Archive for the ‘Coors Brewing Co.’ Category
Monday, October 4th, 2010
Blue Moon's Harvest Moon Pumpkin Ale Seasonal Beer.
The Brewski Report Reviews Blue Moon’s Harvest Moon and
File Date: 10.4.2010
File Name: My Time Of Year
The Beer: Harvest Moon
Type: Pumpkin Ale
Serving: Bottle
Stats: 5.7% ABV
Brewer: Blue Moon Brewery/Coors Brewing Co.
Web Site: www.bluemoonbrewingcompany.com
Country/State of Origin: CO, USA
Brewer Info: We started Blue Moon and began brewing our first beers back in 1995 at the Sandlot in Denver, Colorado. The goal was to create uniquely-flavored, highly-drinkable, handcrafted beers. (And, of course, have a little fun along the way.) Well, it didn’t take long to strike gold. One of our first creations, Belgian White, made an immediate splash at the World Beer Championships 3 years in a row. More than a decade later, word has started getting around. But otherwise, not much has changed. Still just a bunch of friends having making great beer. What’s not to love about that?
Brewer Brand Hype: Amber colored ale brewed with a bounty of fall flavors like vine-ripened pumpkin, allspice, cloves and nutmeg. Together with a touch of wheat Blue Moon Harvest Pumpkin Ale has a smooth, slightly spiced finish.
Label: This amber-colored, naturally flavored ale is brewed for the autumn & combines the flavor of vine-ripened pumpkin & spices with traditional crystal malt. With its clove, nutmeg and allspice flavors, this amber-colored ale is perfect for fall’s crisp, clear days. Serve this hearty brew with all of your autumn meals.
The Brewski Review: I’m blown away by how fast the year is moving. It’s been a tough year on my family and me. With all the sojourns I’ve been going on (which, by the way, are starting to thin out these last month or so) there is much catching up to do. Since it’s fall I’ve turned my immediate focus on the yard and getting the house ready for an ‘Ice Station Zebra’ type winter. Again I find myself wrapping a select group of trees with deer netting, building a larger wood crib and filling it up, raking leaves, covering my A/C condenser and putting the kids’ toys away. These are just a few of the tasks on my list. Believe me, there are several more. Perhaps one of my most favorite autumn pastimes though is building a fire and drinking some nice, tasty seasonal beer. Blue Moons Pumpkin Ale was a good beer but there didn’t seem to be as much spice as I’d like in my Pumpkin Ale. It definitely has it’s place on the shelf but I’d have to say that I’ll by trying other Pumpkin Ales before I crack open one of these again.
Drinkability: Definitely drinkable. Will try others before having this again.
Appearance: Amber colored with large head.
The Buds: Spicy and crisp. Low bitterness.
TBR Cap Rating: 3.75 out of 5.
Fall Harvest Moon Up Close And Personal.
Tags: 3.75 Rating, 5.7% ABV, Autumn, Blue Moon, Catching Up, CO, Coors Brewing Co., Deer, Domestic, Fall, Harvest Moon, Ice Station Zebra, Kids Toys, Outdoor Fire, Outdoor Tasks, Pumpkin Ale, Raking Leaves, Seasonal, Traveling, Winter, Winter Prep, Wood Crib, Yard Work
Posted in Beer Labels, Blue Moon, Coors Brewing Co. | No Comments »
Thursday, August 26th, 2010
The Brewski Report Falls off the Train….
File Date: 8.26.10
I’ve been been knocking this marketing campaign around in the back of my noggin for a little while now. I can’t seem to understand the Silver Bullet Train marketing strategy by Coors. A Train? What’s so cool about that? Besides….it’s an ugly chrome monstrosity. I would have thought they could come up with something better. Maybe the Coors Light blimp? Perhaps a plane? Or, how about a party bus….’Rolling it’s way toward you!’ A party bus filled with beer girls stopping at bars from coast to coast. Plant a few cameras on board and hire a mobile camera jockey/bus driver, and it would be a rolling advertising factory - pumping out an endless supply of TV and print stock. Think about it….
The Chrome Monstrosity Is Headed To The Inner City Train Depot No Where Near You. Image of Coors Light's Silver Bullet Train.
Coors Actually Spent Money to Have A Sizeable Reproduction of The 'Silver Bullet Train' Fabricated.
You Can Even Take A Tour Through The 'Train'. Yippee! Can you hear the comments.....'This Thing Better Have A Friggin' Tap On Board.'
And...The Scaled Down Version of The Chrome Monstrosity. Some May Like This Look On Their 'Realistic Looking' Model Train Set.
I think This Is Cooler And More Realistic Than The Chrome. That Is, If Your A Coors Light Model Railroading Fanatic.
This Is What I'm Talking About! They Have 'The Bus', Now, Just Fill It With Some Beer........
.....And Some Girls (Maybe Even A Dude or Two - I Wouldn't Want To Appear Sexist). Presto. A Marketing Campaign The Average Male And Female Drinker Can Relate To.
