Archive for the ‘MillerCoors’ Category
Monday, March 14th, 2011
Kompania Piwowarska SA's Tyskie Gronie Pale Lager
The Brewski Report Spotlights Kompania Piwowarska’s Tiskie Gronie
File Date: 3.14.2011
File Name: A World of Hurt For Japan
The Beer: Tyskie Gronie
Type: Pale Euro Lager
Serving: Bottle
Stats: 5.6% ABV
Brewer: Kompania Piwowarska SA
Web Site: www.kp.pl
State/Country of Origin: Poland
Brewer Info: Kompania Piwowarska SA came into being in 1999 out of the merger of LECH Browary Wielkopolski SA and Browary Tyskie Górny Śląsk SA with the South African Breweries International (currently SABMiller) becoming its strategic investor. In 1995 SAB acquired the majority stake in LECH Browary Wielkopolski SA and a year later in Browary Tyskie Górny Śląsk SA. In 2003 a contract was signed between Kompania Piwowarska SA and Radeberger Gruppe AG on the basis of which Kompania Piwowarska became the owner of Dojlidy Brewery of Białystok. In January 2008, the company was joined by the 4th brewery, Browar Belgia in Kielce, where the production process came to a close in 2009. In 2009, SABMiller purchased from Kulczyk Holding SA the 28,1 % of Kompania Piwowarska’s shares, thus becoming the sole owner of the company.
Brewer Brand Hype: Tyskie is our flagship brand. It is an unrivaled leader on the Polish beer market. For years it has been winning recognition at home and abroad. Many times it has been awarded the most prestigious prizes of the brewing industry. Tyskie is also a unique sport sponsor; since 2005 it has supported the Polish national football team, its coach Leo Beenhakker and football fans. Tyskie Gronie continuous a centuries’ long tradition of beer brewing at Tychy, dating back to 17th century. Gronie’s enthusiasts appreciate most of all its mild hoppy aroma, golden colour and the thick, white head. This beer’s exquisite taste and aroma are a benchmark for Polish beers of similar type. Tyskie Gronie is a fine beer brewed in compliance with traditional recipies. Tyskie Gronie stands for its rich head and ideally balanced bitterness. Tyskie Gronie tastes best after a long day’s work!
Label: Tyskie. Z Polski. Tyskie. Made in Poland.
The Brewski Review: If there’s anyone whose a big fan of pale lagers it’s me. But I was quite surprised when I tasted this Euro Pale. I wasn’t immediately in love with it. After I finished I’m still wasn’t. No love here. It seemed to sport too much of an aftertaste for me. I didn’t think it was mild either. Too bitter I guess is what it boils down to. So I think I’d have to pass on this one. And should I visit Poland I still wouldn’t drink it. It wasn’t terrible; just not for me. But on a more depressing note, I’m sure everyone is aware of the tragedy unfolding in Japan. It’s amazing that in our modern era of technological advances, so many people would perish in a tsunami triggered by an earthquake; especially in such a heightened cultural awareness where earthquake preparedness is taken to a level unlike any other. Preparing for a 100 year wave of water 30 feet high probably wasn’t even in the ‘likely scenario’ playbook the city planners reviewed. And, with a possible nuclear meltdown flickering on the horizon it’s easy to see why this is such a formidable catastrophe. Everyone should give a moment of silence for all the lost lives and those millions in need. Then, than your lucky stars that no matter what your current situation is, it’s better than what others are experiencing right now in the Land Of The Rising Sun.
Drinkability: Surprisingly I’d pass.
Appearance: Light golden color with ample head.
The Buds: Too much hoppy bitterness.
TBR Cap Rating: 3.5 out of 5.
Wouldn't this make a great mural on the side of a 5 story building?
Polish beer caps on an image of an American Flag. Advertisement celebrating a milestone of Tyskie Gronie imported in America.
What is Dyngus Day you ask? Historically a Polish-American tradition, Dyngus Day celebrates the end of the often restrictive observance of lent and the joy of Easter. Over the decades, Dyngus Day has become a wonderful holiday to celebrate Polish-American culture, heritage and traditions.
