TBR Reports on William Bass’ Pale Ale
File Date: 2.9.14
File Name: Titanic size snow piles.
The Beer: Bass Pale Ale
Type: English Pale Ale
Stats: 5.0% ABV
Brewer: Bass Brewers Ltd.
Web Site: www.bass.com
State/Country of Origin: United Kingdom (England)
Brewer Brand Hype: Bass is a full-flavored English-style ale that is still brewed according to its original
Brewer Info: The Bass Brewery was founded in 1777 by William Bass in Burton upon Trent,
England. The main brand was Bass Pale Ale, once the highest selling beer in the UK. By 1877,
Bass had become the largest brewery in the world, with an annual output of one million barrels.
Its pale ale was exported throughout the British Empire, and the company’s distinctive red triangle
became the UK’s first registered trademark.
recipe. Select malts, aromatic hops and water rich in essential salts and minerals combine to give Bass its
slight burnt roast aroma and high-quality, full-bodied flavor. The original English Pale Ale and England’s
first trademark, Bass has been embraced by trail-blazers since 1777. The brand has been painted by Manet,
fought over by Napoleon and was served on the Titanic.
Label: The World’s Finest Pale Ale. Iconography – As Bass Pale Ale’s popularity grew, unscrupulous imitators
tried to pass off inferior products as Bass by copying the unique red triangle logo. In 1875, concerned for
the reputation of their beloved brew, Bass brewers applied for and were granted England’s first registered
trademark. This fine pale ale has been brewed in the great British tradition using the finest two-row
The Brewski Review: Served on the Titanic? Interesting. I think I have a snowpile as big as the iceberg that
sank the Titanic sitting next to my driveway. I believe my patience with winter has reached a high point –
I’ve had enough. It’s snowing every couple of days and I’ve officially run out of places to throw it.
This winter has been brutal. If it’s not snowing it’s subzero weather. I’ve had to replace a battery in one car,
my pickup truck won’t start (it also needs a new battery) and my Explorer has a leaking power steering pump
(or hose): the fluid drains out within a couple of hours. So, I’ve not been a happy camper this bitterly
cold season. Not even a good beer makes me feel better these days. This beer comes close. It’s a wonderful
tasting pale ale in my humble opinion. It pours as a amber/copper color and has a quick dissipating head that
leaves just a trace of lace on the glass. There is a nice mild, almost sweet taste that is smooth on the way
down and leaves no bitter aftertaste. Just the way I like it.
Drinkability: Will definitely drink again.
Appearance: Light amber/copper color.
The Buds: Nice and smooth.
TBR Cap Rating: 4.5 out of 5 caps.