File Date: 9.1.2010
This reporter has to wonder if this is the flag they fly over the Commonwealth in Canberra?

This Would Make For A Nice State Flag Wouldn't It?
File Date: 9.1.2010
This reporter has to wonder if this is the flag they fly over the Commonwealth in Canberra?

This Would Make For A Nice State Flag Wouldn't It?
Tags: Australia, Beer Label, Blue, Canberra, Commonwealth of Nations, Flag, Foster's, Foster's Group Ltd, Foster's Lager, Marketing, Marketing 101, Yellow
Posted in Beer Labels, Foster's Group Ltd, Marketing 101 | No Comments »

Vintage Foster's Lager Ad circa 1959.
Tags: Australia, Beer Ad, Beer Advertisement, Beer Bottle, Foster's, Foster's Group Ltd, Foster's Lager, Hops, Malt, Man, Vintage, Vintage Beer Girl, Woman
Posted in Vintage Ads | No Comments »

Straight from the Keg - not the oil can.
The Brewski Report Reviews Foster’s Lager
File Date: 7.27.2010
File Name: Down Under Beer Ads Are Tops
The Beer: Foster’s Lager
Type: American Adjunct Lager
Serving: Draft
Stats: 5.0% ABV
Brewer: Foster’s Group Limited
Web Site: www.fostersbeer.com
Country of Origin: Australia
Brewer Info: William and Ralph Foster created Foster’s in 1887. They were so dedicated to delivering Foster’s the way it should be enjoyed, they even sold it with ice to keep Australia’s warm environment at bay. More than 120 years later, the bold, refreshing taste of Foster’s is available in more than 150 countries, making it the largest-selling Australian beer brand in the world. Foster’s 25.4 oz. cans arrived in the U.S. in 1972. They resembled motor oil cans so, naturally, Americans nicknamed them “Foster’s Oil Cans.” And the name’s stuck ever since. Truth is, we quite like it. Almost as much as we like what’s inside. Pride of Ringwood hops are only grown by Hop Products of Australia in Bushy Park, Tasmania and Oven River, Victoria and by Ellerslie Hop Estates in Myaree. And unlike other beers, they’re added at the end of the brewing process to preserve their freshness. These hops and an exclusive Foster’s yeast are what give Foster’s its bold, refreshing taste. The “secret” yeast doesn’t produce sulfer harshness that other beers can exhibit, which means that Foster’s taste is never skunky and always Australian.
Brewer Brand Hype: It’s bright, golden color sits beneath a creamy foam head. A moderate aroma with a full malty character. Foster’s Lager is a 5% alcohol by volume lager with a bright, golden color that delivers a refreshing beer-drinking experience with a crisp, clean hop finish.
Label: The kegs were in the cooler. The bartender wouldn’t let me in.
The Brewski Review: The great thing about Foster’s Lager is their sense of humor. Face it, the beer is just another American Adjunct Lager and is nothing super special. So, how do you make it special? Clever marketing. Great ads with a sense of humor and a company that isn’t too proud or stuffy. I can recall some of the television ads from years ago (i.e. ‘Long Distance Relationship’ - where a man and woman sit at opposite ends of a bar). Different than anything else that was out there in my opinion. Check out the print ad below and you’ll see what I mean. As far as the beer goes, it’s a session beer. Drink it in large quantities. It’s cold, crisp and suitable for a warm summer day. There is a slight hoppy finish to it as noted above. Someday, when I win the lottery, I’ll visit Autralia and drink a Foster’s down under. Maybe it’ll bring on a whole new meaning drinking it as a domestic beer vs. an import.
Drinkability: Most likely wouldn’t drink again.
Appearance: Pale straw gold color.
The Buds: Typical tasting adjunct lager.
TBR Cap Rating: 3.5 out of 5 caps.

Well, you wouldn't want a warm beer, would you?
Tags: 3.5 Rating, 5.0% ABV, American Adjunct Lager, Australia, Draft, Foster's, Foster's Lager, Humor, Lottery, Marketing, Print Ads, Session Beer, Television Ads, Travel
Posted in Foster's Group Ltd | No Comments »