Tags: 100 Year Event, 3.5 Rating, 5.6% ABV, Bitter, Bottle, Earthquake, Hoppy, Imported, Japan Crisis, Kompania Piwowarska SA, Land of the Rising Sun, Nuclear Incident, Pale Euro Lager, Pale Lager, Poland, SAB Miller, Tragedy, Tsunami, Tyskie Gronie
Posted in Kompania Piwowarska SA | No Comments »
Thursday, November 4th, 2010
Leinenkugel's Fireside Nut Brown
The Brewski Report Reviews Leinenkugel’s Fireside Nut Brown File Date: 11.4.10
File Name: 2010 Election Results
The Beer: Fireside Nut Brown
Type: Euro Dark lager
Serving: Bottle
Stats: 4.9% ABV
Brewer: Jacob Leinenkugel Brewing Co.
Web Site: www.leinie.com
Country/State of Origin: WI, USA
Brewer Info: The Jacob Leinenkugel Brewing Company, the seventh-oldest brewery in the United States, is the oldest business in Chippewa Falls and one of the oldest in the state. Our commitment and tradition of brewing quality products is matched only by the wants of generations of genuine beer-loving customers. The origin of the name Wisconsin is Ojibwan. To the Ojibwa, Wisconsin means gathering of the waters. It was the waters of the Chippewa River, Duncan Creek and the Big Eddy Springs where Jacob Leinenkugel Found a home for his brewery in 1867. The Leinenkugel brewing legacy in the United States continues today, more than 140 years and five generations later.
Brewer Brand Hype: The holidays are a time of warmth and good cheer. A time to celebrate traditions old and new. They’re also the perfect time for the comforting roasted malt taste and aroma of Leinie’s Fireside Nut Brown.
Label: The Pride of Chippewa Falls, Wisconsin since 1867.
The Brewski Review: I’m sure many of my ‘readers’ are exhausted of all the political discourse of late but I still have something to blather on about. So, I’ll keep it brief. I’m glad the GOP has taken over the House but I don’t think the election was teh proverbial ‘trouncing’ that the media professes it to be. Taking control of the Senate, in addition to the House, would have been better. And, hoisting a few of these notable Democratic incumbants from their perches would have been the piece-de-resistance. It’s difficult to believe that there was still a majority of the constituents in these states/districts that believe these individuals are improving their lives. If you check out the Washington Post Election 2010 results you can check the stats by House/Senete races. I find it a very informative tool. One stat I notice is that the quite a few Democratic winners tend to follow those areas that are party line voters. The Democratic presidential voting in the same districts seem to be large margin victors. What does this tell us? With a broad brush stroke I could say that it will be difficult to change these voters. A large urban area with quite a few job losses over the years will still have residents that vote the same way - each and every time. Maybe they grew up voting Democrate because that’s the way their parents voted? I understand that some people vote by name recognition so that’s good for a liberal incumbent. Many urban areas vote Democratic and yet many of these areas are blighted. It’s easy to see that people don’t like change, but when the status quo is in the toilet, why not choose another option? At the very least, I’ve always said that you must pay taxes, or have paid taxes, to vote. Only those that contribute to the pot should be able to decide how it’s distributed. Otherwise, they system will always be on the verge of meeting the tipping point. Speaking of tipping, any person would know good flavor when they taste it. Take Leinie beer as an example. The natural hazelnut taste is almost overbearing at first. But, as you settle into it the flavor kicks back a bit. I thought it was a nice tasty beverage. The ABV isn’t as high as other seasonal brews, but I think it would go over nicely sitting outside around a fire on a nice chilly evening.
Drinkability: Very good. Would drink again.
Appearance: Medium to dark brown.
The Buds: Nutty flavor. Yum.
TBR Cap Rating: 4.25 out of 5.
That's me, next to the tree on the right. Just kidding. Although I do love a good outdoor fire.
Tags: 4.25 Rating, 4.9% ABV, Change, Election Results, Euro Dark Lager, Fireside Nut Brown, GOP, House, Incuments, Jacob Leinenkugel Brewing, Job Losses, Leinenkugel, Media, Party Line Voters, Pay Taxes To Vote Platform, Politics, Races, Senate, Status Quo, Tax Payers, Tipping Point, Urban Blight, Washington Post, WI
Posted in Leinenkugel | No Comments »
Monday, October 4th, 2010
Blue Moon's Harvest Moon Pumpkin Ale Seasonal Beer.
