THE BREWSKI REPORT Tommy Brewski: My Beer. My Life.

February 10, 2013

Frankenmuth’s Winter Bock Beer Review 2.10.2013

Frankenmuth's Winter Bock Lager

Frankenmuth's Winter Bock Lager

TBR Reports on Frankenmuth’s Winter Bock Lager
File Date: 2.10.2013

File Name:F The Day of Zombies
The Beer: Winter Bock Lager
Type: Bock
Serving: Bottle
Stats: 7.0% ABV
Brewer: Frankenmuth Brewery
Web Site: www.frankenmuthbrewery.com
State/Country of Origin: MI, USA
Brewer Info: Frankenmuth’s founding fathers brought the tradition of brewing to the mid-Michigan forests in 1845. John Matthias Falliers founded Frankenmuth’ first brewery in 1857. Cousins William Knaust and Martin Heubisch opened the Cass River Brewery just north of the Fallier property in 1862, where the Frankenmuth Brewery continues to stand today. The Cass River Brewery was purchases by Johann Geyer in 1874 and renamed Geyer’s Brothers Brewing Co. For the next 112 years, the facility operated under many names including the Frankenmuth Brewing Co.

tbr-winter-bock-insertBrewer Brand Hype: Winter Bock Lager- A Deep mahogany colored lager beer complete with a tan head. Very rich in character demonstrated in a sweet, malty flavor, a full body, and chocolate and caramel notes. Winter is the perfect time to snuggle up with this warm, smooth beer.
Label: Frankenmuth Winter Bock is rich in character with a deep mahogany color complete with a tan head. This traditional German Style lager is malty sweet, full bodied with notes of chocolate and caramel to warm you up from the crisp winter air.

The Brewski Review: When is not a better time to be indoors, than in the winter drinking a nice bock beer and watching zombie shows. The Walking Dead was playing reruns all day long today. AND, the wife took the kids to her sisters house. Why not take advantage of this? The Dead marathon was a precursor to the season premire tonight at 9pm. Can’t wait. The reason I like the thought of a world overrun by zombies is that it levels the playing field. That high flying, ego driven CEO would be down in the trenches with the guy who actually dug the trench. No amount of money would serve you well at this point because money would have no value. It’s those that prepare for such adversities that would come out on top. Of course, I’m no where near being prepared for anything. We have enough food and water to last about a week. I’ve been meaning to get around to purchasing more foodstuffs but it always takes a back seat to every other bill that shows up in the mail. But in reality, it wouldn’t be zombies. It’ll be a major power outage, severe winter storm, financial collapse, solar flare or any other Doomsday Prepper reason for stockpiling goods. I don’t think these people are kooks. I think everyone should have enough to get them by at least a couple weeks should some life threatening adversity befall them. The government can’t be there for everyone all at once.

Drinkability: Excellent. Would drink again
Appearance: Deep mahogany color
The Buds: Nice malty taste
TBR Cap Rating: 4.0 out of 5 caps

Frankenmuth's fleet of delivery trucks in years past.

Frankenmuth's fleet of delivery trucks in years past. 'A Dog Gone Good Beer'

Vintage Frankenmuth Bock Beer can for all the can collectors (are there any left?).

Vintage Frankenmuth Bock Beer can for all the can collectors (are there any left?).

January 1, 2013

Vintage Beer Trucks 1.1.2013

Filed under: Vehicles — Tags: , , , , , , , , , , , — Tommy Brewski @ 3:13 pm

Jan. 1, 2013

Happy New Year!

I love looking at vintage pictures of vehicles, trucks, trains, planes, constructions equipment, etc. When I can find vintage pictures of beer delivery trucks it’s even better. Take a look at a few I posted below. Most, if not all, of us are too young to remember these but every now and then you can still spot a restored beauty in a private collection or a museum.

ACME Beer truck hauling old school kegs. None of those lightweight girly aluminum alloy containers.

ACME Beer truck hauling old school kegs. None of those lightweight girly aluminum alloy containers.

Okay. So it's not a delivery truck. But as a promotional vehicle it's still pretty cool. I'll bet this would have been fun to drive around town blasting some groovy tunes over the massive loudspeaker.

Okay. So it's not a delivery truck. But as a promotional vehicle it's still pretty cool. I'll bet this would have been fun to drive around town blasting some groovy tunes over the massive loudspeaker.

Vintage Hamm's delivery truck.

Vintage Hamm's delivery truck.

Meister Brau delivery truck.

Meister Brau delivery truck.

Red Top Delivery truck. This one looks pretty beefy.

Red Top Delivery truck. This one looks pretty beefy.

