THE BREWSKI REPORT Tommy Brewski: My Beer. My Life.

July 26, 2009

Carib Beer Marketing 7.26.09

Carib Beer Get’s an A+ for Marketing Their Flagship Brand.

If you read my review on Carib Beer you may have noticed that I wasn’t fond of it.  But, that doesn’t take away from the fact that I think they do a great job marketing their brand in Trinidad and Tobago.  Check out their web site and you’ll see what I’m talking about.  They’re a consumate sponser of local events.  It certainly doesn’t hurt that they parade around a bevy of local talent that’s probably, just a guess here, easier on the eye than a sharp poke with a stick.  Definitely a positive approach to enticing the young, modern and fashionable males to increase their consumption.  I’m sure it would work on me if I was in that locale. Beer 101: Sex Sells.

I happen to like the concept of 'Beer Girls'.  What would the world be like today if there were Bud Girls at every sponsored event?

I happen to like the concept of 'Beer Girls'. What would the world be like today if there were Bud Girls at every sponsored event?

Girls on the beach promoting beer.  Q: What's wrong with this concept.  A: Nonthing.

Girls on the beach promoting beer. Q: What's wrong with this concept. A: Nonthing.

Carib is a large sponsor of the local Carnival as seen in this Bumper Sticker.

Carib is a large sponsor of the local Carnival as seen in this Bumper Sticker.

Carib Beer Party Van?  C'mon girls....Pile In!

Carib Beer Party Van? C'mon girls....Pile In!

 
Carib Beer even highlights it's Carnival sponsorship on their packaing.  Pure Genius!

Carib Beer even highlights it's Carnival sponsorship on their packaing. Pure Genius!

June 11, 2009

Carib Lager Beer Review 6.11.09

TBR takes on the Modern and Fashionable Carib Lager

TBR takes on the Modern and Fashionable Carib Lager

The Brewski Report’s Review on Trinidad and Tobago’s Modern and Fashionable Carib Lager.
File Date: 6.11.09

File Name:  It’s All In The Punch List
The Beer:  Carib
Type:  Lager (American Adjunct Lager)
Serving: Long Neck Clear Bottle
Stats:  5.20% ABV
Brewer:  Carib Brewery Limited
Brewer Info:  Carib Lager is the authentic, original, unique and defining icon of being young, modern and fashionable in Trinidad and Tobago. Launched on May 16th , 1950, this full bodied, clear and refreshing lager with 5.2% ABV is the flagship brand of Carib Brewery and the preferred brew of Trinidad and Tobago. Carib Lager is deeply rooted in the way of life of the Caribbean people, the environment, and the distinctive and refreshing culture associated with the region – its Carnivals, music and sporting events.  The brand is fashionable and youthful and very today, just like the people it represents, a people with vision for and of the future.  Carib’s vision is to become the most sought after Caribbean beer in the international market place.

Carib Lager Beer Logo

Carib Lager Caribbean Beer Logo

Brewer Brand Hype: Carib is a lager of European origin. It is a pale golden straw colour with a rich head formation. It is slightly aromatic, with a neutral balance between malt and hops, sweet and bitter. Medium-bodied mouth-feel leads directly to a semi-dry finish with only a hint of bitterness. No accented hop or malt character. Refreshing drinkability for a parched and thirsty palate. Diacetyl should not be perceived. Carib is brewed using sugar as an adjunct. The “clean label” policy applies i.e., no additives that have to be declared. (For all the beer geeks: Original Gravity 11.6 – 11.9°P; Alcohol by Volume: 5.1-5.4%;  Bitterness (BU) 14-16; Colour 5.5 – 7.5 EBC; Calorific value 120kcal/275ml.)

The Brewski Review:  I pulled out a Carib the other day thinking it would take me far away from my home horror to some breezy tropical location.  Kind of like the old Calgon commercials: ‘Calgon, take me away.’  Well, Carib didn’t take me anywhere other than where I was, standing outside my house, staring at my financial waterloo.  The previous owner didn’t do my any fiscal favors, that’s for sure.  He actually created more work while trying to remodel the house than all the damage the FBI, DEA Local and State police did when they raided the place to confiscate all his pot plants.  His previous attempts at remodeling were unusual.  See the kitchenbathroom and dining room ceiling.   Perhaps, had he not been so abrubtly sent to ‘The Big House’ he may have had the chance to complete a project.  Any project.  But, then again, maybe not.  It appears he loved remodeling but considered the punch list detail too much of a hassle to bother.  I’m not wired that way.  And, I am by no means passing judgement on skill, taste or dedication (or, at least, not in this post).  Part of the issue lies within the guy standing here drinking this uneventful beer.  I have high standards.  As Adrian Monk would say: ‘It’s a gift…. and a curse.’ 

It's a gift...and a curse.

Could this man be as obsessed as I am?

I lament over rather unnoticeable issues such as dried horizontal brush strokes on a rail that crosses the stile strokes perpendicular.  Others wouldn’t notice it, but I do.  On the other hand, when I do complete a project, like enlarging the closet opening and installing French Doors, I feel pretty great.  I’m a list person so crossing off my task list is a big deal.  And, I don’t cheat.  It’s not crossed off until every little facet of the project is complete.  Like this beer for example.  I can cross it off my list of ‘beers I’d drink again’ quite handily.  It looks good an pours with a nice head but it just didn’t do anything for me.  I think a Bud or Miller Lite will fare better in my overall taste review than this brew.

Drinkability:  ‘Refreshing drinkability for a parched and thirsty palate.’?  Given the option I’d drink ice water.
Appearance:  Brewer Hype on color and head formation is on spot.
The Buds:  Uneventful. 
TBR Cap Rating: 2.75 out of 5.

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