A Head That Would Support A Roo With A Six Pack In The Pouch.
The Brewski Report Reviews Coopers Best Extra Stout And The End Of The World
File Date: 4.17.10
File Name: When Not Creating Mayhem, What Beer Do The Four Horsemen Drink?
The Beer: Best Extra Stout
Type: Foreign/Export Stout
Serving: Bottle
Stats: 6.3% ABV
Brewer: Coopers Brewery Limited
Web Site: http://www.coopers.com.au
Country of Origin: Australia
Brewer Info: The Coopers story began in a newly established colony, with a brilliant accident. After turning his hand to a number of trades, Thomas Cooper discovered his talent as a brewer by accident; when he created his first batch of beer as a tonic for his ailing wife Ann. 1862 - In the beginning South Australia was only 26 years old and, although there were a number of well-established breweries, most settlers preferred to drink imported beer from the mother country rather than colonial beer. Thomas Cooper saw the opportunity to create a beer that was free from the ‘peculiar flavour’ of colonial ales – he would introduce an all-natural beer from the very best ingredients. 1897 - Handing over the reins when Thomas Cooper died in 1897, his sons – John, Christopher, Samuel and Stanley –assumed control of the family business. In the late 1960s, through concerns about the long-term survival of naturally conditioned ales, Coopers invested heavily in lager production. And under Managing Director Bill Cooper, interstate and overseas sales of ales and stout grew through the 1980s, to represent 50% of beer production by 1990. Despite many changes, successive Cooper generations have never lost sight of Thomas Cooper’s vision of providing value and quality. Coopers Brewery products are now marketed nationally and internationally in a concerted way, ensuring the Coopers brand is well known beyond its South Australian home. Today, Coopers is Australia’s sole remaining family-owned brewery of stature, so it’s still an every day occurrence to meet a Cooper at the Brewery.
Brewer Brand Hype: It reigns every winter. When to Drink: On cold, wintry days in front of a roaring fire with hearty food and heardy mates. Who Should Drink: Not a beer for the fainthearted, but there are more ways than one to enjoy a grand stout. The Ritual: Gently lay it down and rotate only once before opening.
Label: No Additives. No Preservatives. Coopers Ales and Stout are brewed using the centuries old top fermentation method and natural bottle conditioning, resulting in a characteristic fine sediment forming on teh base of the bottle. This sediment is completely natural and can be gently mixed before drinking or poured carefully leaving the sediment in the bottle.
The Brewski Review: I’ve been hearing more about the Icelandic volcano and the resulting ash plume in the news lately. Starting Wednesday, April 14th, the ash plume, which was hurled up 7 miles into the atmosphere, is being caused by liquid magma being instantly cooled by the melting ice cap. The volcanic ash consists of tiny particles of glass and pulverized rock. Obviously, this is unhealthy to breath. Combined with the moisture in your lungs, it would make a nice cement concoction that would eventually shut down your respiratory system. It has the same affect on a jet engine: the ash builds up inside the jet turbines and clogs the airflow, thus seizing up the unit. All this points out just how frail our civilized infrastructure really is. Think about it: what if the grand daddy of them all blows - the Yellowstone Caldera? It’s said the resulting eruption could be 2,500 times greater than Mt. St. Helens. Should the stratospheric odds actually come to realization, it would be best if everyone had their affairs in order. Forget about interrupted air traffic, War, Famine, Pestilence and Death will most certainly follow. What to do at this point? Pull up a lawn chair and watch the Four Horsemen of the Apocalypse ride down your street. And what a better way to do this than to be drinking a tasty beer. A light, crisp American Adjunct Lager just wouldn’t cut it. You’ll need something a little more capable. Coopers Best Extra Stout would fill that need. Of course, you may feel the need to ingest massive quantities to help ease the transition from ‘civilized world’ to the ‘end of the world’. Drink up.
Drinkability: Good. Although, I would try other Stouts before Coopers again.
Appearance: Black. Thick, muddy colored head.
The Buds: Hearty. Roasty bitterness would sum it up.
TBR Cap Rating: 3.75 out of 5.

In my youth, I screenprinted an image of Albrecht Durer's Four Horsemen on a tee shirt. I was and AD fan.
Tags: 3.75 Rating, 7 Miles High, AD, Affairs in Order, Air Traffic, Airflow, Albrecht Durer, Apocolypse, Ash, Ash Plume, Australia, Caldera, Civilized, Coopers, Coopers Brewery, Death, End of the World, Export Stout, Extra Stout, Famine, Four Horsemen, Four Horsemen of the Apocalypse, Ice Cap, Iceland, Iceland Volcano, Import, Infrastructure, Jet Turbines, Lawn Chair, Lungs, Magma, Massive Quantities, Mayhem, Mt. St. Helens, News, Pestilence, Pulverized Rock, Respiratory System, Stout, Street, Transition, Unhealthy, War, Yellowstone
Posted in Coopers Brewery Ltd. | No Comments »
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