January 23, 2012

Wittekerke Witbier Review 1.23.2012

Belgium Wittekerke Witbier

Belgium's Wittekerke Witbier

TBR’s Take on Wittekerke Witbier
File Date: 1.23.2012

File Name: I want to drink so I must be sane.
The Beer: Wittekerke
Type: Witbier
Serving: Bottle
Stats: 5.0% ABV
Brewer: Brouweij Bavik
Web Site: www.bavik.be
State/Country of Origin: Belgium
Brewer Info: In August 1894 founded Adolphe De Brabandere farmer on the “Hof ter Coulter” an application to the municipality of Bavikhove to “one brewery building.” One of his children, Joseph De Brabandere, made the same year his first brew. The Brabandere Joseph died in 1929 age of 54. After a difficult period, his son Albert the reins of the brewery owned, so the company is under a steady momentum of growth. What the beer bars and 1950 only to individuals was sold, was started in 1950 with exports to beer retailers. It was also during this period that the Lager beer began to rise. Previously it was mainly brewed beer table, next to the barrels of beer that was delivered to the pubs. an old truck unloading bierHet sales network was expanded through the bars and beer merchants could Bavik and the Bon-Val products obtained in West and East Flanders and Hainaut.

tbr-bavik-insertBrewer Brand Hype: WITTEKERKE charms you with its own character, smooth taste and a unique delicious aroma. A very pleasant drink, light in alcohol with a crisp and refreshing flavor. WITTEKERKE is always served cold, but in taking your time to enjoy it, you will find more flowery and spring flavors towards the end of your glass. Although the hoppy bitterness is an underlying taste, it is never dominant. Perfect white head. WITTEKERKE is a fictitious name for a typical Flemish town, like we find hundreds of villages in Flanders with a name ending on KERKE (church) or KAPELLE (chapel). WITTE means white in English, thus the translation of the name is WHITE CHURCH. The Bavik brewery has since a long time brewed its own authentic WIT beer under the “Bavik Wit” label, but the brewery chose to change the name in cooperation with the producers of the Belgian sit-com “WITTEKERKE”, airing twice a week in prime-time on the Belgian TV channels. The actors drink WITTEKERKE during the show.
Label: Authentic Belgian Wheat Beer. Originally brewed and bottled in Belgium by Bavik brewery.

The Brewski Review: I’ve been having some terrible employee drama in my department. No one wants to get along anymore so I’m ready to fire them all. Just kidding. It’s too hard to find quality individuals these days regardless of the high unemployment numbers that seem to lay stagnant out there in the heavy morning dew the government showers down upon us each week.  The departmental drama….yes, it does truly exist. It’s enough to make a sane man drink heavily. Which leads me to my desire to come home for a nice cold beer. I was excited to pull this Witbier out of the fridge and garnish it with a slice or two of orange before pounding it. First off, I had serious problems getting the sediment swirled off the bottom of the bottle. I actually had to pour some beer back in to work some free. Needless to say, the effort proved only half successful. Could this be the reason for the uncharacteristic taste? Possible so. It wasn’t like any other Witbier I’ve tasted, or enjoyed for that fact. To tolorate the beer I had to drop about half an orange in the glass – drinking pulp with each swig. I’ve never had a unpleasant wheat beer from Belgium before so I’ll have to try this brand another time for an updated review. Until then, the rating IS what it IS.

Drinkability: I’ll try again.
Appearance: Very light golden color – too clear for witbier.
The Buds: Very unusual tasting – almost too bitter.
TBR Cap Rating: 3.25 out of 5.

Bavik is a small sponser of this off-road rally team (given the prominence of the company logo on the truck, they must not supply much more than a few six packs every now and then.)

Wittekerke is a small sponser of this off-road rally team (given the prominence of the company logo on the truck, they must not supply much more than a few six packs every now and then.)

Bavik also sponsors a balloon. Nice way to advertise.

Bavik also sponsors a balloon. Nice way to advertise.

September 9, 2011

Red Rocket and The Long Drive Home 9.9.2011

Is that a great looking beer or what?

Is that a great looking beer or what?

