THE BREWSKI REPORT Tommy Brewski: My Beer. My Life.

July 10, 2010

Miller Chill Beer Girls

Filed under: Beer Girls,Miller Brewing Co. — Tags: , , , , — Tommy Brewski @ 8:13 pm

The Brewski Report, in a totally serious review, highlights the best part of Miller Chill – the Chill Girls.
File Date: 7.10.10

What's the best way to disguise an average beer? Have one of these ladies serve it.

What's the best way to disguise an average beer? Have one of these ladies serve it.

Ahem....your shirt popped open there....wait, let me take care of that for you...

Ahem....your shirt popped open there....wait, let me take care of that for you...

No No No. This marketing strategy is all wrong. Chill is a summer beer. These girls should be on the beach.

No No No. This marketing strategy is all wrong. Chill is a summer beer. These girls should be on the beach.

June 5, 2010

TBR’s Miller Chill Beer Review 6.5.2010

tbr-miller-chill-bottleThe Brewski Report Reviews Miller Brewing’s Miller Chill
File Date: 6.5.2010

File Name: Chill: A Graduation to Mediocrity
The Beer: Miller Chill
Type: American Adjunct Lager
Serving: Bottle (clear)
Stats: 4.1% ABV
Brewer: Miller Brewing Company (MillerCoors/SAB Miller)
Web Site: http://www.millercoors.com
Country of Origin: WI, USA
Brewer Info: MillerCoors grew from the dreams of two German entrepreneurs who came to America in the mid-19th century. Miller Brewing Company began when a determined young brewer, Frederick J. Miller, brought his passion for beer to the United States. Miller settled in Milwaukee, where in 1855 he bought the Plank Road Brewery and made his first delicious beer, using yeast that he had carried with him all the way from Europe. Coors Brewing Company tapped its first barrel in 1873, when Adolph Coors opened The Golden Brewery in Colorado. Coors was born in Prussia and apprenticed at a brewery in his teens. With characteristic spirit, he stowed away on a ship to get to America and bring his brewing dream to life. Both companies had the good luck to be formed from the visions of remarkable businessmen who also happened to be remarkable human beings. Both had the good fortune to have family members carry on the work and legacy of founders. Both enterprises survived Prohibition and two world wars, when brewing materials were scarce and hundreds of other brewers failed to survive. Our founding companies built their success barrel by barrel. At MillerCoors, we now begin our own history. We have two wonderful traditions. And now, our talents, energies and ingenuity come together to form one promising company. 

chill-logoBrewer Brand Hype: Launched in 2007, Miller Chill is a refreshing light beer brewed with a hint of lime and a pinch of salt inspired by a classic Mexican recipe, the chelada. With Miller Chill, we are giving American beer drinkers a unique twist on refreshment that can be enjoyed with friends and family during many different occasions throughout the year. Miller Chill was so well received by consumers that it alone accounted for more volume than the next 14 biggest new beer brands of 2007 combined.
Label: 100 Calories. Light Beer with Natural Flavors.

The Brewski Review: High school graduation season is upon us.  Time for parties with free food and booze.  Well, not free in the complete sense of the word.  There is the seemingly mandatory obligation for a ‘cash’ donation to the party’s guest of honor.  I put up a weak effort in a conversation with my wife by saying that a gift wasn’t necessary. It probably wasn’t, but we gave a card with a few bills stuffed inside anyhow.  In the current social paradigm it seems like an obligatory requirement to give cash at about every social gathering we’re invited too.  Funny thing…I don’t recall getting cash gifts from relatives once I passed the age of five – my wonderful parents and grandparents aside. At the party we ate Italian sausage and pepper sandwiches, fried chicken, fruit and pasta salads and an assortment of veggies and dips all for a few bucks. And, of course, there was beer. When I first arrived at the party I noticed the cooler stocked with Miller Chill.  I’ve been wanting to taste this since I tried the Bud Lime a couple weeks back.  Unfortunately, it wasn’t as good as I thought it would be.  There was difinitely a citrus taste, but it was minimal. I could barely taste the lime.  To me, it was just another American Adjunct Lager in a clear bottle (I think the green Miller Chill bottles looked better). Bud Lime wins out on this taste comparison.  All in all, it was a pleasant afternoon. Although, not free, the food and drinks were about on par with taking the family out to dinner.

Drinkability: Not a fan. Needs more lime flavor.
Appearance: Straw colored in the bottle.
The Buds: Light and crisp. Minimal lime flavor.
TBR Cap Rating: 3.25 out of 5.

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