THE BREWSKI REPORT Tommy Brewski: My Beer. My Life.

June 6, 2011

EAB’s Tusker Finest Quality Lager 6.6.11

The Tusker label is the highlight of the beer.

The Tusker label is the highlight of the beer.

The Brewski Report Reviews Tusker Finest Quality Lager
File Date: 6.6.2011

File Name: A majestic animal for a unmajestic taste sensation.
The Beer: Tusker Finest Quality Lager
Type: American Adjunct Lager
Serving: Bottle
Stats: 4.2% ABV
Brewer: East African Breweries Limited
Web Site: http://www.eabl.com/
State/Country of Origin: Kenya
Brewer Info: East African Breweries Ltd is East Africa’s leading branded alcohol beverage business and has an outstanding collection of beer and spirits brands. With breweries, distilleries, support industries and a distribution network across the region, the group’s diversity is an important factor in delivering the highest quality brands to East African consumers and long-term value to East African investors. EABL has an annual turnover of Kshs 35 Billion and it has the largest share of the beer industry in the region. The group employs more than 1,000 people across East Africa. EABL has been awarded the accolade of the “Most Respected Company in East Africa”, five years in a row (2000, 2001, 2002, 2003 & 2004) and more recently as 2nd runners up in a survey conducted by Pricewaterhouse Coopers and the Nation Media Group.

tbr-tusker-logoBrewer Brand Hype: George Hurst, a co-founder of Kenya Breweries Ltd, was killed by an elephant during a hunting expedition in 1923. In memory of his tragic death, this famous lager beer that he had helped create was renamed ‘Tusker’. Tusker is brewed from 100% African ingredients that are all locally sourced. The barley is from the Savannah and the Maasai Mara. The spring water is from the Aberdare Mountains. All the yeast is developed locally. The cornstarch is sourced from a local kenyan company. Every grain of sugar is delivered from West Kenya. This means that you feel closely connected to the origins and roots of Tusker. The taste of African spirit can inspire you going forwards, by re-connecting you with your roots. As the old proverb goes, ‘to know where you are going, you must first know where you have come from’. Tusker drinkers see the traditions, beliefs and cultures of their roots as the springboard for inspiration. They are full of optimism; focused on looking forwards, not backwards. Today’s triumphs are born of and inspired by where we have come from – Tusker. Refresh Your Roots.
Label: Tusker Lager has been brewed in East Africa since 1922. Named after the elephant that killed George Hurst, one of the breweries founders. Tusker claims that special heritage of being one of the first beers in East Africa. Over the years, this unique lager has become a part of East Africa’s rich tradition. Tusker is brewed with high quality malt, made from equitorial barley grown at the base of Mt. Kenya, choicest hops and water that spings from the renowned Aberdare mountain ranges. Tusker’s famous crisp, refreshing taste and finest quality has continuously earned Gold Medals in the prestigious International Monde Selection Awards.

The Brewski Review: I had to pull this beer off the shelf. I was shopping with my two year old son and he loves elephants (and dinosaurs – alot) so I wanted to show him the label. That was the end of it. He wouldn’t put the bottle down so I had to buy it. Of course, I was hesitant to let him continue holding it or I’d have to do a taste review by licking the beer off the grocery store floor. When I pulled it out of the fridge, and if you were in my immediate presence, you would have noticed my undeniable taste reaction to this beverage. It was utterly and remarkably blah. True, it was an American Adjunct Lager, but still…..  You could even say that…..gasp….Coors Light is a decent tasting beer compared to this. Again….I was blown away but how untasteful (made that one up) this beer was.

Drinkability: No.
Appearance: Ultra pale golden color.
The Buds: Rather bland.
TBR Cap Rating: 2.75 out of 5 caps.

Interesting Print Ad. I'm sure the Birthers are saying - 'Yup. He sure is.'

Interesting Print Ad. I'm sure the Birthers are saying - 'Yup. He sure is.'

Don't like the beer but like the marketing. Nice, simple eye catching sign.

Don't like the beer but like the marketing. Nice, simple eye catching sign.

Another print ad for Tusker. Clean and Simple.

Another print ad for Tusker. Clean and Simple.

Somebody has some free time on their hands.

Somebody has some free time on their hands.

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