THE BREWSKI REPORT Tommy Brewski: My Beer. My Life.

October 5, 2011

Feel Like A Hipster Drinking Brazil’s Palma Louca Pilsener 10.5.11

Drink in the hipster vibes by downing this brew.

Drink in the hipster vibes by downing this brew.

TBR Reviews Brazil’s Hipster Palma Louca Pilsener
File Date: 10.5.2011

File Name: The Hip Beer for Young and Talented Brazilians.
The Beer: Palma Louca
Type: German Pilsener
Serving: Bottle
Stats: 4.5% ABV
Brewer: Cervejaria Kaiser (Heineken)
Web Site: http:www.kaiser.com.br/maioridade
State/Country of Origin: Brazil
Brewer Info: Minimal brewer history.

tbr-palma-insertBrewer Brand Hype: Palma Louca is a very refreshing and light beer, brewed by Heineken Brazil with the finest imported malts and hops. It is a beer for the Brazilian style of fun, to be enjoyed by friends on the beach, or at hot nightclubs and lively restaurants.
Palma Louca wants to tell the world about Brazil’s fascinating culture and the love for life and pleasure that Brazilians share. Its website, written by young and talented journalists, shows you the good stuff Brazil has to offer. A high quality brew, produced in the typical Brazilian style of refreshing lagers with full flavor and character. Bottled by Heineken, one of the world’s largest brewing groups, that produces other famous brands such as Heineken, Amstel, Sol, Dos XX, Xingu Black Beer and others.
Label: Escape to Palma Louca. Wild Palm. Cerveja – Pilsen – Beer

The Brewski Review: Palma Louca positions itself as the hipster in the crowd; i.e. ‘written by young and talented journalists’ that play up the culture and life in Brazil. I certainly don’t knock the pride they exhibit for their native land but I think they do their best to use the beer as a means to market ply their journalistic endeavors and showcase the young, urban lifestyle. It’s difficult to find anything worth reading about the beer. The Palma Louca website sheds little light on the brewer itself. Cervejaria Kaiser’s web site doesn’t even mention any information regarding the brewer’s history or Palma Louca beer iteself, but does reference it’s parent company Heineken. Not that all this matters. If you like the beer and want to be a hipster like the image Palma Louce mirrors, then by all means drink up. It’s actually an average beer: a decent summertime thirst quencher that’ll go down cold on a nice hot Brazilian day. I just prefer to learn a little more about the history of the brewery and the beer itself rather than an image an advertising company is pushing.

Drinkability: Would drink again.
Appearance: Straw golden color.
The Buds: Nicely balanced pilsener taste.
TBR Cap Rating: 4.0 out of 5.

April 3, 2011

Xingu Black Beer Review 4.3.2011

Pure Drinking Enjoyment In The Xingu Black Beer.

Pure Drinking Enjoyment In The Xingu Black Beer.

The Brewski Report Files One for Xingu Black Beer
File Date: 4.3.2011

File Name: Highest Ranking Beer To Date
The Beer: Xingu Black Beer
Type: Schwarzbier
Serving: Bottle
Stats: 4.7% ABV
Brewer: Cervejaria Sul Brasileira
Web Site: http://xingubeer.com/site/
State/Country of Origin: Brazil
Brewer Info: On a hot summer day in 1987, a blond and slightly balding man with penetrating blue eyes walked into my office, accompanied by his young wife, a dark haired woman with a broad and frank smile. They were Alan Eames, writer, specialized in beer history and anthropology, and his wife Anne Latchis, of Greek descent, owner of a traditional hotel in the mountains of Vermont, in the United States. They had just been in an expedition into the Amazon rainforest, having come to Brazil in an adventurous trip in search of a lost beer. The trip had been motivated by an article Alan had written about the origins of beers in the world. In his research, he had found written records dating from 1557 about a black beer produced in the Amazon rainforest with corn and manioc and fermented naturally. Alan wished to create a beer that honored and preserved this ancient brew. This was the birth of Xingu, a pioneer in the segment of Specialty Premium beers that now enjoys worldwide prestige.

tbr-xingu22Brewer Brand Hype: Pronounced “shin-goo”. Xingu Black Beer is named after the Xingu River, in the Amazon Rainforest. Inspired on old recipes of Indian beer, Xingu Black Beer is a two-time winner of Beverage Testing Institute’s Gold Medal as the best dark laber in the world. This exceptional beer is a great success in Brazil and the USA, and consumers are now having a chance to drink it in Australia and England. Xingu Black Beer has a following that ranges from beer critics to fans and consumers alike. It’s secret lies in being a beer with a distinguished and delicious taste while at the same time being very easy to drink. From its creation, Xingu Black Beer has been associated with several initiatives for the protection of the Amazon Rainforest, and it is now proud to be supporting the Y Ikatu Xingu organization.
Label: Xingu Black Beer.

The Brewski Review: This ranks as one of my favorite beers. It’s a very smooth and mild tasting beer. I was very impressed with the overall light feeling – definitely not the heavy and bitter as I associate with many other dark beers with roasted malts and heavy hop bitterness. I highly suggest you purchase this beer if available in  your area and give it a try. I’m sure you’ll be satisfied and impressed. I give it one of my highest scores yet.

Drinkability: I’ll definitely be buying a six pack.
Appearance: Black in color. Minimal head.
The Buds: Oh so smooth and delicious.
TBR Cap Rating: 4.75 caps out of 5.

Xingu Advertisement

Xingu Advertisement

Xingu Beer Girl. (Looks like she could gain a few pounds.)

Xingu Beer Girl. (Looks like she could gain a few pounds.)

Not quite sure I understand this marketing schtick.

Not quite sure I understand this marketing schtick.

Or this one ad. A pair of black boots with condensation on them? Make me want to drink Xingu Black beer.

Or this ad. A pair of black boots with condensation? Makes me want to drink Xingu Black beer.

My daughter getting in on the action. Future model?

My daughter getting in on the action. Future model?

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