Posts Tagged ‘Coors’

TBR Reviews Monty Python’s Holy Grail Ale 5.22.2011

Sunday, May 22nd, 2011

No doubt a colorful story behind the name. But, it's what's in the bottle that counts.

A colorful story behind the name. But, it's what's in the bottle that counts.

The Brewski Report Reviews Monty Python’s Holy Grail Ale
File Date: 5.22.2011

File Name: An import that isn’t an import.
The Beer: Monty Python’s Holy Grail Ale
Type: English Pale Ale
Serving: Bottle
Stats: 4.7% ABV
Brewer: Black Sheep Brewery
Web Site: www.blacksheepbrewery.com
State/Country of Origin: United Kingdom (England)
Brewer Info: Our HistoryIt is almost impossible to believe that The Black Sheep Brewery is only 18 years old. In fact it was in October 1992 when our beers first made an appearance in pubs in and around the Yorkshire Dales. The delivery of those first casks of beer all those years ago began a new era for Paul Theakston, whose family has brewed in Masham for six generations. It also allowed him to put behind him the heartache left by the often acrimonious battles that culminated in the “old” family firm of T & R Theakston Ltd ending up at the time as part of Scottish & Newcastle Breweries. The events that led to the loss of independence  of the Theakston brewery had rumbled on since the early 1970s, with Scottish & Newcastle finally seizing power in 1987. Although offered a position in the big company, Paul decided that that style of life wasn’t for him. What’s more, it would have meant him leaving his beloved Masham. Determined to stay in Masham and being a long, long way from retirement (both age-wise and financially!!) it didn’t take long for Paul to conclude that small brewery life was what he wanted. The decision was made; create a new but traditional style brewery in Masham…

tbr-hg-labBrewer Brand Hype: Another fine addition to the Black Sheep flock of premium bottle ales. This ale was specially commissioned to commemorate the 30th anniversary of Monty Python in 1999. Ten years later on the 40th anniversary Holy Grail is still going strong. With more hops than a killer rabbit, it’s a full-flavoured golden ale with a distinctively fruity flavour followed by the Black Sheep signature dry finish. Dangerously fruity against a biscuity malty background. You can always taste the difference when an ale has been tempered by burning witches. In this respect Holy Grail certainly doesn’t disappoint with its clean zesty flavour and long crisp bitter finish. We brew Holy Grail with Maris Otter malt, an old and expensive variety that is renowned for the taste and the quality of the beer it produces. A mixture of old English Hop varieties including a touch of WGV hops gives Holy Grail its lovely fruity nose. 2009 was the 40th anniversary of Monty Python and the 10thanniversary of our Holy Grail. To celebrate we are currently supplying the beer in all theatres showing the hit musical “Spamalot” on the nationwide tour. Did You Know…
That Holy Grail is our most popular beer in the US and Canada? All our bottled ales are suitable for both vegetarians and vegans.
Label: Tempered over burning witches.

The Brewski Review: I was somewhat perplexed by this beer. When I rolled the bottle around to check the brewer it listed Rochester, NY. At first I thought the retail shelf stocker made a mistake by putting a domestic beer with the imported. But, upon further research, I learned that the beer was subcontracted to Highfalls Brewing Company - the same company who brings you Genesee (In 2009 Highfalls was purchased by KPS Capital which then merged Labatt USA, Dundee Brewing, Pyramid, Magic Hat, MacTarnahan’s as well as Highfalls under a new name: North American Breweries.). More than 50% of the production of Highfalls is contracted out for other brewers such as Boston Beer Company and Coors. According to 2010 records, Highfalls is the 8th largest brewer in North America (betcha didn’t know that). Why I mention all this is because I don’t really consider it an import. It has the name and address of the brewery who owns the name and recipe, but it was brewed in the states. To me, it’s false advertising. If I wanted a beer brewed in Rochester I go by a Genny Cream. I purchased an imported ale which, to me, was nothing super special. I was hoping for a great tasting beer and instead drank something that was average with a colorful story behind the name. The movie? No doubt a classic from yesteryear. The beer? Not a classic in my mind and probably because it’s linked to an old movie which many new drinkers now-a-days never even heard of or seen.

Drinkability: Nah. I’ll try something else.
Appearance: Darker golden/bordering on amber color. Max head.
The Buds: Smoother than other English Pale Ale’s I’ve tried.
TBR Cap Rating: 3.75 out of 5 caps.

'Tis just a flesh wound.'  No doubt a true, venerable classic.

'Tis just a flesh wound.' No doubt a true, venerable classic.

Coors Light Beer Review 8.21.10

Saturday, August 21st, 2010

The condensation on the bottle looks more flavorful than the contents.

The condensation on the bottle looks more flavorful than the contents.