The Brewski Report Reviews Blue Moon’s Harvest Moon and
File Date: 10.4.2010
File Name: My Time Of Year
The Beer: Harvest Moon
Type: Pumpkin Ale
Serving: Bottle
Stats: 5.7% ABV
Brewer: Blue Moon Brewery/Coors Brewing Co.
Web Site: www.bluemoonbrewingcompany.com
Country/State of Origin: CO, USA
Brewer Info: We started Blue Moon and began brewing our first beers back in 1995 at the Sandlot in Denver, Colorado. The goal was to create uniquely-flavored, highly-drinkable, handcrafted beers. (And, of course, have a little fun along the way.) Well, it didn’t take long to strike gold. One of our first creations, Belgian White, made an immediate splash at the World Beer Championships 3 years in a row. More than a decade later, word has started getting around. But otherwise, not much has changed. Still just a bunch of friends having making great beer. What’s not to love about that?
Brewer Brand Hype: Amber colored ale brewed with a bounty of fall flavors like vine-ripened pumpkin, allspice, cloves and nutmeg. Together with a touch of wheat Blue Moon Harvest Pumpkin Ale has a smooth, slightly spiced finish.
Label: This amber-colored, naturally flavored ale is brewed for the autumn & combines the flavor of vine-ripened pumpkin & spices with traditional crystal malt. With its clove, nutmeg and allspice flavors, this amber-colored ale is perfect for fall’s crisp, clear days. Serve this hearty brew with all of your autumn meals.
The Brewski Review: I’m blown away by how fast the year is moving. It’s been a tough year on my family and me. With all the sojourns I’ve been going on (which, by the way, are starting to thin out these last month or so) there is much catching up to do. Since it’s fall I’ve turned my immediate focus on the yard and getting the house ready for an ‘Ice Station Zebra’ type winter. Again I find myself wrapping a select group of trees with deer netting, building a larger wood crib and filling it up, raking leaves, covering my A/C condenser and putting the kids’ toys away. These are just a few of the tasks on my list. Believe me, there are several more. Perhaps one of my most favorite autumn pastimes though is building a fire and drinking some nice, tasty seasonal beer. Blue Moons Pumpkin Ale was a good beer but there didn’t seem to be as much spice as I’d like in my Pumpkin Ale. It definitely has it’s place on the shelf but I’d have to say that I’ll by trying other Pumpkin Ales before I crack open one of these again.
Drinkability: Definitely drinkable. Will try others before having this again.
Appearance: Amber colored with large head.
The Buds: Spicy and crisp. Low bitterness.
TBR Cap Rating: 3.75 out of 5.
Fall Harvest Moon Up Close And Personal.
Tags: 3.75 Rating, 5.7% ABV, Autumn, Blue Moon, Catching Up, CO, Coors Brewing Co., Deer, Domestic, Fall, Harvest Moon, Ice Station Zebra, Kids Toys, Outdoor Fire, Outdoor Tasks, Pumpkin Ale, Raking Leaves, Seasonal, Traveling, Winter, Winter Prep, Wood Crib, Yard Work
Posted in Beer Labels, Blue Moon, Coors Brewing Co. | No Comments »
Wednesday, September 1st, 2010
File Date: 9.1.2010
This reporter has to wonder if this is the flag they fly over the Commonwealth in Canberra?
This Would Make For A Nice State Flag Wouldn't It?
Tags: Australia, Beer Label, Blue, Canberra, Commonwealth of Nations, Flag, Foster's, Foster's Group Ltd, Foster's Lager, Marketing, Marketing 101, Yellow
Posted in Beer Labels, Foster's Group Ltd, Marketing 101 | No Comments »
Thursday, August 26th, 2010
The Brewski Report Falls off the Train….
File Date: 8.26.10
I’ve been been knocking this marketing campaign around in the back of my noggin for a little while now. I can’t seem to understand the Silver Bullet Train marketing strategy by Coors. A Train? What’s so cool about that? Besides….it’s an ugly chrome monstrosity. I would have thought they could come up with something better. Maybe the Coors Light blimp? Perhaps a plane? Or, how about a party bus….’Rolling it’s way toward you!’ A party bus filled with beer girls stopping at bars from coast to coast. Plant a few cameras on board and hire a mobile camera jockey/bus driver, and it would be a rolling advertising factory - pumping out an endless supply of TV and print stock. Think about it….