The Brewski Report Reviews Red Rocket Ale and Road Warrior Funk.
File Date: 9.09.2011

File Name: An Unfortunate Snap Back To Reality
The Beer: Red Rocket Ale
Type: American Amber/Red Ale 
Serving: Bottle
Stats: 6.8% ABV
Brewer: Bear Republic Brewing Co.
Web Site: www.bearrepublic.com
State/Country of Origin: CA, USA
Brewer Info: Bear Republic Brewing Company (Bear Republic) was founded by third and fourth generation Sonoma County residents. From the humble beginning of home brewing to the demanding process of commercial brewing, came the realization that to produce the distinctive flavors and aroma we found appealing required the founding of our own Brew Pub. Through this process owners Richard R Norgrove, and wife Sandy, Richard G Norgrove, (Brew Master) and wife Tami, developed the style and mark of Bear Republic’s award winning, hand-crafted lagers and ales. Located in historic Healdsburg, California, where hop kilns from another era are still visible, our products are brewed and aged using the traditional “art” of the masters. Bear Republic’s family business is unique, from the mother who greets you at the door, to the son who brews the ales, the father who pulls tap and the daughter-in-law who keeps the books. The Norgroves invite you inside for healthy food and drink for the enjoyment of the whole family. Our goal is to create and cultivate a Brew Pub and Restaurant that the locals can call their own and that makes visitors feel at home. We work hard at fostering a sense of loyalty and tradition from eras gone by.

tbr-red-rocket-insertBrewer Brand Hype: Red Rocket Ale is a bastardized Scottish style red ale that traces it’s origins to our homebrew roots. This full bodied and hoppy brew finishes on the palate with sweet, caramel malt flavors.
Label: Red Rocket Ale is a bastardized Scottish style red ale packed with distinctive flavors and an aggressive hop character rivaled by none. This unfiltered, bottle-conditioned, amber colored ale, breaks all style molds. Keep refrigerated, beer is perishable, real ale is alive, yeast is good, serve at 45 – 50 F.

The Brewski Review: Whoa! Heavy on the hops bitterness scale for this ale. Bear Republic wasn’t affraid to go all out here on the hops. I pulled this one out of the fridge after a weary and long return trip home from our favorite vacation spot. I’ll have to admit, the hoppy taste snapped me back to reality pretty quickly. You know how you get in that long, road warrior funk? Your bum aches, your legs get numb and you start to drift off in your head about how much you hate work and if you could only win the lottery you’d buy that vacation house that only millionaires can afford. This, punctuated by listening to a mind numbing marathon of childrens animated videos started to make me lightheaded. But, as I noted earlier, this beer is the antidote. Very hearty and warming. Great for a nice cool, damp and overcast day. Oh yeah, the vacation? Great. I only wish we could have stayed longer. The upside was a free hotel room. Cashed in all those reward points I’ve been stacking up. Cha-Ching! More money for beer.

Drinkability: Yes. Would drink again.
Appearance: Deep amber – almost brown. Min. head.
The Buds: Super hoppy brew with a high ABV content.
TBR Cap Rating: 4 out of 5 caps.

Vintage Red Rocket Racer Tin Toy Car.

Vintage Red Rocket Racer Tin Toy Car.

July 23, 2011

June 6, 2011

EAB’s Tusker Finest Quality Lager 6.6.11

The Tusker label is the highlight of the beer.

The Tusker label is the highlight of the beer.

The Brewski Report Reviews Tusker Finest Quality Lager
File Date: 6.6.2011

File Name: A majestic animal for a unmajestic taste sensation.
The Beer: Tusker Finest Quality Lager
Type: American Adjunct Lager
Serving: Bottle
Stats: 4.2% ABV
Brewer: East African Breweries Limited
Web Site: http://www.eabl.com/
State/Country of Origin: Kenya
Brewer Info: East African Breweries Ltd is East Africa’s leading branded alcohol beverage business and has an outstanding collection of beer and spirits brands. With breweries, distilleries, support industries and a distribution network across the region, the group’s diversity is an important factor in delivering the highest quality brands to East African consumers and long-term value to East African investors. EABL has an annual turnover of Kshs 35 Billion and it has the largest share of the beer industry in the region. The group employs more than 1,000 people across East Africa. EABL has been awarded the accolade of the “Most Respected Company in East Africa”, five years in a row (2000, 2001, 2002, 2003 & 2004) and more recently as 2nd runners up in a survey conducted by Pricewaterhouse Coopers and the Nation Media Group.

