The Brewski Report Reviews Mendocino’s Blue Heron APA File Date: 6.16.2011
File Name: Retro Beers and Daisy Dukes.
The Beer: Blue Heron Pale Ale
Type: American Pale Ale (APA)
Stats: 6.1% ABV
Brewer: Mendocino Brewing Company
Web Site: www.mendobrew.com
State/Country of Origin: CA, USA
Brewer Info: In December ’83, the brewery rolled out the “World’s Largest 6-Pack” featuring 6 magnums of Red Tail…an OSHA nightmare tipping the scale at a brutal 42 pounds (the original magnum bottles have become a collectors’ item, some even becoming lamps). Within 5 years of that first batch of Red Tail, distribution had increased to 300 outlets in Northern California. Red Tail, Blue Heron, and Black Hawk had extended their habitats to 14 states nationally. By 1989, the demand of distributors made plain the need for 12oz bottles. By the 1990’s, the need for a dramatic expansion became evident. Land was acquired in Ukiah, CA, the facility remaining near the scenic California 101, just 12 miles north of the Hopland Brewery. It was in 1997 that Dr. Vijay Mallya, a global entrepreneur, took interest in Mendocino Brewing Company. Dr. Mallya, the head of “The UB Group”, a worldwide manufacturer of spirits and beer, believed that given the capital, Mendocino Brewing could remain in a position of strength for years to come. The addition of Olde Saratoga Brewing in New York State vaulted Mendocino Brewing into the sphere of East-Coast/West-Coast distribution, fostering the delivery of fresher product through dramatically shortened supply lines.
Brewer Brand Hype: Blue Heron Pale Ale is a delightful, medium bodied smooth ale, with a distinctive crisp mouth-feel and a fresh hoppy finish. It is brewed using premium two-row Pale malted barley, generous amounts of both Cluster bittering hops and Cascade finishing hops and our own special proprietary yeast strain.
Label: This award winning brew is Handcrafted to perfection. A Premium American Classic from a Pioneer Brewing Legend.
The Brewski Review: Good hoppy flavor. Again, tasting the same as all the other APA’s I’ve tried. I don’t think this one distinguishes itself any more that the others other than the fact that it may have a less hoppy taste. Was there ever a beer called Hopmeister? That would be a great name for a full-on hoppy beer like an IPA or an APA. Sounds like a brand from the 70’s though so the marketing schtick would need to have dude’s with polyester bellbottoms and ladies with daisy dukes. Then label it as ‘retro’ so all the beer snobs will have to drink it since it’ll be the new cool thing.
Drinkability: Alright. Would drink again.
Appearance: Med to darker gold color.
The Buds: Hoppy flavor.
TBR Cap Rating: 3.5 out of 5 caps.