Yes. They used beer girls to sell beer way back when. The same sales approached that worked then still works now – albeit with skimpier clothes. Take a look at a few of these old vintage promotional pieces. There was bold colors to catch the eye but the beer itself wasn’t a prominent fixture in the ad. I like vintage classic Elvgren pin ups myself.
Acme Beer California IPA
Acme Beer Advertisement
Senate Beer Promotional Piece
Rheingold Girl modestly attired
Classic Gil Elvgren general beer promotional piece. He had to pay the bills somehow.
Another Gil Elvgren promotional piece. This one for A-1 Pilsner beer.
Typical Gil Elvgren painting. These probably didn't pay the bills at the time as much as his work for Napa, Coka Cola and others.