tbr-tusker-logoBrewer Brand Hype: George Hurst, a co-founder of Kenya Breweries Ltd, was killed by an elephant during a hunting expedition in 1923. In memory of his tragic death, this famous lager beer that he had helped create was renamed ‘Tusker’. Tusker is brewed from 100% African ingredients that are all locally sourced. The barley is from the Savannah and the Maasai Mara. The spring water is from the Aberdare Mountains. All the yeast is developed locally. The cornstarch is sourced from a local kenyan company. Every grain of sugar is delivered from West Kenya. This means that you feel closely connected to the origins and roots of Tusker. The taste of African spirit can inspire you going forwards, by re-connecting you with your roots. As the old proverb goes, ‘to know where you are going, you must first know where you have come from’. Tusker drinkers see the traditions, beliefs and cultures of their roots as the springboard for inspiration. They are full of optimism; focused on looking forwards, not backwards. Today’s triumphs are born of and inspired by where we have come from – Tusker. Refresh Your Roots.
Label: Tusker Lager has been brewed in East Africa since 1922. Named after the elephant that killed George Hurst, one of the breweries founders. Tusker claims that special heritage of being one of the first beers in East Africa. Over the years, this unique lager has become a part of East Africa’s rich tradition. Tusker is brewed with high quality malt, made from equitorial barley grown at the base of Mt. Kenya, choicest hops and water that spings from the renowned Aberdare mountain ranges. Tusker’s famous crisp, refreshing taste and finest quality has continuously earned Gold Medals in the prestigious International Monde Selection Awards.

The Brewski Review: I had to pull this beer off the shelf. I was shopping with my two year old son and he loves elephants (and dinosaurs – alot) so I wanted to show him the label. That was the end of it. He wouldn’t put the bottle down so I had to buy it. Of course, I was hesitant to let him continue holding it or I’d have to do a taste review by licking the beer off the grocery store floor. When I pulled it out of the fridge, and if you were in my immediate presence, you would have noticed my undeniable taste reaction to this beverage. It was utterly and remarkably blah. True, it was an American Adjunct Lager, but still…..  You could even say that…..gasp….Coors Light is a decent tasting beer compared to this. Again….I was blown away but how untasteful (made that one up) this beer was.

Drinkability: No.
Appearance: Ultra pale golden color.
The Buds: Rather bland.
TBR Cap Rating: 2.75 out of 5 caps.

Interesting Print Ad. I'm sure the Birthers are saying - 'Yup. He sure is.'

Interesting Print Ad. I'm sure the Birthers are saying - 'Yup. He sure is.'

Don't like the beer but like the marketing. Nice, simple eye catching sign.

Don't like the beer but like the marketing. Nice, simple eye catching sign.

Another print ad for Tusker. Clean and Simple.

Another print ad for Tusker. Clean and Simple.

Somebody has some free time on their hands.

Somebody has some free time on their hands.

April 8, 2011

Brau Union’s Gosser Pale Lager Review 4.8.2011

Brau Union's Gosser Euro Pale Lager

Brau Union's Gosser Euro Pale Lager

The Brewski Report Reviews Gosser Pale Lager
File Date: 4.8.2011

File Name: Another high ranker by type.
The Beer: Gosser
Type: Euro Pale Lager
Serving: Bottle
Stats: 5.2% ABV
Brewer: Brauerei Goss (Brau Union)
Web Site: www.goesser.com
State/Country of Origin: Austria
Brewer Info: Around the year 1000, Countess Adula donated a convent on a piece of farmland on both banks on the, in which – according to ancient tradition – the nuns brewed beer. In 1459 a Pierbrewer by the name of Lenhartt Newmaister appears in a document. The Göss convent was the cultural and economic centre of the area until its abolition in 1782. In 1860 the tradition of brewing beer in the buildings of the convent was revived when beer brewer and entrepreneur Max Kober purchased parts of the convent and reactivated the convents brewery. This is a significant year for Gösser and it still appears in the label today. With the founding of a public limited company in 1893 Max Kober laid the foundation for the development of one Austrias most important breweries. With the developement of the pasteurising process and the use of crown corks in the 1920’s, Gösser also began its conquest of markets outside Austria. While the two world wars meant a fall in production and setbacks for Gösser Brewery the reconstruction of the brewery was a clear sign of the power of Gösser. During the gala dinner for the signing of the Austrian treaty in 1955 Gösser Spezial was served. Reinforced by this impressive symbol, Gössers journey of success has continued until today. The Göss Brewery, the birthplace of Austria’s best beer, is today one of the most modern breweries in the country.

tbr-gosser2Brewer Brand Hype: Gösser. Good. Better. Gösser. Austria’s finest beer. Purest water from our own carefully protected Alpine springs, the finest ingredients and a beer brewing culture refined over many centuries have made Gösser the best beer in Austria. With every sip of Gösser you are enjoying the finest quality, the purest that nature can offer plus a superb and living beer tradition – altogether a unique taste experience!
Label: Austria’s Finest Beer

The Brewski Review: Good beer. That’s about sums it up. For a Euro pale lager it had minimal hop bitterness and was refreshingly mild tasting. It tasted more like an American Adjunct lager but with richer flavor. This would rank as one of my favorite Euro Pale Lagers to date. Nevertheless, I’ll press on to try others to see if this one holds the torch in the end. Caps off, bottoms up!

