THE BREWSKI REPORT Tommy Brewski: My Beer. My Life.

November 2, 2012

Mexico’s Bohemia Beer Review 11.25.2012

Mexico's Cerveza Bohemia

Mexico's Cerveza Bohemia

TBR Reports on Mexico’s Cerveza Bohemia
File Date:  11.25.2012

File Name: Preparing for Dec. 21st
The Beer: Cerveza Bohemia
Type: German Pilsener
Serving: Bottle
Stats: 5.3% ABV
Brewer: Cervecería Cuauhtémoc Moctezuma, S.A. de C.V (Heineken)
Web Site: www.cuamoc.com/es/content/bienvenido-al-sitio-de-cuauhtemoc-moctezuma
State/Country of Origin: Mexico
Brewer Info: It started in 1944 when Alberto Aldrete took over an old brick building that had been producing vegetable oil since it was built in 1929. Aldrete was operating a small malt factory in Tecate and had been brewing a beer as a sideline for over a year. He named his new brew after the town and it became the first maquiladora in Baja California.  In 1954 the brewery was sold to Cerveceria Cuauhtemoc Moctezuma, a major brewer in Monterrey, Mexico that had been producing Bohemia and Carta Blanca beers. Today, the Cuauhtemoc brewery also produces Superior, Sol and Dos Equis along with the others in several different locations.  Today only Tecate and Carta Blanca are produced in the Tecate Brewery. Carta Blanca is a lighter pilsner beer, and most Baja beerdrinkers feel it doesn’t have the full rich flavor of Tecate.  The Tecate Beer that is exported is of a slightly lesser alcohol content, but that doesn’t make it any less popular north of the border. Tecate has the highest canned beverage sales of any import to the U.S.  The custom of squeezing a lime into Mexican beer began with Tecate beer.  The original brewmaster was of Scottish descent (last name Lorimer), who brought the idea from Great Britain where sailors would be given limes with their daily ration of grog to stave off scurvy (this is where the expression “limey” came from).

tbr-bohemia-logoBrewer Brand Hype: His personality is known for its rich aroma and a rich, full flavor, the result of a craft in which they operate only ingredients of the highest quality. Bohemia, considered one of the finest beers from Mexico, promotes the culture of marriage and the importance of beer in the world of gastronomy. Thanks to its rich ingredients, Bohemia is the perfect beer to pair any dish, highlighting the flavors of foods like beer. Bohemia was founded in 1905 with the purpose of being the finest beer in the Cerveceria Cuauhtemoc then. Using the finest European hops from the famous region of Bohemia in the Czech Republic, our brewmaster keeps the recipe for this elegant golden beer, which has transcended and achieved significant recognition.
Label: Imported Beer. Cerveza Bohemia. Est. 1905.

The Brewski Review: Pulling out the Christmas tree and hanging lights is the normal thing to do after Thanksgiving isn’t it? Well, working in the basement getting ready to get ready also counts. My wife and kids were upstairs while I was in the basement getting my workbench organization crazies on. My wife comes downstairs, looks at me and just shakes her head. My natural response is ‘What?’. I guess tooling up during the holiday season is frowned upon in my wife’s viewpoint. Heck, December 21st is nearly upon us. Isn’t that supposed to be the end of the world as we know it? When the world starts to fall apart, I need to know where to get my McGyver equipment. I may need to build an ark out of duck tape, cardboard and 8 penny cc nails. Anyway, I thought a beer would be nice so I pulled this one out of the fridge. It poured with minimal head that dissipated quickly and left a disturbing looking coagulation of foam on the top. The color was a very light golden color that looked almost like an American Adjunct Lager. It went down without coming back up so that was a plus. Overall, it had a decent flavor that held it’s own.

Drinkability: Would not purchase again.
Appearance: Very light – almost clear – in color.
The Buds: Little hoppy bitterness.
TBR Cap Rating: 3.25 caps out of 5

July 6, 2012

Mexico’s SOL Cerveza 7.6.2012

The BIG SOL bottle. Enough for you and your wife if she's a willing partner.

The BIG SOL bottle. Enough for you and your wife if she's a willing partner.

