Posts Tagged ‘Money’
Friday, September 9th, 2011
Is that a great looking beer or what?
The Brewski Report Reviews Red Rocket Ale and Road Warrior Funk.
File Date: 9.09.2011
File Name: An Unfortunate Snap Back To Reality
The Beer: Red Rocket Ale
Type: American Amber/Red Ale
Serving: Bottle
Stats: 6.8% ABV
Brewer: Bear Republic Brewing Co.
Web Site: www.bearrepublic.com
State/Country of Origin: CA, USA
Brewer Info: Bear Republic Brewing Company (Bear Republic) was founded by third and fourth generation Sonoma County residents. From the humble beginning of home brewing to the demanding process of commercial brewing, came the realization that to produce the distinctive flavors and aroma we found appealing required the founding of our own Brew Pub. Through this process owners Richard R Norgrove, and wife Sandy, Richard G Norgrove, (Brew Master) and wife Tami, developed the style and mark of Bear Republic’s award winning, hand-crafted lagers and ales. Located in historic Healdsburg, California, where hop kilns from another era are still visible, our products are brewed and aged using the traditional “art” of the masters. Bear Republic’s family business is unique, from the mother who greets you at the door, to the son who brews the ales, the father who pulls tap and the daughter-in-law who keeps the books. The Norgroves invite you inside for healthy food and drink for the enjoyment of the whole family. Our goal is to create and cultivate a Brew Pub and Restaurant that the locals can call their own and that makes visitors feel at home. We work hard at fostering a sense of loyalty and tradition from eras gone by.
Brewer Brand Hype: Red Rocket Ale is a bastardized Scottish style red ale that traces it’s origins to our homebrew roots. This full bodied and hoppy brew finishes on the palate with sweet, caramel malt flavors.
Label: Red Rocket Ale is a bastardized Scottish style red ale packed with distinctive flavors and an aggressive hop character rivaled by none. This unfiltered, bottle-conditioned, amber colored ale, breaks all style molds. Keep refrigerated, beer is perishable, real ale is alive, yeast is good, serve at 45 - 50 F.
The Brewski Review: Whoa! Heavy on the hops bitterness scale for this ale. Bear Republic wasn’t affraid to go all out here on the hops. I pulled this one out of the fridge after a weary and long return trip home from our favorite vacation spot. I’ll have to admit, the hoppy taste snapped me back to reality pretty quickly. You know how you get in that long, road warrior funk? Your bum aches, your legs get numb and you start to drift off in your head about how much you hate work and if you could only win the lottery you’d buy that vacation house that only millionaires can afford. This, punctuated by listening to a mind numbing marathon of childrens animated videos started to make me lightheaded. But, as I noted earlier, this beer is the antidote. Very hearty and warming. Great for a nice cool, damp and overcast day. Oh yeah, the vacation? Great. I only wish we could have stayed longer. The upside was a free hotel room. Cashed in all those reward points I’ve been stacking up. Cha-Ching! More money for beer.
Drinkability: Yes. Would drink again.
Appearance: Deep amber - almost brown. Min. head.
The Buds: Super hoppy brew with a high ABV content.
TBR Cap Rating: 4 out of 5 caps.
Vintage Red Rocket Racer Tin Toy Car.
Tags: 6.8% ABV, American Amber, Bear Republic Brewing, Bottle, Bum, CA, Childrens Animated Video, Collector Item, Domestic, Driving, Free, Hotel, Lottery, Money, Points, Red, Red Ale, Red Rocket, Red Rocket Ale, Red Rocket Toy, Road Warrior, Tin Car, Vacation, Vehicle, Vintage
Posted in Bear Republic Brewing Co., Toys, Vehicles | No Comments »
Sunday, September 12th, 2010
The Tasmanian Devil.
