TBR Reviews Brazil’s Hipster Palma Louca Pilsener
File Date: 10.5.2011
File Name: The Hip Beer for Young and Talented Brazilians.
The Beer: Palma Louca
Type: German Pilsener
Stats: 4.5% ABV
Brewer: Cervejaria Kaiser (Heineken)
Web Site: http:www.kaiser.com.br/maioridade
State/Country of Origin: Brazil
Brewer Info: Minimal brewer history.
Brewer Brand Hype: Palma Louca is a very refreshing and light beer, brewed by Heineken Brazil with the finest imported malts and hops. It is a beer for the Brazilian style of fun, to be enjoyed by friends on the beach, or at hot nightclubs and lively restaurants.
Palma Louca wants to tell the world about Brazil’s fascinating culture and the love for life and pleasure that Brazilians share. Its website, written by young and talented journalists, shows you the good stuff Brazil has to offer. A high quality brew, produced in the typical Brazilian style of refreshing lagers with full flavor and character. Bottled by Heineken, one of the world’s largest brewing groups, that produces other famous brands such as Heineken, Amstel, Sol, Dos XX, Xingu Black Beer and others.
Label: Escape to Palma Louca. Wild Palm. Cerveja – Pilsen – Beer
The Brewski Review: Palma Louca positions itself as the hipster in the crowd; i.e. ‘written by young and talented journalists’ that play up the culture and life in Brazil. I certainly don’t knock the pride they exhibit for their native land but I think they do their best to use the beer as a means to market ply their journalistic endeavors and showcase the young, urban lifestyle. It’s difficult to find anything worth reading about the beer. The Palma Louca website sheds little light on the brewer itself. Cervejaria Kaiser’s web site doesn’t even mention any information regarding the brewer’s history or Palma Louca beer iteself, but does reference it’s parent company Heineken. Not that all this matters. If you like the beer and want to be a hipster like the image Palma Louce mirrors, then by all means drink up. It’s actually an average beer: a decent summertime thirst quencher that’ll go down cold on a nice hot Brazilian day. I just prefer to learn a little more about the history of the brewery and the beer itself rather than an image an advertising company is pushing.
Drinkability: Would drink again.
Appearance: Straw golden color.
The Buds: Nicely balanced pilsener taste.
TBR Cap Rating: 4.0 out of 5.