Tags: Ad Campaign, Advertisements, Advertising, Beer Girls, Beer Marketing, Cameras, Chrome Monstrosity, Coors Brewing Co., Coors Light, Graphics, Marketing, Marketing Campaign, Marketing Strategy, Model Railroading, Party Bus, Realistic, Reefer Car, Rolling Party, Silver Bullet, Silver Bullet Train, TOFB Car, Toy Trains, Toys, Trains
Posted in Beer Girls, Coors Brewing Co., Marketing 101, Toys, Vehicles | No Comments »
Saturday, August 21st, 2010
The condensation on the bottle looks more flavorful than the contents.
The Brewski Report Reviews Coors Brewing’s Light Lager.
File Date: 8.21.10
File Name: Wife Discriminates: Makes Husband Do The Heavy Lifting.
The Beer: Coors Light
Type: Light Lager
Serving: Bottle
Stats: 4.2% ABV
Brewer: Coors Brewing Co. / MillerCoors
Web Site: www.coorslight.com
Country of Origin: CO, USA
Brewer Info: Adolph Coors Company was founded in 1873. Our principal subsidiary is Coors Brewing Company, the nation’s third-largest brewer. Throughout our history, Coors has provided consumers with high-quality malt-beverage products using the finest ingredients available. Coors Light is the the largest selling beer in the country. Coors maintains a long-standing commitment to equal opportunity in employment, promotion and purchasing. The company’s policy is to “recruit, hire, train and promote into all job levels employees and applicants for employment without regard to race, color, religion, gender, age, disability, covered-veterans status, sexual orientation or national origin.” The Coors Golden brewery is the world’s larges on a single site. Free brewery tours are offered daily, except Sundays and holidays.
Inside this room, all of my dreams become realities, and some of my realities become dreams. - Willy Wonka (I'm sure for some that is.)
Brewer Brand Hype: Coors Light, the World’s Most Refreshing Beer, is the fourth best-selling beer in the U.S. Introduced in 1978, Coors Light has been a favorite in delivering the ultimate in cold refreshment for more than 25 years. Coors Light’s unique frost-brewing process locks in a taste as cold as the Rockies. The simple, silver-toned can caught people’s attention and the brew was nicknamed the “Silver Bullet” as sales climbed. Recent Coors Light innovations include the Cold Activated Bottle, Super Cold Draft, the Vented Wide Mouth Can with Frost Brew Liner and a Cold Activated Can.
Label: Nothing worth noting.
The Brewski Review: I was moving junk from my basement to the garage attic today in an effort to make more room in the basement for more junk. Circular isn’t it? We’re not big consumers which is a good thing. My wife and I don’t think we have much stuff but we tend not to throw much away. While performing this mundane task several times from our air conditioned house to a garage attic that was well over 100 degrees, I thought it was high time I pull open the fridge and treat myself to a cold beverage. Juice boxes. No. Water. No. Coors Light. Okay, I’ll try one. And, might I say, what a dissapointment it was. There wasn’t much ‘beer’ flavor but if you wanted to drink a lot of beer, this choice may rank up at the top. Very watery. Very blah. I can only think that Coors Brewery has been distracted lately and their attention has been turned away from brewing beer. Take a look at the ‘Brewer Info’ above: why would a company integrate their equal opportunity employment policy into their marketing strategy? PR issues? Do they have a discrimination lawsuits on the docket or what? Hopefully this was just a poor pick of venues to eagerly promote their HR policy. My feeling is that Coors should remove the wording. I wouldn’t think this is advancing Coors Light’s marketshare. But, I could be all wrong on this one. Perhaps Coors drinkers are very litigious individuals.
Drinkability: A guest left some at my house. It was free. Wouldn’t buy any myself.
Appearance: Pale golden color.
The Buds: Minimal taste. Watery. Session beer.
TBR Cap Rating: 2.5 caps out of 5.
Perhaps Atticus Finch is on the case.....
Tags: 100 Degrees, 4.2% ABV, Adolph Coors, Atticus Finch, Basement, CO, Consumers, Coors, Coors Brewing Co., Coors Light, Domestic, Employment Policy, Fridge, Garage, Garage Attic, Hot, Junk, Lawyer, Legal, Light Lager, Litigious, MillerCoors, Moving, Public Relations, To Kill A Mockingbird, Wife
Posted in Coors Brewing Co. | No Comments »
Thursday, July 29th, 2010
The Big Red One.
The Brewski Report Reviews Killians Irish Red
File Date: 7.29.2010
File Name: Sports Mans Bar Is The Ticket
The Beer: Killians Irish Red
Type: American Amber/Red Lager
Serving: Draft
Stats: 4.9% ABV
Brewer: Coors Brewery/MillerCoors
Web Site: www.georgekillians.com
Country of Origin: CO, USA
Brewer Info: [Lett's Brewery] was a Franciscan abbey, and then an iron works - which is where it got the Mill Park name. Then my great-grandfather took it over and established the Lett family brewery in 1864. “Let’s Drink Lett’s” was a well-known advertising slogan of its day. When Mill Park Brewery finally closed in 1956, it was the last remaining independent brewery in Ireland. Why the horse on the George Killian’s label? My family has always raised horses. Before automobiles, my family used horse and dray to deliver beer. My grandfather would drive his team around the county to slake the thirst of the stout men who worked the famed barley fields of Wexford. He said horses were better than cars, because a horse could always find it’s way back from the pubs to the brewery even if its driver no longer could. George Killian’s Irish Red is very much like the popular Ruby Ale originally brewed by my great-grandfather. Unlike Ruby Ale, George Killian’s Irish Red is brewed with lager yeast, which gives it a more crisp, clean finish. (Lett’s Brewery closed in 1956 and the name George Killian was purchased by the Pelforth Brewery in France. In 1989, Coors purchased the rights to the name ‘Killians Irish Red’ from the French brewery.)
