THE BREWSKI REPORT Tommy Brewski: My Beer. My Life.

September 9, 2011

Red Rocket and The Long Drive Home 9.9.2011

Is that a great looking beer or what?

Is that a great looking beer or what?

The Brewski Report Reviews Red Rocket Ale and Road Warrior Funk.
File Date: 9.09.2011

File Name: An Unfortunate Snap Back To Reality
The Beer: Red Rocket Ale
Type: American Amber/Red Ale 
Serving: Bottle
Stats: 6.8% ABV
Brewer: Bear Republic Brewing Co.
Web Site: www.bearrepublic.com
State/Country of Origin: CA, USA
Brewer Info: Bear Republic Brewing Company (Bear Republic) was founded by third and fourth generation Sonoma County residents. From the humble beginning of home brewing to the demanding process of commercial brewing, came the realization that to produce the distinctive flavors and aroma we found appealing required the founding of our own Brew Pub. Through this process owners Richard R Norgrove, and wife Sandy, Richard G Norgrove, (Brew Master) and wife Tami, developed the style and mark of Bear Republic’s award winning, hand-crafted lagers and ales. Located in historic Healdsburg, California, where hop kilns from another era are still visible, our products are brewed and aged using the traditional “art” of the masters. Bear Republic’s family business is unique, from the mother who greets you at the door, to the son who brews the ales, the father who pulls tap and the daughter-in-law who keeps the books. The Norgroves invite you inside for healthy food and drink for the enjoyment of the whole family. Our goal is to create and cultivate a Brew Pub and Restaurant that the locals can call their own and that makes visitors feel at home. We work hard at fostering a sense of loyalty and tradition from eras gone by.

tbr-red-rocket-insertBrewer Brand Hype: Red Rocket Ale is a bastardized Scottish style red ale that traces it’s origins to our homebrew roots. This full bodied and hoppy brew finishes on the palate with sweet, caramel malt flavors.
Label: Red Rocket Ale is a bastardized Scottish style red ale packed with distinctive flavors and an aggressive hop character rivaled by none. This unfiltered, bottle-conditioned, amber colored ale, breaks all style molds. Keep refrigerated, beer is perishable, real ale is alive, yeast is good, serve at 45 – 50 F.

The Brewski Review: Whoa! Heavy on the hops bitterness scale for this ale. Bear Republic wasn’t affraid to go all out here on the hops. I pulled this one out of the fridge after a weary and long return trip home from our favorite vacation spot. I’ll have to admit, the hoppy taste snapped me back to reality pretty quickly. You know how you get in that long, road warrior funk? Your bum aches, your legs get numb and you start to drift off in your head about how much you hate work and if you could only win the lottery you’d buy that vacation house that only millionaires can afford. This, punctuated by listening to a mind numbing marathon of childrens animated videos started to make me lightheaded. But, as I noted earlier, this beer is the antidote. Very hearty and warming. Great for a nice cool, damp and overcast day. Oh yeah, the vacation? Great. I only wish we could have stayed longer. The upside was a free hotel room. Cashed in all those reward points I’ve been stacking up. Cha-Ching! More money for beer.

Drinkability: Yes. Would drink again.
Appearance: Deep amber – almost brown. Min. head.
The Buds: Super hoppy brew with a high ABV content.
TBR Cap Rating: 4 out of 5 caps.

Vintage Red Rocket Racer Tin Toy Car.

Vintage Red Rocket Racer Tin Toy Car.

June 6, 2011

EAB’s Tusker Finest Quality Lager 6.6.11

The Tusker label is the highlight of the beer.

The Tusker label is the highlight of the beer.

The Brewski Report Reviews Tusker Finest Quality Lager
File Date: 6.6.2011

File Name: A majestic animal for a unmajestic taste sensation.
The Beer: Tusker Finest Quality Lager
Type: American Adjunct Lager
Serving: Bottle
Stats: 4.2% ABV
Brewer: East African Breweries Limited
Web Site: http://www.eabl.com/
State/Country of Origin: Kenya
Brewer Info: East African Breweries Ltd is East Africa’s leading branded alcohol beverage business and has an outstanding collection of beer and spirits brands. With breweries, distilleries, support industries and a distribution network across the region, the group’s diversity is an important factor in delivering the highest quality brands to East African consumers and long-term value to East African investors. EABL has an annual turnover of Kshs 35 Billion and it has the largest share of the beer industry in the region. The group employs more than 1,000 people across East Africa. EABL has been awarded the accolade of the “Most Respected Company in East Africa”, five years in a row (2000, 2001, 2002, 2003 & 2004) and more recently as 2nd runners up in a survey conducted by Pricewaterhouse Coopers and the Nation Media Group.