TBR Reports On Mexico’s Sol Cerveza
File Date: 7.6.2012

File Name: Sol Stakes A Claim On A New Line Of Perfume
The Beer: Sol
Type: American Adjunct Lager
Serving: Bottle
Stats: 4.5% ABV
Brewer: Cervecería Cuauhtémoc Moctezuma, S.A. de C.V (Heineken)
Web Site: www.cuamoc.com/es/content/bienvenido-al-sitio-de-cuauhtemoc-moctezuma
State/Country of Origin: Monterrey (Nuevo Leon), Mexico
Brewer Info: It started in 1944 when Alberto Aldrete took over an old brick building that had been producing vegetable oil since it was built in 1929. Aldrete was operating a small malt factory in Tecate and had been brewing a beer as a sideline for over a year. He named his new brew after the town and it became the first maquiladora in Baja California.  In 1954 the brewery was sold to Cerveceria Cuauhtemoc Moctezuma, a major brewer in Monterrey, Mexico that had been producing Bohemia and Carta Blanca beers. Today, the Cuauhtemoc brewery also produces Superior, Sol and Dos Equis along with the others in several different locations.  Today only Tecate and Carta Blanca are produced in the Tecate Brewery. Carta Blanca is a lighter pilsner beer, and most Baja beerdrinkers feel it doesn’t have the full rich flavor of Tecate.  The Tecate Beer that is exported is of a slightly lesser alcohol content, but that doesn’t make it any less popular north of the border. Tecate has the highest canned beverage sales of any import to the U.S.  The custom of squeezing a lime into Mexican beer began with Tecate beer.  The original brewmaster was of Scottish descent (last name Lorimer), who brought the idea from Great Britain where sailors would be given limes with their daily ration of grog to stave off scurvy (this is where the expression “limey” came from).

sol-logoBrewer Brand Hype: ‘El Salto del Agua’ (The Water Spring) near Mexico City, when a ray of bright sunlight shone through his brew. This event fired his imagination, leading him to name his new beer ‘El Sol’ and the very first ‘Mexican sunshine beer’ was born. In 1912 Cerveceria Moctezuma acquired ‘El Salto del Agua’ and in 1924 the brand name changed from ‘El Sol’ to simple ‘Sol’.

Today the original sunshine and ray designs remain virtually untouched and the proud brewing tradition behind this great brand continues. Sol “The original mexican Sunshine Beer” is a blond Mexican, light, festive and refreshing golden coloured pilsner style beer with a fresh malty, fruity-lemony flavour and a soft, quenching dry finish, serve chilled and drunk in the long neck bottle garnished with a fresh wedge of lime in the neck to accentuate the floral citrusy aroma of the beer. Great with lemony dishes like salads, fish and chicken satay or spicy food like nachos, tacos or Thai dishes or summer barbecues.

The Brewski Review: Large quart container. Great if your sitting on the front porch seat you just pulled out of your beat up pickup truck. As an American Adjunct Lager, it goes down ice cold and rather tasteless. It’s refreshing but not very flavorful. Mine was a little skunked…quoting my wife, ‘That beer does not smell good on you….’ With a clear glass container, I’m sure there were many opportunities to catch a little light inside the bottle and degrade the contents. Even thought I was on vacation and it was a sweltering day – upper 90’s – I didn’t drink it all. Some of that drink went down the drain since my wife had no interest in partaking. Nothing like having your wife say you stink after drinking a beer. Yeah, that’ll make me want to run out and purchase  more of this perfume.

Drinkability: No. Will pass on this one.
Appearance: Light golden yellow in clear container.
The Buds: Cold and a tasteless refreshing.
TBR Cap Rating: 3.0 out of 5.

Sol may not be as tasty as I like my beer.....but they make up for it in brand marketing. Here are a bevy of SOL beer girls for you enjoyment.

Sol may not be as tasty as I like my beer.....but they make up for it in brand marketing. Here are a bevy of SOL beer girls for you enjoyment.

And another SOL beer girl striking a pose on the beach.

And another SOL beer girl striking a pose on the beach.

Yes. These are beer girls too. Excellent brand placement.

Yes. These are beer girls too. Excellent brand placement.

This one seems rather surreal and heavenly.

This one seems rather surreal and heavenly.

June 18, 2009

Pictures of Cerveza Tecate Beer Ads 6/18/09

A controversial marketing campaign.

Tecate's controversial marketing campaign.

 

A delicious looking web ad.

