THE BREWSKI REPORT Tommy Brewski: My Beer. My Life.

September 10, 2011

Siren Amber Ale or Devil Girl Beer 9.10.2011

Siren Amber Ale for the devil in all of us.

Siren Amber Ale for the devil in all of us.

TBR Reviews North Peak’s Siren Amber Ale (or, Devil Girl Beer)
File Date: 9.10.2011

File Name: Sirens and Devil Girls Go Head To Head.
The Beer: Siren Amber Ale
Type: American Amber/Red Ale
Serving: Bottle
Stats: 5.0% ABV
Brewer: North Peak Brewing Co.
Web Site: www.northpeakbeer.com/
State/Country of Origin: MI, USA
Brewer Info: Legends of the north woods all start with a simple story at a single point in time. Our yarn began when the entrepreneurial Carlson, Lobdell and Czaplicka families signed the deed to a deserted candy factory in downtown Traverse City, MI. Within its cavernous brick walls the North Peak Brewing Company was established in 1997, where brews and food of uncommon quality were the focus. As the days passed into years, their passion for brewing grew and led them down paths travelled by other like-minded individuals. The result of this rendezvous of North Peak Brewing Company’s Jon Carlson and Greg Lobdell, and Ron Jeffries of Jolly Pumpkin Artisan Ales was the spawning of Northern United Brewing Company in 2008. Headquartered in their secret forest hideaway on Old Mission Peninsula, these brewing elders recruited the final full-time member of their clandestine council in August 2009 — brewmaster Mike Hall (who had consulted on numerous other endeavors). Their mission was simple: take the well-respected name of North Peak and build upon it with craft beers of the finest, hand-made quality using ingredients borne of the northern Michigan landscape. This is why North Peak brews whenever possible with Michigan malted-grain, hops and water. Over the next three months, Mike and Ron collaborated on recipes that drew from their nearly 50 years of combined brewing experience. In late 2009, at their new, secluded state-of-the art brewing facility on Old Mission Peninsula, the first bottles of Siren Amber Ale, Diabolical IPA and Majestic American Wheat rolled off the bottling line.
 
tbr-siren-insertBrewer Brand Hype: Its call is intoxicating. An aroma that beckons you to pull up a stool and linger over it’s toasted malt character. Next, a deep kiss of liquid lust that will caress you tongue, thanks to an array of toasty Pale, Crystal (30 and 75) wheat, Carapils and roasted barley malts balanced by the subtle bite of Willamette and Fuggle hops. It’s a brew that will seduce your heart, mind and palette.
Label: Brewed Up North. Traverse City, Michigan, USA

The Brewski Review: Pleasantly suprised by the mild taste. Most of the amber ales that I’ve tried have been higher on the bitterness scale. This is more subdued and for me that means it more appealing to my taste buds. So, it’s well balanced between the malt and hops. Good for those that don’t care for the bitter aftertaste of some brews. On the marketing side, I have to add that I like the label: simple and eye catching with the red and white. The name stems from Greek mythology, the Sirens (Greek singular: Seiren; Greek plural: Seirenes) were three dangerous bird-women, portrayed as seductresses who lured nearby sailors with their enchanting music and voices to shipwreck on the rocky coast of their island. But, for me, the little logo represents more of a little devil girl. Perhaps the beverage should have been named Devil Girl. And, they should have hooked up with the artist COOP (at coopstuff.com) who draws some mighty awsome designs – many of which involve devil girls. If I was still in my single dude-man bachelor days, my house would be decorated in Coop designs. I’m not paid to plug his work, but if you like simple retro looking graphics about girls, cars, robots, etc., check out his Coopstuff website. 

Drinkability: Most definitely.
Appearance: Deep amber color.
The Buds: Refreshingly mild.
TBR Cap Rating: 4.0 caps out of 5.

One of Coop's Devil Girl poster designs.

One of Coop's Devil Girl poster designs.

December 18, 2010

Breckenridge’s Christmas Ale Beer Review 12.18.10

What A Great, Dark Rich Color.

What A Great, Dark Rich Color.

The Brewski Report Reviews Breckenridge’s Christmas Ale
File Date: 12.18.10

File Name: Great shelf appeal. 
The Beer: Christmas Ale
Type: Winter Warmer
Serving: Bottle
Stats: 7.4% ABV
Brewer: Breckenridge BBQ & Brew
Web Site: www.breckbrew.com
Country of Origin: CO, USA
Brewer Info: Back in the 1980s our founder, Richard Squire, had a dream – to ski all day and drink great beer every night. Since he lived in the snow-kissed Rocky Mountains, fulfilling the skiing portion of his dream was easy. But the great beer part – at a time when a “microbrew” was a rarity – that was another story. So Richard started brewing his own, more flavorful beers for himself and his thrill-seeking ski pals. His homebrewed creations were a hit, and soon Richard was spending more time brewing than skiing. So he chased after another dream – making exceptional beer for a living. In February, 1990 that dream became reality when Richard opened the original Breckenridge Brewery & Pub in the town of Breckenridge, Colorado. Richard’s ski bum days were over, and so were the days of bland beer for the folks in Colorado’s ski country.

tbr-retro-labelBrewer Brand Hype: The chill of a Colorado high-country winter calls for a beer with extra flavor and warming characteristics. Here it is. Breck Brew’s Christmas Ale. At over 7% alcohol, with a sturdy texture and rich flavors of caramel and chocolate, our holiday seasonal is the fermented equivalent of a good fire. The ultimate winter warmer.
Label: Plenty of good cheer.  Good friends ever near.