The Brewski Report Reviews J. Boag & Son’s Premium Lager
File Date: 9.12.10
File Name: Grumpy Gus Dives Deep Within
The Beer: James Boag’s Premium Lager
Type: Euro Pale Ale
Serving: Bottle
Stats: 5.0% ABV
Brewer: J. Boag & Sons Brewing
Web Site: www.boags.com.au
Country of Origin: Australia
Brewer Info: Our history begins in 1881 with the establishment of the Esk Brewery in the remote colonial settlement of Launceston. It was in this brewery that James Boag I and his son James Boag II commenced a tradition of brewing the highest quality beers - and, while they retained the Esk brewery name for some years, ‘Boag’s Brewery’ became a frequent reference. Tasmania’s cool climate and island remoteness offered an abundance of superior quality ingredients for brewing. James Boag quickly realized that these premium ingredients underpinned the brewing of incomparably better beers. After assuming the ownership of Esk brewery in 1883, James Boag and his son were able to combine their appreciation of the finest natural ingredients with the superior equipment of their new brewery to quickly establish their reputation for brewing beers that were far from ordinary. Today, we still insist on using the finest hops, barley, and pure water to produce extraordinary beers. Every bottle reflects the purity and isolation of our island, and James Boag’s commitment to the perfection of the brewer’s craft.
Brewer Brand Hype: James Boag’s Premium Lager is an internationally recognised, multi-award winning premium beer with a rich Tasmanian heritage. Acclaimed both at home and overseas, James Boag’s Premium was honoured with the 2007 Crystal Prestige Award for winning 10 consecutive gold medals at le Monde Selection in Brussels. This success is the result of combining the finest ingredients, world class brewing skills and the distinctive black and white imagery featured in our TV, cinema and print advertising inspired by our photographer Helmut Newton. James Boag’s Premium’s sophisticated style is a perfect match for the smooth, subtle and perfectly balanced characteristics of this world-class lager.
'Who is James Boag?' The Helmut Newton Marketing Campaign. Think it's good? Are You Inspired To Buy The Beer Based On this?
Label: In 1853 James Boag commenced his brewing tradition on the banks of the Esk River in Launceston, Tasmania. We use Tasmania’s finest ingredients combined with extended lagering to create a crisp, pale lager rich in flavour.
The Brewski Review: Grumpy Gus woke up on the wrong side of the bed this morning. In the middle of the night I awoke and wondered where my life was compared to where I wanted it to be. The trigger was a comment my wife made a few days ago about seeing a former female friend of mine in a grocery store parking lot. There was neither an exchange of words or glances but the tell stuck with me. This woman and her husband both have MBA’s, have great jobs that they love and, of course, the money and ’stuff’ to go along with it. They seems to have it all. As you can imagine this type of thinking is corrosive. The grass is always greener right? Some of you know what I’m talking about. My point is that everyone’s expectation of life should always be more - and I’m not strickly talking monitary rewards. How about purpose? Peace of mind? A well balanced life? An improved body, mind and spirit? You should always strive to be the best. Some days it’s difficult but I try. I hope you do to. And, to improve your taste buds, try picking up a six of this beer - James Boag’s Premium Lager. I was surprised how this beer tasted. Well, I guess I shouldn’t say surprised because I really didn’t have any preconcieved notion as to how it should taste. Maybe I should say…I was pleased with the taste of this beer. There was some nice malt taste and a little hoppy but very well balanced. Very smooth and mild.
Drinkability: Most definitely.
Appearance: Pale golden color.
The Buds: Smoooooooth.
