THE BREWSKI REPORT Tommy Brewski: My Beer. My Life.

June 11, 2011

“33” Export Lager Review 6.10.11

This beer should be called 'Double-O Thirty Three' due to it's low profile brand marketing.

This beer should be called 'Double-O Thirty Three' due to it's low profile brand marketing.

The Brewski Report Reviews Vietnam’s “33” Export
File Date: 6.10.2011

File Name: ‘Double O-33’ the secret beer.
The Beer: “33” Export
Type: Dortmunder/Export Lager
Serving: Bottle
Stats: 4.8% ABV
Brewer: VBL Tien Gang Ltd.
Web Site: Not available.
State/Country of Origin: Vietnam
Brewer Info: None noted.

tbr-33-labelBrewer Brand Hype: No web site or distributor web page.
Label: Product of Vietnam

The Brewski Review: This beer was rather good. The taste was mild and it held some good flavors. What I don’t understand is why it’s such a secret. I could find no official web site or distributor web page. The brewer name doesn’t get a google hit but rather turns up quite a few hits of internet stores offering ’33 Export’ tee shirts for sale. It seems as though that’s their whole marketing schtick…..word of mouth with drunks wearing their brand name. The whole ‘low prifile’ branding just seems rather odd. Other sites note that Heineken of France is the license holder of the brand and Tien Gang Ltd is under license to brew/bottle. Whether this is true or not I surely can’t verify. All that aside, I beleive the beer is worthy.

Drinkability: Sure.
Appearance: Moderate to pale golden in color.
The Buds: Good flavor. Mild.
TBR Cap Rating: 4.0 caps out of 5.

This print ad is what little I found on '33' Export marketing.

This print ad is what little I found on '33' Export marketing.

What little Tien Gang does spend seems to be on the race circuit.

What little Tien Gang does spend seems to be on the race circuit.

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