THE BREWSKI REPORT

The condensation on the bottle looks more flavorful than the contents.

The Brewski Report Reviews Coors Brewing’s Light Lager.
File Date: 8.21.10

File Name: Wife Discriminates: Makes Husband Do The Heavy Lifting.
The Beer: Coors Light
Type: Light Lager
Serving: Bottle
Stats: 4.2% ABV
Brewer: Coors Brewing Co. / MillerCoors
Web Site: www.coorslight.com
Country of Origin: CO, USA
Brewer Info: Adolph Coors Company was founded in 1873. Our principal subsidiary is Coors Brewing Company, the nation’s third-largest brewer. Throughout our history, Coors has provided consumers with high-quality malt-beverage products using the finest ingredients available. Coors Light is the the largest selling beer in the country. Coors maintains a long-standing commitment to equal opportunity in employment, promotion and purchasing. The company’s policy is to “recruit, hire, train and promote into all job levels employees and applicants for employment without regard to race, color, religion, gender, age, disability, covered-veterans status, sexual orientation or national origin.”  The Coors Golden brewery is the world’s larges on a single site. Free brewery tours are offered daily, except Sundays and holidays.

Inside this room, all of my dreams become realities, and some of my realities become dreams. - Willy Wonka (I'm sure for some that is.)

Brewer Brand Hype: Coors Light, the World’s Most Refreshing Beer, is the fourth best-selling beer in the U.S. Introduced in 1978, Coors Light has been a favorite in delivering the ultimate in cold refreshment for more than 25 years. Coors Light’s unique frost-brewing process locks in a taste as cold as the Rockies. The simple, silver-toned can caught people’s attention and the brew was nicknamed the “Silver Bullet” as sales climbed. Recent Coors Light innovations include the Cold Activated Bottle, Super Cold Draft, the Vented Wide Mouth Can with Frost Brew Liner and a Cold Activated Can.
Label: Nothing worth noting.

The Brewski Review: I was moving junk from my basement to the garage attic today in an effort to make more room in the basement for more junk.  Circular isn’t it? We’re not big consumers which is a good thing. My wife and I don’t think we have much stuff but we tend not to throw much away. While performing this mundane task several times from our air conditioned house to a garage attic that was well over 100 degrees, I thought it was high time I pull open the fridge and treat myself to a cold beverage. Juice boxes. No. Water. No. Coors Light. Okay, I’ll try one. And, might I say, what a dissapointment it was. There wasn’t much ‘beer’ flavor but if you wanted to drink a lot of beer, this choice may rank up at the top. Very watery. Very blah. I can only think that Coors Brewery has been distracted lately and their attention has been turned away from brewing beer. Take a look at the ‘Brewer Info’ above: why would a company integrate their equal opportunity employment policy into their marketing strategy? PR issues? Do they have a discrimination lawsuits on the docket or what? Hopefully this was just a poor pick of venues to eagerly promote their HR policy. My feeling is that Coors should remove the wording. I wouldn’t think this is advancing Coors Light’s marketshare. But, I could be all wrong on this one. Perhaps Coors drinkers are very litigious individuals. 

Drinkability: A guest left some at my house. It was free. Wouldn’t buy any myself.
Appearance: Pale golden color.
The Buds: Minimal taste. Watery. Session beer.
TBR Cap Rating: 2.5 caps out of 5.

Perhaps Atticus Finch is on the case.....