The Chrome Monstrosity Is Headed To The Inner City Train Depot No Where Near You. Image of Coors Light's Silver Bullet Train.
Coors Actually Spent Money to Have A Sizeable Reproduction of The 'Silver Bullet Train' Fabricated.
You Can Even Take A Tour Through The 'Train'. Yippee! Can you hear the comments.....'This Thing Better Have A Friggin' Tap On Board.'
And...The Scaled Down Version of The Chrome Monstrosity. Some May Like This Look On Their 'Realistic Looking' Model Train Set.
I think This Is Cooler And More Realistic Than The Chrome. That Is, If Your A Coors Light Model Railroading Fanatic.
This Is What I'm Talking About! They Have 'The Bus', Now, Just Fill It With Some Beer........
.....And Some Girls (Maybe Even A Dude or Two - I Wouldn't Want To Appear Sexist). Presto. A Marketing Campaign The Average Male And Female Drinker Can Relate To.
Tags: Ad Campaign, Advertisements, Advertising, Beer Girls, Beer Marketing, Cameras, Chrome Monstrosity, Coors Brewing Co., Coors Light, Graphics, Marketing, Marketing Campaign, Marketing Strategy, Model Railroading, Party Bus, Realistic, Reefer Car, Rolling Party, Silver Bullet, Silver Bullet Train, TOFB Car, Toy Trains, Toys, Trains
Posted in Beer Girls, Coors Brewing Co., Marketing 101, Toys, Vehicles | No Comments »
Saturday, August 21st, 2010
The condensation on the bottle looks more flavorful than the contents.
The Brewski Report Reviews Coors Brewing’s Light Lager.
File Date: 8.21.10
File Name: Wife Discriminates: Makes Husband Do The Heavy Lifting.
The Beer: Coors Light
Type: Light Lager
Serving: Bottle
Stats: 4.2% ABV
Brewer: Coors Brewing Co. / MillerCoors
Web Site: www.coorslight.com
Country of Origin: CO, USA
Brewer Info: Adolph Coors Company was founded in 1873. Our principal subsidiary is Coors Brewing Company, the nation’s third-largest brewer. Throughout our history, Coors has provided consumers with high-quality malt-beverage products using the finest ingredients available. Coors Light is the the largest selling beer in the country. Coors maintains a long-standing commitment to equal opportunity in employment, promotion and purchasing. The company’s policy is to “recruit, hire, train and promote into all job levels employees and applicants for employment without regard to race, color, religion, gender, age, disability, covered-veterans status, sexual orientation or national origin.” The Coors Golden brewery is the world’s larges on a single site. Free brewery tours are offered daily, except Sundays and holidays.
Inside this room, all of my dreams become realities, and some of my realities become dreams. - Willy Wonka (I'm sure for some that is.)
Brewer Brand Hype: Coors Light, the World’s Most Refreshing Beer, is the fourth best-selling beer in the U.S. Introduced in 1978, Coors Light has been a favorite in delivering the ultimate in cold refreshment for more than 25 years. Coors Light’s unique frost-brewing process locks in a taste as cold as the Rockies. The simple, silver-toned can caught people’s attention and the brew was nicknamed the “Silver Bullet” as sales climbed. Recent Coors Light innovations include the Cold Activated Bottle, Super Cold Draft, the Vented Wide Mouth Can with Frost Brew Liner and a Cold Activated Can.
Label: Nothing worth noting.
The Brewski Review: I was moving junk from my basement to the garage attic today in an effort to make more room in the basement for more junk. Circular isn’t it? We’re not big consumers which is a good thing. My wife and I don’t think we have much stuff but we tend not to throw much away. While performing this mundane task several times from our air conditioned house to a garage attic that was well over 100 degrees, I thought it was high time I pull open the fridge and treat myself to a cold beverage. Juice boxes. No. Water. No. Coors Light. Okay, I’ll try one. And, might I say, what a dissapointment it was. There wasn’t much ‘beer’ flavor but if you wanted to drink a lot of beer, this choice may rank up at the top. Very watery. Very blah. I can only think that Coors Brewery has been distracted lately and their attention has been turned away from brewing beer. Take a look at the ‘Brewer Info’ above: why would a company integrate their equal opportunity employment policy into their marketing strategy? PR issues? Do they have a discrimination lawsuits on the docket or what? Hopefully this was just a poor pick of venues to eagerly promote their HR policy. My feeling is that Coors should remove the wording. I wouldn’t think this is advancing Coors Light’s marketshare. But, I could be all wrong on this one. Perhaps Coors drinkers are very litigious individuals.