The Brewski Review: As for the beer, I wouldn’t recommend this one.  It looked good in the glass: Brown to ruby brown in  with a nice foamy, muddy colored head.  The head dissipated quickly.  The taste though, wasn’t very pleasant to me.  It had a very strong aftertaste.  I drank about 3/4 of the bottle and had to pour the rest down the drain.  I didn’t get sick, but it was not an enjoyable beverage for me to drink. I really wanted it to taste good just because I loved the retro holiday label which looked so cool. Can’t judge a book by it’s cover.

Drinkability:  Most likely not.
Appearance: Brown to ruby brown in color
The Buds: Big aftertaste. Malty and Bitter.
TBR Cap Rating: 2.75 out of 5.

August 26, 2010

Getting Back to Coors Light….

The Brewski Report Falls off the Train….
File Date: 8.26.10

I’ve been been knocking this marketing campaign around in the back of my noggin for a little while now. I can’t seem to understand the Silver Bullet Train marketing strategy by Coors. A Train? What’s so cool about that? Besides….it’s an ugly chrome monstrosity. I would have thought they could come up with something better. Maybe the Coors Light blimp? Perhaps a plane? Or, how about a party bus….’Rolling it’s way toward you!’  A party bus filled with beer girls stopping at bars from coast to coast. Plant a few cameras on board and hire a mobile camera jockey/bus driver, and it would be a rolling advertising factory – pumping out an endless supply of TV and print stock. Think about it….

The Chrome Monstrosity Headed to a Depot Near The Inner City. Image of Coors Light's Silver Bullet Train.

The Chrome Monstrosity Is Headed To The Inner City Train Depot No Where Near You. Image of Coors Light's Silver Bullet Train.

Coors Actually Spent Money to Have A Sizeable Reproduction of The 'Silver Bullet Train' Fabricated.

Coors Actually Spent Money to Have A Sizeable Reproduction of The 'Silver Bullet Train' Fabricated.

You Can Even Take A Tour Through The 'Train'. Yippee! Can you hear the comments.....'This Thing Better Have A Friggin' Tap On Board.'

You Can Even Take A Tour Through The 'Train'. Yippee! Can you hear the comments.....'This Thing Better Have A Friggin' Tap On Board.'

And...The Scaled Down Version of The Chrome Monstrosity. Some May Like This Look On Their 'Realistic Looking' Model Train Set.

And...The Scaled Down Version of The Chrome Monstrosity. Some May Like This Look On Their 'Realistic Looking' Model Train Set.

I think This Is Cooler And More Realistic Than The Chrome.

I think This Is Cooler And More Realistic Than The Chrome. That Is, If Your A Coors Light Model Railroading Fanatic.

This Is What I'm Talking About! They Have 'The Bus', Now, Just Fill It With Some Beer........

This Is What I'm Talking About! They Have 'The Bus', Now, Just Fill It With Some Beer........

.....And Some Girls (Maybe Even A Dude or Two - I wouldn't want to appear Sexist).  Presto. A Marketing Campaign The Average Male And Female Drinker Can Relate To.

.....And Some Girls (Maybe Even A Dude or Two - I Wouldn't Want To Appear Sexist). Presto. A Marketing Campaign The Average Male And Female Drinker Can Relate To.

July 24, 2010

TBR Highlights Vehicle Graphics That Scream ‘Drink Me’.

The Brewski Report Takes a Closer Look at Rolling Ads.
File Date: 7.24.10

I’m a fan of graphics – tee shirts, signs, ads, etc. I especially like auto graphics.  Vehicle wraps are creative and visually stimulating to me. A while back my brother asked me if I wanted to get into the wrap business. Mind you, this was long before it hit mainstream. I said, who’d want to put advertisements all over their car? Duh! I never even considered non-advertising graphics that could substitute for custom paint. Opportunity was knocking his knuckles on my skull and I was completely oblivious. Oh well. Here are a few rolling ads for your viewing pleasure.

Bud Lime on Sale...That is, Sail.

Bud Lime on Sale...That is, Sail.

A Streetcar Makes Me Desire Bud Lime

A Streetcar Makes Me Desire Bud Lime

They Could Have At Least Put Some Chrome Dubs On this Dry Van.

They Could Have At Least Put Some Chrome Dubs On this Dry Van.

Chick-Mobile.

Chick-Mobile.

Even If I Didn't Work For Spoetzl Brewery I'd Still Wrap My Van Like This.

Even If I Didn't Work For Spoetzl Brewery I'd Still Wrap My Van Like This.

Souther Tier Brand Graphics on an 'Eco-Friendly' Van?

Souther Tier Brand Graphics on an 'Eco-Friendly' Van?

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