Brewer Brand Hype: There’s an art to roasting barley: the darker the roast, the darker the beer. George Killian’s Irish Red owes it’s rich red color and flavor to the extra time and expertise it takes to make perfectly slow-roasted carmalized malt. Unlike some, we use nothing artificial to color our beer. Its exquisite ruby red hue is the true color of the malt. Surprisingly smooth. Distinctively malty. Clean. A little creamy. Flavorful, but not at all heavy. This is how drinkers characterize George Killians Irish Red.
Label: Got nothin’.
The Brewski Review: I was drinking this draft the other night in a ’sports’ bar. If I’ve never mentioned it before I’ll tell you that I’ve always wanted to own my own bar. But mine would be different. I’m not a sports fanatic so I started to think that it would be great to open a ’sportsmans’ or outdoorsmans bar. I’m talking about fly and ice fishing, black powder, bow and long rifle hunting, boating, trapping, big game, guided hunts, camping, hiking, traveling to exotic locations and the people who tamed them. I picture a low light atmosphere, old b&w photos on the walls, an exotic game menu, a bartender with a tie and jacket behind the bar and a few hottie waitresses who know what a .308 is and how to field dress a deer. I’d make the bar look like it’s been part of that location for 125 years. That would be different, cool and classy. Anyway, that’s what’ I would do. Like the idea? If you do it send me picture of your joint and I’ll post them. I could see serving a tasty beer like Killians in my place. I was actually expecting something a little heavier but it was surprised. Since Coors only purchased the rights to use the name Killians, I wonder how different Coors version is to the original Lett family recipe?
Drinkability: Surprisinly good.
Appearance: Reddish amber color.
The Buds: Not as heavy as I expected.
TBR Cap Rating: 4.0 caps out of 5.
Tags: 4.9% ABV, American Amber, B&W Photos, Beer Joint, Big Game, Black Powder, Boating, Bow Hunting, Camping, Classy, CO, Coors Brewery, Domestic, Draft, Exotic Game, Fanatic, Fly Fishing, George Killian, Hiking, Ice Fishing, Killians Irish Red, Long Rifle, Outdoorsmans, Red Lager, Sports Bar, Sportsman, Trapping
Posted in Coors Brewing Co. | No Comments »
Tuesday, October 13th, 2009
Blue Moon Belgian White Draft (picture courtesy of Blue Moon).
The Brewski Report Reviews Coors’ Blue Moon Belgian White Draft Beer.
File Date: 10.13.09
File Name: A Draft Witbier On The Company Dime.
The Beer: Belgian White
Type: Witbier
Serving: Draft
Stats: 5.4% ABV
Brewer: Blue Moon Brewery/Coor Brewing Co.
Country of Origin: Colorado, USA
Brewer Info: We started Blue Moon and began brewing our first beers back in 1995 at the Sandlot in Denver, Colorado. The goal was to create uniquely-flavored, highly-drinkable, handcrafted beers. (And, of course, have a little fun along the way.) Well, it didn’t take long to strike gold. One of our first creations, Belgian White, made an immediate splash at the World Beer Championships 3 years in a row. More than a decade later, word has started getting around. But otherwise, not much has changed. Still just a bunch of friends having making great beer. What’s not to love about that?
Brewer Brand Hype: Unfiltered with more depth of flavor and a unique cloudy appearance. Best when garnished with a slice of orange to bring out the natural spices and subtle fruit flavors. Full flavor with a smooth finish. Light, spicy citrus flavors go great with chicken, seafood and pork.
The Brewski Review: While on the road for the company, I decided to have a beer with dinner. There was quite a few selections but I was intrigued by sampling another wheat beer. So I chose Blue Moon’s Belgian White. It was served with a slice of orange, which added an extra little taste. I have to compare it against Hoegaarden’s Witbier which was also excellent. This was good, but not as good. Of course, this was also an unfiltered beer - cloudy right out of the tap.
Drinkability: Creamy texture. Low bitterness.
Appearance: Unfiltered. Cloudy. Straw to Pale Golden color.
The Buds: Liked it. Orange slice as a garnish added a little extra taste.
TBR Cap Rating: 4.0 out of 5.
Tags: 4.0 Rating, Belgian White, Blue Moon, Company Dime, Coors, Coriander, Domestic, Draft, Orange Slice, Unfiltered, USA, Wheat Beer, Witbier
Posted in Blue Moon | No Comments »