Drinkability: A guest left some at my house. It was free. Wouldn’t buy any myself.
Appearance: Pale golden color.
The Buds: Minimal taste. Watery. Session beer.
TBR Cap Rating: 2.5 caps out of 5.
Perhaps Atticus Finch is on the case.....
Tags: 100 Degrees, 4.2% ABV, Adolph Coors, Atticus Finch, Basement, CO, Consumers, Coors, Coors Brewing Co., Coors Light, Domestic, Employment Policy, Fridge, Garage, Garage Attic, Hot, Junk, Lawyer, Legal, Light Lager, Litigious, MillerCoors, Moving, Public Relations, To Kill A Mockingbird, Wife
Posted in Coors Brewing Co. | No Comments »
Thursday, July 29th, 2010
The Big Red One.
The Brewski Report Reviews Killians Irish Red
File Date: 7.29.2010
File Name: Sports Mans Bar Is The Ticket
The Beer: Killians Irish Red
Type: American Amber/Red Lager
Serving: Draft
Stats: 4.9% ABV
Brewer: Coors Brewery/MillerCoors
Web Site: www.georgekillians.com
Country of Origin: CO, USA
Brewer Info: [Lett's Brewery] was a Franciscan abbey, and then an iron works - which is where it got the Mill Park name. Then my great-grandfather took it over and established the Lett family brewery in 1864. “Let’s Drink Lett’s” was a well-known advertising slogan of its day. When Mill Park Brewery finally closed in 1956, it was the last remaining independent brewery in Ireland. Why the horse on the George Killian’s label? My family has always raised horses. Before automobiles, my family used horse and dray to deliver beer. My grandfather would drive his team around the county to slake the thirst of the stout men who worked the famed barley fields of Wexford. He said horses were better than cars, because a horse could always find it’s way back from the pubs to the brewery even if its driver no longer could. George Killian’s Irish Red is very much like the popular Ruby Ale originally brewed by my great-grandfather. Unlike Ruby Ale, George Killian’s Irish Red is brewed with lager yeast, which gives it a more crisp, clean finish. (Lett’s Brewery closed in 1956 and the name George Killian was purchased by the Pelforth Brewery in France. In 1989, Coors purchased the rights to the name ‘Killians Irish Red’ from the French brewery.)
Brewer Brand Hype: There’s an art to roasting barley: the darker the roast, the darker the beer. George Killian’s Irish Red owes it’s rich red color and flavor to the extra time and expertise it takes to make perfectly slow-roasted carmalized malt. Unlike some, we use nothing artificial to color our beer. Its exquisite ruby red hue is the true color of the malt. Surprisingly smooth. Distinctively malty. Clean. A little creamy. Flavorful, but not at all heavy. This is how drinkers characterize George Killians Irish Red.
Label: Got nothin’.
The Brewski Review: I was drinking this draft the other night in a ’sports’ bar. If I’ve never mentioned it before I’ll tell you that I’ve always wanted to own my own bar. But mine would be different. I’m not a sports fanatic so I started to think that it would be great to open a ’sportsmans’ or outdoorsmans bar. I’m talking about fly and ice fishing, black powder, bow and long rifle hunting, boating, trapping, big game, guided hunts, camping, hiking, traveling to exotic locations and the people who tamed them. I picture a low light atmosphere, old b&w photos on the walls, an exotic game menu, a bartender with a tie and jacket behind the bar and a few hottie waitresses who know what a .308 is and how to field dress a deer. I’d make the bar look like it’s been part of that location for 125 years. That would be different, cool and classy. Anyway, that’s what’ I would do. Like the idea? If you do it send me picture of your joint and I’ll post them. I could see serving a tasty beer like Killians in my place. I was actually expecting something a little heavier but it was surprised. Since Coors only purchased the rights to use the name Killians, I wonder how different Coors version is to the original Lett family recipe?
