THE BREWSKI REPORT Tommy Brewski: My Beer. My Life.

August 21, 2010

Coors Light Beer Review 8.21.10

The condensation on the bottle looks more flavorful than the contents.

The condensation on the bottle looks more flavorful than the contents.

The Brewski Report Reviews Coors Brewing’s Light Lager.
File Date: 8.21.10

File Name: Wife Discriminates: Makes Husband Do The Heavy Lifting.
The Beer: Coors Light
Type: Light Lager
Serving: Bottle
Stats: 4.2% ABV
Brewer: Coors Brewing Co. / MillerCoors
Web Site: www.coorslight.com
Country of Origin: CO, USA
Brewer Info: Adolph Coors Company was founded in 1873. Our principal subsidiary is Coors Brewing Company, the nation’s third-largest brewer. Throughout our history, Coors has provided consumers with high-quality malt-beverage products using the finest ingredients available. Coors Light is the the largest selling beer in the country. Coors maintains a long-standing commitment to equal opportunity in employment, promotion and purchasing. The company’s policy is to “recruit, hire, train and promote into all job levels employees and applicants for employment without regard to race, color, religion, gender, age, disability, covered-veterans status, sexual orientation or national origin.”  The Coors Golden brewery is the world’s larges on a single site. Free brewery tours are offered daily, except Sundays and holidays.

Inside this room, all of my dreams become realities, and some of my realities become dreams. - Willy Wonka

Inside this room, all of my dreams become realities, and some of my realities become dreams. - Willy Wonka (I'm sure for some that is.)

Brewer Brand Hype: Coors Light, the World’s Most Refreshing Beer, is the fourth best-selling beer in the U.S. Introduced in 1978, Coors Light has been a favorite in delivering the ultimate in cold refreshment for more than 25 years. Coors Light’s unique frost-brewing process locks in a taste as cold as the Rockies. The simple, silver-toned can caught people’s attention and the brew was nicknamed the “Silver Bullet” as sales climbed. Recent Coors Light innovations include the Cold Activated Bottle, Super Cold Draft, the Vented Wide Mouth Can with Frost Brew Liner and a Cold Activated Can.
Label: Nothing worth noting.

The Brewski Review: I was moving junk from my basement to the garage attic today in an effort to make more room in the basement for more junk.  Circular isn’t it? We’re not big consumers which is a good thing. My wife and I don’t think we have much stuff but we tend not to throw much away. While performing this mundane task several times from our air conditioned house to a garage attic that was well over 100 degrees, I thought it was high time I pull open the fridge and treat myself to a cold beverage. Juice boxes. No. Water. No. Coors Light. Okay, I’ll try one. And, might I say, what a dissapointment it was. There wasn’t much ‘beer’ flavor but if you wanted to drink a lot of beer, this choice may rank up at the top. Very watery. Very blah. I can only think that Coors Brewery has been distracted lately and their attention has been turned away from brewing beer. Take a look at the ‘Brewer Info’ above: why would a company integrate their equal opportunity employment policy into their marketing strategy? PR issues? Do they have a discrimination lawsuits on the docket or what? Hopefully this was just a poor pick of venues to eagerly promote their HR policy. My feeling is that Coors should remove the wording. I wouldn’t think this is advancing Coors Light’s marketshare. But, I could be all wrong on this one. Perhaps Coors drinkers are very litigious individuals. 

Drinkability: A guest left some at my house. It was free. Wouldn’t buy any myself.
Appearance: Pale golden color.
The Buds: Minimal taste. Watery. Session beer.
TBR Cap Rating: 2.5 caps out of 5.

Perhaps Atticus Finch is on the case.....

Perhaps Atticus Finch is on the case.....

August 9, 2010

Grupo Modelo’s Corona Light Beer Review 8.9.10

I can't help but love Corona's beach Life marketing schtick.

I can't help but love Corona's beach Life marketing schtick.

The Brewski Report Reviews Corona Light
File Date: 8.9.10

 File Name: This Suite is Sweet.
The Beer: Corona Light 
Type: Light lager
Serving: Bottle
Stats: 4.10% ABV
Brewer: Grupo Modelo S.A.B. de C.V.
Web Site: www.grupomodelo.com
Country of Origin: Mexico
Brewer Info: First brewed in Mexico by Austrian immigrants. It was first sold on draft in 1926, but was first produced in 1925. Negra Modelo comes in an unusually shaped, wide brown bottle with a trademark Gold Label. Grupo Modelo has marketshare of 56% in Mexico. Grupo Modelo has exclusive rights in Mexico for the import and distribution of beer produced by Anheuser-Busch. Until the 60’s Grupo Modelo used red poppy flowers in its advertising, where almost any image it used had poppy flowers somewhere in the image.

tbr-corona-lt-logoBrewer Brand Hype: Corona Light, with only 99 calories and 5 grams of carbohydrates, is golden light in color with a crisp and refreshing taste. Its pleasant fruit-honey malt aroma and distinctive hop flavor make it a favorite among calorie and carb-conscious consumers and those interested in a light, thirst quenching beer. Corona Light goes great with any food choice.
Label: Corona Light