A Cerveza Tecate web ad that makes my mouth water.

 

I wonder how many of these banners are hung on dorm walls?

I wonder how many of these banners are hung on dorm walls?

Cerveza Tecate Beer Review 6.18.09

A Brewski 4.25 Rating

Cerveza Tecate Beer Review and a Toast to My Daughter.

The Brewski Report’s Cerveza Tecate Beer Review.
File Date: June 18, 2009
 

File Name:  ‘The Little Nymph in My Life’
The Beer:  Cerveza Tecate
Type:  Pale Lager (American Adjunct Lager)
Serving:  Dark, Long Neck Bottle
Stats:  ABV 4.49%
Brewer: Cuauhtémoc Moctezuma Brewery (Cervecería Cuauhtémoc Moctezuma)
Web Site: http://www.ccm.com.mx/
Brewer Information:  It started in 1944 when Alberto Aldrete took over an old brick building that had been producing vegetable oil since it was built in 1929. Aldrete was operating a small malt factory in Tecate and had been brewing a beer as a sideline for over a year. He named his new brew after the town and it became the first maquiladora in Baja California.  In 1954 the brewery was sold to Cerveceria Cuauhtemoc Moctezuma, a major brewer in Monterrey, Mexico that had been producing Bohemia and Carta Blanca beers. Today, the Cuauhtemoc brewery also produces Superior, Sol and Dos Equis along with the others in several different locations.  Today only Tecate and Carta Blanca are produced in the Tecate Brewery. Carta Blanca is a lighter pilsner beer, and most Baja beerdrinkers feel it doesn’t have the full rich flavor of Tecate.  The Tecate Beer that is exported is of a slightly lesser alcohol content, but that doesn’t make it any less popular north of the border. Tecate has the highest canned beverage sales of any import to the U.S.  The custom of squeezing a lime into Mexican beer began with Tecate beer.  The original brewmaster was of Scottish descent (last name Lorimer), who brought the idea from Great Britain where sailors would be given limes with their daily ration of grog to stave off scurvy (this is where the expression “limey” came from).

The Familiar Red Can

The Familiar Red Can

Brewer Brand Hype:  Launched in 1954 with great success, this medium lager has made as much of an impact with its innovative packaging as it has with its balanced taste. Tecate broke ground as the first canned beer in Mexico. Since then, a string of similar packaging revolutions—from a non-removable tab to a 12-pack to thematic allegories on its containers—has extended the brand’s influence throughout Mexico and beyond. Quality is always a top priority, as gold medals from competitions in Geneva, Paris, and Madrid attest.  (..thematic allegories…….?  Oh so sexy.)

The Brewski Review:  My lovely daughter received a hand-me-down Halloween costume from her Aunt (and reluctant cousin) this Saturday past.  It’s a sparkly little nymph outfit with wings and some wispy featherlike material around the waist.  For my daughter it was just too hard to resist.  She asked my wife to put it on her so she could go outside and run around.  Unfortunately, I was grueling away at my day job so I didn’t have the special pleasure to partake in her exuberance.  But, it filled my heart with joy knowing what happiness it must have bought her to be outside running and jumping around in this little get-up with nothing more than a pair of sandals and shouting ‘I fly!’ as she reaches up to the sky.  I was told the passerbys were quite humored with her nymph-like cavorting as well.  So, my beautiful 2 1/2 year old brings a little extra bit of joy to the world on this rather ordinary day.  I celebrated by cracking open a bottle of Tecate.  Actually, I was quite surprised by this beer.  I was expecting something a little heavier but this proved to be quite a good beverage to down on either a hot, sweaty day or with a nice relaxing meal.  My container of choice was a bottle but many others abide by the Cerveza Tecate in a can.  Perhaps the red can beckons back to the party days form many college graduates (or, drop-outs if you will) as this beer is both good and affordable.  I thought it had a nice crisp taste with very little bitterness.  Overall, a good beer.  Worthy enough to toast my daughter: for being the charmer that she is, her politeness, her humor,  her wonderful sense of adventure and her fierce sense of independence.  To you, GeeGee!

Drinkability:  Surprisingly good.  Definitely
Appearance:  Dark golden yellow.  Nice foamy white head.
The Buds:  Very little bitterness and aftertaste.
TBR Cap Rating: 4.25 out of 5.

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