Drinkability: Surprisinly good.
Appearance: Reddish amber color.
The Buds: Not as heavy as I expected.
TBR Cap Rating: 4.0 caps out of 5.
Tags: 4.9% ABV, American Amber, B&W Photos, Beer Joint, Big Game, Black Powder, Boating, Bow Hunting, Camping, Classy, CO, Coors Brewery, Domestic, Draft, Exotic Game, Fanatic, Fly Fishing, George Killian, Hiking, Ice Fishing, Killians Irish Red, Long Rifle, Outdoorsmans, Red Lager, Sports Bar, Sportsman, Trapping
Posted in Coors Brewing Co. | No Comments »
Tuesday, July 27th, 2010
Straight from the Keg - not the oil can.
The Brewski Report Reviews Foster’s Lager
File Date: 7.27.2010
File Name: Down Under Beer Ads Are Tops
The Beer: Foster’s Lager
Type: American Adjunct Lager
Serving: Draft
Stats: 5.0% ABV
Brewer: Foster’s Group Limited
Web Site: www.fostersbeer.com
Country of Origin: Australia
Brewer Info: William and Ralph Foster created Foster’s in 1887. They were so dedicated to delivering Foster’s the way it should be enjoyed, they even sold it with ice to keep Australia’s warm environment at bay. More than 120 years later, the bold, refreshing taste of Foster’s is available in more than 150 countries, making it the largest-selling Australian beer brand in the world. Foster’s 25.4 oz. cans arrived in the U.S. in 1972. They resembled motor oil cans so, naturally, Americans nicknamed them “Foster’s Oil Cans.” And the name’s stuck ever since. Truth is, we quite like it. Almost as much as we like what’s inside. Pride of Ringwood hops are only grown by Hop Products of Australia in Bushy Park, Tasmania and Oven River, Victoria and by Ellerslie Hop Estates in Myaree. And unlike other beers, they’re added at the end of the brewing process to preserve their freshness. These hops and an exclusive Foster’s yeast are what give Foster’s its bold, refreshing taste. The “secret” yeast doesn’t produce sulfer harshness that other beers can exhibit, which means that Foster’s taste is never skunky and always Australian.
Brewer Brand Hype: It’s bright, golden color sits beneath a creamy foam head. A moderate aroma with a full malty character. Foster’s Lager is a 5% alcohol by volume lager with a bright, golden color that delivers a refreshing beer-drinking experience with a crisp, clean hop finish.
Label: The kegs were in the cooler. The bartender wouldn’t let me in.
The Brewski Review: The great thing about Foster’s Lager is their sense of humor. Face it, the beer is just another American Adjunct Lager and is nothing super special. So, how do you make it special? Clever marketing. Great ads with a sense of humor and a company that isn’t too proud or stuffy. I can recall some of the television ads from years ago (i.e. ‘Long Distance Relationship’ - where a man and woman sit at opposite ends of a bar). Different than anything else that was out there in my opinion. Check out the print ad below and you’ll see what I mean. As far as the beer goes, it’s a session beer. Drink it in large quantities. It’s cold, crisp and suitable for a warm summer day. There is a slight hoppy finish to it as noted above. Someday, when I win the lottery, I’ll visit Autralia and drink a Foster’s down under. Maybe it’ll bring on a whole new meaning drinking it as a domestic beer vs. an import.
Drinkability: Most likely wouldn’t drink again.
Appearance: Pale straw gold color.
The Buds: Typical tasting adjunct lager.
TBR Cap Rating: 3.5 out of 5 caps.
Well, you wouldn't want a warm beer, would you?
Tags: 3.5 Rating, 5.0% ABV, American Adjunct Lager, Australia, Draft, Foster's, Foster's Lager, Humor, Lottery, Marketing, Print Ads, Session Beer, Television Ads, Travel
Posted in Foster's Group Ltd | No Comments »
Saturday, July 10th, 2010
The Brewski Report, in a totally serious review, highlights the best part of Miller Chill - the Chill Girls.
File Date: 7.10.10
What's the best way to disguise an average beer? Have one of these ladies serve it.
Ahem....your shirt popped open there....wait, let me take care of that for you...
