THE BREWSKI REPORT Tommy Brewski: My Beer. My Life.

August 20, 2010

Taking Marketing To A Whole New Level

Sam Adams launched a new pint glass to further enjoy their beer. This is great marketing. Convincing the beer buying public (or at least the Sam Adamsphiles) that they truely can’t enjoy or taste the full flavor unless they purchase a special glass?  Genius! All the beer snobs will want to buy one post haste to show that they are dialed in. Does it really work? Unfortunately, I’m not one who really cares. The glass I use works just fine for me to determine if I like the beer or not. 

Hullabaloo Marketing or Science Backed Drinkware Innovation?

Hullabaloo Marketing or Science Backed Drinkware Innovation?

May 11, 2010

Anheuser-Busch’s Bud Lime Lager Beer Review 5.11.2010

Bud Lime on the Bar Patio

Bud Lime on the Bar Patio

The Brewski Report Reviews Anheuser-Busch’s Bud Light Lime Lager
File Date: 5.11.10

 File Name: Big Brewer Cuts Out Small Produce Middleman 
The Beer: Bud Light Lime
Type: Light Lager
Serving: Bottle
Stats: 4.2% ABV
Brewer: Anheuser-Busch, Inc.
Web Site:
Country of Origin: MO, USA
Brewer Info: Anheuser-Busch traces its origins back to the Bavarian brewery, which was established in 1852. Eberhard Anheuser acquired the Bavarian brewery in 1860 and renamed it E. Anheuser & Co. In 1864, his son-in-law, Adolphus Busch, joined the company that would later become Anheuser-Busch. While the company’s early years were demanding, Adolphus Busch proved up to the challenge. His keen vision, bold initiative, marketing savvy and passionate commitment to quality were his legacy to those who followed, and the high standards he established have been adhered to by each succeeding generation. Today, Anheuser-Busch produces the two best-selling beers in the world, Budweiser and Bud Light, and operates 12 breweries in the United States.

tbr-bud_light_lime-insertBrewer Brand Hype: American-style light lager that combines the superior drinkability of Bud Light with a splash of 100 percent natural lime flavor. Light-bodied brew with a delicate malt sweetness; clean, crisp finish, and the taste of a fresh-squeezed lime for ultimate refreshment. Perfect for summer refreshment, Bud Light Lime offers adults the citrus taste, expected from a fresh squeezed lime, without a trip to the produce aisle.
Label: Premium Light Beer With 100% Natural Lime Flavor.

The Brewski Review: Another road review.  I told the waitress to seat us (a coworker and myself) outside on the restaurant patio. It was a particularly nice day, blue skies and sunny with only a few passing clouds.  The first order of business was to review the beer list straight away.  I ordered a Gumballhead (Three Floyds Brewing Co.) but the waiter came back empty handed and said they were out.  Not too many other choices other than the large, institutional brews with the large media budgets.  So, I selected the lime flavored Bud beer.  How original I thought…..forget about putting the lime in the bottle, just add the lime flavor.  Surprisingly though, I think they actually pull it off quite well with this combination.  The lime citrus flavor was abundant.  Typical with most American Lagers, this was light, crisp and and a quick drinker. I would think the stuffy beer snobs would give this one a thumbs down when it really doesn’t deserve the bad wrap.  AB brewed this to fit a market and I think they were successful in achieving their goal. If you like lime and plan on spending a nice warm day drinking beer and relaxing, this just may be the beer for you.  Have several and it probably won’t fill you up if your eating a platefull of spicy wings, snoozing in the hammock, working in the yard or playing a game of volleyball.

Drinkability: Tasty lime flavor.
Appearance: Golden yellow. Large head dissipates quickly.
The Buds: Crisp and Refreshing for a hot, beer drinking summer day.
TBR Cap Rating: 4.25 out of 5

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