The Brewski Report Reviews Coors Brewing’s Light Lager.
File Date: 8.21.10

File Name: Wife Discriminates: Makes Husband Do The Heavy Lifting.
The Beer: Coors Light
Type: Light Lager
Serving: Bottle
Stats: 4.2% ABV
Brewer: Coors Brewing Co. / MillerCoors
Web Site: www.coorslight.com
Country of Origin: CO, USA
Brewer Info: Adolph Coors Company was founded in 1873. Our principal subsidiary is Coors Brewing Company, the nation’s third-largest brewer. Throughout our history, Coors has provided consumers with high-quality malt-beverage products using the finest ingredients available. Coors Light is the the largest selling beer in the country. Coors maintains a long-standing commitment to equal opportunity in employment, promotion and purchasing. The company’s policy is to “recruit, hire, train and promote into all job levels employees and applicants for employment without regard to race, color, religion, gender, age, disability, covered-veterans status, sexual orientation or national origin.”  The Coors Golden brewery is the world’s larges on a single site. Free brewery tours are offered daily, except Sundays and holidays.

Inside this room, all of my dreams become realities, and some of my realities become dreams. - Willy Wonka

Inside this room, all of my dreams become realities, and some of my realities become dreams. - Willy Wonka (I'm sure for some that is.)

Brewer Brand Hype: Coors Light, the World’s Most Refreshing Beer, is the fourth best-selling beer in the U.S. Introduced in 1978, Coors Light has been a favorite in delivering the ultimate in cold refreshment for more than 25 years. Coors Light’s unique frost-brewing process locks in a taste as cold as the Rockies. The simple, silver-toned can caught people’s attention and the brew was nicknamed the “Silver Bullet” as sales climbed. Recent Coors Light innovations include the Cold Activated Bottle, Super Cold Draft, the Vented Wide Mouth Can with Frost Brew Liner and a Cold Activated Can.
Label: Nothing worth noting.

The Brewski Review: I was moving junk from my basement to the garage attic today in an effort to make more room in the basement for more junk.  Circular isn’t it? We’re not big consumers which is a good thing. My wife and I don’t think we have much stuff but we tend not to throw much away. While performing this mundane task several times from our air conditioned house to a garage attic that was well over 100 degrees, I thought it was high time I pull open the fridge and treat myself to a cold beverage. Juice boxes. No. Water. No. Coors Light. Okay, I’ll try one. And, might I say, what a dissapointment it was. There wasn’t much ‘beer’ flavor but if you wanted to drink a lot of beer, this choice may rank up at the top. Very watery. Very blah. I can only think that Coors Brewery has been distracted lately and their attention has been turned away from brewing beer. Take a look at the ‘Brewer Info’ above: why would a company integrate their equal opportunity employment policy into their marketing strategy? PR issues? Do they have a discrimination lawsuits on the docket or what? Hopefully this was just a poor pick of venues to eagerly promote their HR policy. My feeling is that Coors should remove the wording. I wouldn’t think this is advancing Coors Light’s marketshare. But, I could be all wrong on this one. Perhaps Coors drinkers are very litigious individuals. 

Drinkability: A guest left some at my house. It was free. Wouldn’t buy any myself.
Appearance: Pale golden color.
The Buds: Minimal taste. Watery. Session beer.
TBR Cap Rating: 2.5 caps out of 5.

Perhaps Atticus Finch is on the case.....

Perhaps Atticus Finch is on the case.....

Coors’ Blue Moon Belgian White Draft Beer Review 10.13.09

Tuesday, October 13th, 2009

Blue Moon Belgian White Picture courtesy of Blue Moon

Blue Moon Belgian White Draft (picture courtesy of Blue Moon).

The Brewski Report Reviews Coors’ Blue Moon Belgian White Draft Beer.
File Date: 10.13.09

File Name:  A Draft Witbier On The Company Dime.
The Beer: Belgian White
Type: Witbier
Serving: Draft
Stats: 5.4% ABV
Brewer: Blue Moon Brewery/Coor Brewing Co.
Country of Origin: Colorado, USA
Brewer Info:  We started Blue Moon and began brewing our first beers back in 1995 at the Sandlot in Denver, Colorado.  The goal was to create uniquely-flavored, highly-drinkable, handcrafted beers.  (And, of course, have a little fun along the way.)  Well, it didn’t take long to strike gold.  One of our first creations, Belgian White, made an immediate splash at the World Beer Championships 3 years in a row.  More than a decade later, word has started getting around.  But otherwise, not much has changed.  Still just a bunch of friends having making great beer.  What’s not to love about that?

Brewer Brand Hype:  Unfiltered with more depth of flavor and a unique cloudy appearance.  Best when garnished with a slice of orange to bring out the natural spices and subtle fruit flavors.  Full flavor with a smooth finish.  Light, spicy citrus flavors go great with chicken, seafood and pork.

The Brewski Review:  While on the road for the company, I decided to have a beer with dinner.  There was quite a few selections but I was intrigued by sampling another wheat beer.  So I chose Blue Moon’s Belgian White.  It was served with a slice of orange, which added an extra little taste.  I have to compare it against Hoegaarden’s Witbier which was also excellent.  This was good, but not as good.  Of course, this was also an unfiltered beer - cloudy right out of the tap. 

Drinkability:  Creamy texture.  Low bitterness.
Appearance:  Unfiltered.  Cloudy.  Straw to Pale Golden color. 
The Buds:
  Liked it.  Orange slice as a garnish added a little extra taste.
TBR Cap Rating:  4.0 out of 5.