No No No. This marketing strategy is all wrong. Chill is a summer beer. These girls should be on the beach.
Tags: Beer Girls, Chill Girls, Girls, Miller Chill, Miller Chill Beer Girls
Posted in Beer Girls, Miller Brewing Co. | No Comments »
Saturday, June 5th, 2010
The Brewski Report Reviews Miller Brewing’s Miller Chill
File Date: 6.5.2010
File Name: Chill: A Graduation to Mediocrity
The Beer: Miller Chill
Type: American Adjunct Lager
Serving: Bottle (clear)
Stats: 4.1% ABV
Brewer: Miller Brewing Company (MillerCoors/SAB Miller)
Web Site: http://www.millercoors.com
Country of Origin: WI, USA
Brewer Info: MillerCoors grew from the dreams of two German entrepreneurs who came to America in the mid-19th century. Miller Brewing Company began when a determined young brewer, Frederick J. Miller, brought his passion for beer to the United States. Miller settled in Milwaukee, where in 1855 he bought the Plank Road Brewery and made his first delicious beer, using yeast that he had carried with him all the way from Europe. Coors Brewing Company tapped its first barrel in 1873, when Adolph Coors opened The Golden Brewery in Colorado. Coors was born in Prussia and apprenticed at a brewery in his teens. With characteristic spirit, he stowed away on a ship to get to America and bring his brewing dream to life. Both companies had the good luck to be formed from the visions of remarkable businessmen who also happened to be remarkable human beings. Both had the good fortune to have family members carry on the work and legacy of founders. Both enterprises survived Prohibition and two world wars, when brewing materials were scarce and hundreds of other brewers failed to survive. Our founding companies built their success barrel by barrel. At MillerCoors, we now begin our own history. We have two wonderful traditions. And now, our talents, energies and ingenuity come together to form one promising company.
Brewer Brand Hype: Launched in 2007, Miller Chill is a refreshing light beer brewed with a hint of lime and a pinch of salt inspired by a classic Mexican recipe, the chelada. With Miller Chill, we are giving American beer drinkers a unique twist on refreshment that can be enjoyed with friends and family during many different occasions throughout the year. Miller Chill was so well received by consumers that it alone accounted for more volume than the next 14 biggest new beer brands of 2007 combined.
Label: 100 Calories. Light Beer with Natural Flavors.
The Brewski Review: High school graduation season is upon us. Time for parties with free food and booze. Well, not free in the complete sense of the word. There is the seemingly mandatory obligation for a ‘cash’ donation to the party’s guest of honor. I put up a weak effort in a conversation with my wife by saying that a gift wasn’t necessary. It probably wasn’t, but we gave a card with a few bills stuffed inside anyhow. In the current social paradigm it seems like an obligatory requirement to give cash at about every social gathering we’re invited too. Funny thing…I don’t recall getting cash gifts from relatives once I passed the age of five - my wonderful parents and grandparents aside. At the party we ate Italian sausage and pepper sandwiches, fried chicken, fruit and pasta salads and an assortment of veggies and dips all for a few bucks. And, of course, there was beer. When I first arrived at the party I noticed the cooler stocked with Miller Chill. I’ve been wanting to taste this since I tried the Bud Lime a couple weeks back. Unfortunately, it wasn’t as good as I thought it would be. There was difinitely a citrus taste, but it was minimal. I could barely taste the lime. To me, it was just another American Adjunct Lager in a clear bottle (I think the green Miller Chill bottles looked better). Bud Lime wins out on this taste comparison. All in all, it was a pleasant afternoon. Although, not free, the food and drinks were about on par with taking the family out to dinner.
Drinkability: Not a fan. Needs more lime flavor.
Appearance: Straw colored in the bottle.
The Buds: Light and crisp. Minimal lime flavor.
TBR Cap Rating: 3.25 out of 5.
Everyone's Friend.
Tags: 3.25 Rating, 4.1% ABV, American Adjunct Lager, Bud Lime, Cash, Chill, Citrus, Domestic, Food, Fried Chicken, Gifts, Graduation, Grandparents, High School, Italian Sausage, Lime, Miller, Miller Brewing, MillerCoors, Parents, Party Food, Pasta Salad, Peppers, SAB Miller, Social, WI, Wife
Posted in Miller Brewing Co. | No Comments »