Sam Adams launched a new pint glass to further enjoy their beer. This is great marketing. Convincing the beer buying public (or at least the Sam Adamsphiles) that they truely can’t enjoy or taste the full flavor unless they purchase a special glass? Genius! All the beer snobs will want to buy one post haste to show that they are dialed in. Does it really work? Unfortunately, I’m not one who really cares. The glass I use works just fine for me to determine if I like the beer or not.
Hullabaloo Marketing or Science Backed Drinkware Innovation?