tbr-tusker-logoBrewer Brand Hype: George Hurst, a co-founder of Kenya Breweries Ltd, was killed by an elephant during a hunting expedition in 1923. In memory of his tragic death, this famous lager beer that he had helped create was renamed ‘Tusker’. Tusker is brewed from 100% African ingredients that are all locally sourced. The barley is from the Savannah and the Maasai Mara. The spring water is from the Aberdare Mountains. All the yeast is developed locally. The cornstarch is sourced from a local kenyan company. Every grain of sugar is delivered from West Kenya. This means that you feel closely connected to the origins and roots of Tusker. The taste of African spirit can inspire you going forwards, by re-connecting you with your roots. As the old proverb goes, ‘to know where you are going, you must first know where you have come from’. Tusker drinkers see the traditions, beliefs and cultures of their roots as the springboard for inspiration. They are full of optimism; focused on looking forwards, not backwards. Today’s triumphs are born of and inspired by where we have come from – Tusker. Refresh Your Roots.
Label: Tusker Lager has been brewed in East Africa since 1922. Named after the elephant that killed George Hurst, one of the breweries founders. Tusker claims that special heritage of being one of the first beers in East Africa. Over the years, this unique lager has become a part of East Africa’s rich tradition. Tusker is brewed with high quality malt, made from equitorial barley grown at the base of Mt. Kenya, choicest hops and water that spings from the renowned Aberdare mountain ranges. Tusker’s famous crisp, refreshing taste and finest quality has continuously earned Gold Medals in the prestigious International Monde Selection Awards.

The Brewski Review: I had to pull this beer off the shelf. I was shopping with my two year old son and he loves elephants (and dinosaurs – alot) so I wanted to show him the label. That was the end of it. He wouldn’t put the bottle down so I had to buy it. Of course, I was hesitant to let him continue holding it or I’d have to do a taste review by licking the beer off the grocery store floor. When I pulled it out of the fridge, and if you were in my immediate presence, you would have noticed my undeniable taste reaction to this beverage. It was utterly and remarkably blah. True, it was an American Adjunct Lager, but still…..  You could even say that…..gasp….Coors Light is a decent tasting beer compared to this. Again….I was blown away but how untasteful (made that one up) this beer was.

Drinkability: No.
Appearance: Ultra pale golden color.
The Buds: Rather bland.
TBR Cap Rating: 2.75 out of 5 caps.

Interesting Print Ad. I'm sure the Birthers are saying - 'Yup. He sure is.'

Interesting Print Ad. I'm sure the Birthers are saying - 'Yup. He sure is.'

Don't like the beer but like the marketing. Nice, simple eye catching sign.

Don't like the beer but like the marketing. Nice, simple eye catching sign.

Another print ad for Tusker. Clean and Simple.

Another print ad for Tusker. Clean and Simple.

Somebody has some free time on their hands.

Somebody has some free time on their hands.

August 26, 2010

Getting Back to Coors Light….

The Brewski Report Falls off the Train….
File Date: 8.26.10

I’ve been been knocking this marketing campaign around in the back of my noggin for a little while now. I can’t seem to understand the Silver Bullet Train marketing strategy by Coors. A Train? What’s so cool about that? Besides….it’s an ugly chrome monstrosity. I would have thought they could come up with something better. Maybe the Coors Light blimp? Perhaps a plane? Or, how about a party bus….’Rolling it’s way toward you!’  A party bus filled with beer girls stopping at bars from coast to coast. Plant a few cameras on board and hire a mobile camera jockey/bus driver, and it would be a rolling advertising factory – pumping out an endless supply of TV and print stock. Think about it….

The Chrome Monstrosity Headed to a Depot Near The Inner City. Image of Coors Light's Silver Bullet Train.

The Chrome Monstrosity Is Headed To The Inner City Train Depot No Where Near You. Image of Coors Light's Silver Bullet Train.

Coors Actually Spent Money to Have A Sizeable Reproduction of The 'Silver Bullet Train' Fabricated.

Coors Actually Spent Money to Have A Sizeable Reproduction of The 'Silver Bullet Train' Fabricated.

You Can Even Take A Tour Through The 'Train'. Yippee! Can you hear the comments.....'This Thing Better Have A Friggin' Tap On Board.'

You Can Even Take A Tour Through The 'Train'. Yippee! Can you hear the comments.....'This Thing Better Have A Friggin' Tap On Board.'

And...The Scaled Down Version of The Chrome Monstrosity. Some May Like This Look On Their 'Realistic Looking' Model Train Set.

And...The Scaled Down Version of The Chrome Monstrosity. Some May Like This Look On Their 'Realistic Looking' Model Train Set.

I think This Is Cooler And More Realistic Than The Chrome.

I think This Is Cooler And More Realistic Than The Chrome. That Is, If Your A Coors Light Model Railroading Fanatic.

This Is What I'm Talking About! They Have 'The Bus', Now, Just Fill It With Some Beer........

This Is What I'm Talking About! They Have 'The Bus', Now, Just Fill It With Some Beer........

.....And Some Girls (Maybe Even A Dude or Two - I wouldn't want to appear Sexist).  Presto. A Marketing Campaign The Average Male And Female Drinker Can Relate To.

.....And Some Girls (Maybe Even A Dude or Two - I Wouldn't Want To Appear Sexist). Presto. A Marketing Campaign The Average Male And Female Drinker Can Relate To.

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