Drinkability: Would definitely drink again.
Appearance: Minimal head. Light golden color.
The Buds: Minimal hop bitterness. Smooth.
TBR Cap Rating: 4.25 Caps out of 5.

Gosser Print Ad

Gosser Print Ad

Quite a few fanatics follow the Gosser BMW car that races in a European circuit.

Quite a few fanatics follow the Gosser BMW car that races in a European circuit.

August 26, 2010

Getting Back to Coors Light….

The Brewski Report Falls off the Train….
File Date: 8.26.10

I’ve been been knocking this marketing campaign around in the back of my noggin for a little while now. I can’t seem to understand the Silver Bullet Train marketing strategy by Coors. A Train? What’s so cool about that? Besides….it’s an ugly chrome monstrosity. I would have thought they could come up with something better. Maybe the Coors Light blimp? Perhaps a plane? Or, how about a party bus….’Rolling it’s way toward you!’  A party bus filled with beer girls stopping at bars from coast to coast. Plant a few cameras on board and hire a mobile camera jockey/bus driver, and it would be a rolling advertising factory – pumping out an endless supply of TV and print stock. Think about it….

The Chrome Monstrosity Headed to a Depot Near The Inner City. Image of Coors Light's Silver Bullet Train.

The Chrome Monstrosity Is Headed To The Inner City Train Depot No Where Near You. Image of Coors Light's Silver Bullet Train.

Coors Actually Spent Money to Have A Sizeable Reproduction of The 'Silver Bullet Train' Fabricated.

Coors Actually Spent Money to Have A Sizeable Reproduction of The 'Silver Bullet Train' Fabricated.

You Can Even Take A Tour Through The 'Train'. Yippee! Can you hear the comments.....'This Thing Better Have A Friggin' Tap On Board.'

You Can Even Take A Tour Through The 'Train'. Yippee! Can you hear the comments.....'This Thing Better Have A Friggin' Tap On Board.'

And...The Scaled Down Version of The Chrome Monstrosity. Some May Like This Look On Their 'Realistic Looking' Model Train Set.

And...The Scaled Down Version of The Chrome Monstrosity. Some May Like This Look On Their 'Realistic Looking' Model Train Set.

I think This Is Cooler And More Realistic Than The Chrome.

I think This Is Cooler And More Realistic Than The Chrome. That Is, If Your A Coors Light Model Railroading Fanatic.

This Is What I'm Talking About! They Have 'The Bus', Now, Just Fill It With Some Beer........

This Is What I'm Talking About! They Have 'The Bus', Now, Just Fill It With Some Beer........

.....And Some Girls (Maybe Even A Dude or Two - I wouldn't want to appear Sexist).  Presto. A Marketing Campaign The Average Male And Female Drinker Can Relate To.

.....And Some Girls (Maybe Even A Dude or Two - I Wouldn't Want To Appear Sexist). Presto. A Marketing Campaign The Average Male And Female Drinker Can Relate To.

July 24, 2010

TBR Highlights Vehicle Graphics That Scream ‘Drink Me’.

The Brewski Report Takes a Closer Look at Rolling Ads.
File Date: 7.24.10

I’m a fan of graphics – tee shirts, signs, ads, etc. I especially like auto graphics.  Vehicle wraps are creative and visually stimulating to me. A while back my brother asked me if I wanted to get into the wrap business. Mind you, this was long before it hit mainstream. I said, who’d want to put advertisements all over their car? Duh! I never even considered non-advertising graphics that could substitute for custom paint. Opportunity was knocking his knuckles on my skull and I was completely oblivious. Oh well. Here are a few rolling ads for your viewing pleasure.

Bud Lime on Sale...That is, Sail.

Bud Lime on Sale...That is, Sail.

A Streetcar Makes Me Desire Bud Lime

A Streetcar Makes Me Desire Bud Lime

They Could Have At Least Put Some Chrome Dubs On this Dry Van.

They Could Have At Least Put Some Chrome Dubs On this Dry Van.

Chick-Mobile.

Chick-Mobile.

Even If I Didn't Work For Spoetzl Brewery I'd Still Wrap My Van Like This.

Even If I Didn't Work For Spoetzl Brewery I'd Still Wrap My Van Like This.

Souther Tier Brand Graphics on an 'Eco-Friendly' Van?

Souther Tier Brand Graphics on an 'Eco-Friendly' Van?

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