THE BREWSKI REPORT Tommy Brewski: My Beer. My Life.

September 12, 2010

James Boag’s Premium Lager Beer Review 9.12.10

The Tasmanian Devil.

The Tasmanian Devil.

The Brewski Report Reviews J. Boag & Son’s Premium Lager
File Date: 9.12.10

File Name: Grumpy Gus Dives Deep Within
The Beer: James Boag’s Premium Lager
Type: Euro Pale Ale
Serving: Bottle
Stats: 5.0% ABV
Brewer: J. Boag & Sons Brewing
Web Site:
Country of Origin: Australia
Brewer Info: Our history begins in 1881 with the establishment of the Esk Brewery in the remote colonial settlement of Launceston. It was in this brewery that James Boag I and his son James Boag II commenced a tradition of brewing the highest quality beers – and, while they retained the Esk brewery name for some years, ‘Boag’s Brewery’ became a frequent reference. Tasmania’s cool climate and island remoteness offered an abundance of superior quality ingredients for brewing. James Boag quickly realized that these premium ingredients underpinned the brewing of incomparably better beers. After assuming the ownership of Esk brewery in 1883, James Boag and his son were able to combine their appreciation of the finest natural ingredients with the superior equipment of their new brewery to quickly establish their reputation for brewing beers that were far from ordinary. Today, we still insist on using the finest hops, barley, and pure water to produce extraordinary beers. Every bottle reflects the purity and isolation of our island, and James Boag’s commitment to the perfection of the brewer’s craft.

Brewer Brand Hype: James Boag’s Premium Lager is an internationally recognised, multi-award winning premium beer with a rich Tasmanian heritage. Acclaimed both at home and overseas, James Boag’s Premium was honoured with the 2007 Crystal Prestige Award for winning 10 consecutive gold medals at le Monde Selection in Brussels. This success is the result of combining the finest ingredients, world class brewing skills and the distinctive black and white imagery featured in our TV, cinema and print advertising inspired by our photographer Helmut Newton. James Boag’s Premium’s sophisticated style is a perfect match for the smooth, subtle and perfectly balanced characteristics of this world-class lager.

The Helmut Newton Marketing Campaign? Good? Are You Inspired To Buy The Beer Based On this?

'Who is James Boag?' The Helmut Newton Marketing Campaign. Think it's good? Are You Inspired To Buy The Beer Based On this?

Label: In 1853 James Boag commenced his brewing tradition on the banks of the Esk River in Launceston, Tasmania. We use Tasmania’s finest ingredients combined with extended lagering to create a crisp, pale lager rich in flavour.

The Brewski Review: Grumpy Gus woke up on the wrong side of the bed this morning. In the middle of the night I awoke and wondered where my life was compared to where I wanted it to be. The trigger was a comment my wife made a few days ago about seeing a former female friend of mine in a grocery store parking lot. There was neither an exchange of words or glances but the tell stuck with me. This woman and her husband both have MBA’s, have great jobs that they love and, of course, the money and ‘stuff’ to go along with it. They seems to have it all. As you can imagine this type of thinking is corrosive. The grass is always greener right? Some of you know what I’m talking about. My point is that everyone’s expectation of life should always be more – and I’m not strickly talking monitary rewards. How about purpose? Peace of mind? A well balanced life? An improved body, mind and spirit? You should always strive to be the best. Some days it’s difficult but I try. I hope you do to. And, to improve your taste buds, try picking up a six of this beer – James Boag’s Premium Lager. I was surprised how this beer tasted. Well, I guess I shouldn’t say surprised because I really didn’t have any preconcieved notion as to how it should taste. Maybe I should say…I was pleased with the taste of this beer. There was some nice malt taste and a little hoppy but very well balanced. Very smooth and mild.

Drinkability: Most definitely.
Appearance: Pale golden color.
The Buds: Smoooooooth.
TBR Cap Rating: 4.0out of 5 caps

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