The Brewski Review: I was invited to attend an MLB game tonight with some of the executives of our company. As I noted in a previous post, I’m not a huge sports fan so I’ve declined this offer in the past. The idea of getting out of work early is greatly appreciated. But, the 3 hr ride in a car and returning home at 2am only to get back up and be at work by 7am didn’t sound as appealing to me as it may have others. What makes this trip different? The President of our company decided to stay in a hotel instead of traveling back the same evening. This decision, coupled with the fact that we would be in one of the best air conditioned corporate suites stationed right behind home base on a hot 95 degree day definitely makes the idea a little more alluring than it had in the past. Load up! I’m on board! The best way to see the game is when you have an abundance of free food and drinks, comfy chairs, access to a private restroom, closed circuit TV’s and oh yeah, did I mention air conditioning on a hot 95 degree day? The game was pretty anemic except for the amenities which included free alcoholic beverages. They stocked the suite with 5 bottles of chilled wine and a fridge full of water, soda and beer. I was hoping for a real variety here but was slightly surprised that they only had three brands: Sam Adams Boston Lager, Corona Light and O’Douls. I chose the Corona Light since I’ve never had one of these before. After adulterating the beer by jamming a wedge of lime down the neck I walked outside in the searing heat and downed it as quickly as it leaked out my sweat glands. The taste was a little less that what you would expect from a light beer. It Somewhat reminded me of drinking colored water. Most definitely a session beer to be drank in ‘mass quantities’ (as Mr. Conehead would say). Maybe when I go next year they’ll have other brands available. Or, perhaps I’ll just ask the attendant for something else and have it charged to the suite. Apparently anything goes….As we were leaving, the CFO of our parent company asked anyone if they wanted to take one of the comfy leather chairs home with them. I would have been down with that had I not had to carry it 2 city blocks to our public parking spot. Then again, maybe he was joking. 

Drinkability: Nah. if offered a choice, would chose something else.
Appearance: Pale golden color.
The Buds: Crisp and cold but uneventful.
TBR Cap Rating: 2.75 out of 5 caps.

Yes. All the beach picture look alike. But that doesn't make it any less appealing.

Yes. All the beach picture look alike. But that doesn't make it any less appealing.

May 11, 2010

Anheuser-Busch’s Bud Lime Lager Beer Review 5.11.2010

Bud Lime on the Bar Patio

Bud Lime on the Bar Patio

The Brewski Report Reviews Anheuser-Busch’s Bud Light Lime Lager
File Date: 5.11.10

 File Name: Big Brewer Cuts Out Small Produce Middleman 
The Beer: Bud Light Lime
Type: Light Lager
Serving: Bottle
Stats: 4.2% ABV
Brewer: Anheuser-Busch, Inc.
Web Site: www.anheuser-busch.com
Country of Origin: MO, USA
Brewer Info: Anheuser-Busch traces its origins back to the Bavarian brewery, which was established in 1852. Eberhard Anheuser acquired the Bavarian brewery in 1860 and renamed it E. Anheuser & Co. In 1864, his son-in-law, Adolphus Busch, joined the company that would later become Anheuser-Busch. While the company’s early years were demanding, Adolphus Busch proved up to the challenge. His keen vision, bold initiative, marketing savvy and passionate commitment to quality were his legacy to those who followed, and the high standards he established have been adhered to by each succeeding generation. Today, Anheuser-Busch produces the two best-selling beers in the world, Budweiser and Bud Light, and operates 12 breweries in the United States.

tbr-bud_light_lime-insertBrewer Brand Hype: American-style light lager that combines the superior drinkability of Bud Light with a splash of 100 percent natural lime flavor. Light-bodied brew with a delicate malt sweetness; clean, crisp finish, and the taste of a fresh-squeezed lime for ultimate refreshment. Perfect for summer refreshment, Bud Light Lime offers adults the citrus taste, expected from a fresh squeezed lime, without a trip to the produce aisle.
Label: Premium Light Beer With 100% Natural Lime Flavor.

The Brewski Review: Another road review.  I told the waitress to seat us (a coworker and myself) outside on the restaurant patio. It was a particularly nice day, blue skies and sunny with only a few passing clouds.  The first order of business was to review the beer list straight away.  I ordered a Gumballhead (Three Floyds Brewing Co.) but the waiter came back empty handed and said they were out.  Not too many other choices other than the large, institutional brews with the large media budgets.  So, I selected the lime flavored Bud beer.  How original I thought…..forget about putting the lime in the bottle, just add the lime flavor.  Surprisingly though, I think they actually pull it off quite well with this combination.  The lime citrus flavor was abundant.  Typical with most American Lagers, this was light, crisp and and a quick drinker. I would think the stuffy beer snobs would give this one a thumbs down when it really doesn’t deserve the bad wrap.  AB brewed this to fit a market and I think they were successful in achieving their goal. If you like lime and plan on spending a nice warm day drinking beer and relaxing, this just may be the beer for you.  Have several and it probably won’t fill you up if your eating a platefull of spicy wings, snoozing in the hammock, working in the yard or playing a game of volleyball.

Drinkability: Tasty lime flavor.
Appearance: Golden yellow. Large head dissipates quickly.
The Buds: Crisp and Refreshing for a hot, beer drinking summer day.
TBR Cap Rating: 4.25 out of 5

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