribute iconic world beers including Hoegaarden and Leffe.
Brewer Brand Hype: Boddingtons has been enjoyed by beer drinkers in England for more than 200 years, and is well known for its creamy head and smooth body. It is now sold in over 30 countries worldwide and can be drunk on tap in places as far afield as New Zealand and Hong Kong. Boddingtons is a refreshing, smooth beer renowned for its golden colour, full-bodied flavour and malty, moreish taste with smooth, tight creamy head.
Label: Since 1778 when it was first brewed at the Strangeways Brewery in Manchester, Boddingtons has been renowned as a unique, pale-gold ale. In English pubs, Boddingtons is served using the traditional hand pulled method which mixes air with the ale as it pours, producing a distinctive creamy head and smooth body, with little gassiness. Ordinary packaged ale cannot match this quality, but the new DRAUGHTFLOW SYSTEM does. By releasing millions of tiny bubbles when opened, DRAUGHTFLOW cans give creamy head and authentic fresh taste of Boddingtons Pub Ale. The DRAUGHTFLOW SYSTEM employs a small recyclable device which floats in the ale.
The Brewski Review: I think Boddingtons has the DRAUGHTFLOW SYSTEM down to a science. The pour was fantastic to watch: tiny little bubbles made the beer look almost effervescent. At first I thought it was a cloudy, mud color but the head rose up to the top and formed a nice, tight, creamy white head that stuck around to the bitter end. The beer itself was rather tasteless and unmentionable. It wasn’t bad by any means but on the first sip I was rather blown away by the lack of taste – almost watery. Yes it was smooth and creamy. It maintained a nice balance between the hops and malt which minimized the aftertaste. But, would I drink this here in the states? No. Would I drink it while sitting in a pub in England? Maybe. Will I ever travel to the UK to give it a try? Probably not. If I was going to venture overseas, I think Austria would be my first stop for beer. The history of England would be appealing to see, touch and learn, but it’s not tops on my list. Besides, I don’t think I could fathom taking my two young children with us on such a long journey. It’s challenging enough to make it couple miles up the street to the grocery store let along half way around the globe.
Drinkability: Probably not.
Appearance: Nice deep gold and creamy white head.
The Buds: Rather bland.
TBR Cap Rating: 3.5 out of 5 caps