TBR Cap Rating: 4.0out of 5 caps
Tags: 4.0 Rating, 5.0% ABV, Autralia, Balanced Life, Body, Euro Pale Ale, Female Friend, Grumpy Gus, Import, Improved Life, J. Boag & Sons, Life, MBA, Mind, Money, Monitary, Premium Lager, Purpose, Self Analyzing, Spirit, Tasmania, Thinker, Wife
Posted in Beer Girls, J Boag & Sons Brewery, Marketing 101 | No Comments »
Friday, August 20th, 2010
Sam Adams launched a new pint glass to further enjoy their beer. This is great marketing. Convincing the beer buying public (or at least the Sam Adamsphiles) that they truely can’t enjoy or taste the full flavor unless they purchase a special glass? Genius! All the beer snobs will want to buy one post haste to show that they are dialed in. Does it really work? Unfortunately, I’m not one who really cares. The glass I use works just fine for me to determine if I like the beer or not.
Hullabaloo Marketing or Science Backed Drinkware Innovation?
Tags: -Philes, Beer Buying Public, Beer Snobs, Dialed In, Drinkware, Full Flavor, Marketing, Marketing 101, Money, Pint Glass, Sam Adamsphiles, Special Glass
Posted in Marketing 101 | No Comments »
Monday, May 10th, 2010
Bud's Shock Top Belgian White
The Brewski Report Reviews Anheuser-Busch’s Shock Top Belgian White Witbier
File Date: 5.10.10
File Name: Snorting Beer Can Tingle
The Beer: Shock Top Belgian White
Type: Witbier
Serving: Draft
Stats: 5.2% ABV
Brewer: Anheuser-Busch, Inc
Web Site: www.anheuser-busch.com
Country of Origin: MO, USA
Brewer Info: Anheuser-Busch traces its origins back to the Bavarian brewery, which was established in 1852. Eberhard Anheuser acquired the Bavarian brewery in 1860 and renamed it E. Anheuser & Co. In 1864, his son-in-law, Adolphus Busch, joined the company that would later become Anheuser-Busch. While the company’s early years were demanding, Adolphus Busch proved up to the challenge. His keen vision, bold initiative, marketing savvy and passionate commitment to quality were his legacy to those who followed, and the high standards he established have been adhered to by each succeeding generation. Today, Anheuser-Busch produces the two best-selling beers in the world, Budweiser and Bud Light, and operates 12 breweries in the United States.
Brewer Brand Hype: Introduced originally as seasonal beer Spring Heat Spiced Wheat in 2006, year-round as Shock Top in 2007. As an unfiltered Belgian-style wheat ale, this beer is naturally cloudy with a light golden color. Brewed with orange, lemon and lime peels and coriander. Shock Top Belgian White pairs well with fresh salads, chicken dishes and Asian cuisine. The beer is best enjoyed in a tall, wide-mouthed glass. To serve the brew perfectly, follow these pouring guidelines. Pour the brew down the side of the glass until about one-half inch of brew is left in the bottle. Lay the bottle on its side and roll it gently back and forth, mixing the remaining yeast that has settled at the bottom. Pour the rest of the brew, producing a nice, thick collar of foam.
Label: Reviewed this one as a draft. (Kind of hard to roll the bottle on it’s side when it comes from the keg. It makes me wonder if I’m getting the full taste from the tap.)
The Brewski Review: In typical witbier form, this Belgian style wheat ale is cloudy in color. I didn’t detect much of a citrus taste or aroma. With it’s crisp flavor and minimal aftertaste it would make for a decent summertime beverage. Nothing too special or noteable to make it my witbier of choice. My initial thought is to skip to another witbier before sampling this brew again. Although, I may be willing to give a bottle a try sometime to see if I’m tasting the full yeasty flavor. If I do try the bottle version, I’ll make it a point NOT to drink it while I dine with fellow coworker - ‘Two Buck Chuck’ - out on the road as I did when I drank the draft version. If I do, I’ll risk snorting most of the beer out my nose. Who can’t laught at a coagulation of ruthless and sarcastic comments about your place of work and those you work with? I most certainly can’t. And the company I work for definitely has no shortage of material to comment about. Does yours? Probably not. I’ve been with a few large, well known companies and they’re all about the same. Maybe one day I’ll find an organization where I actually enjoy going to work each morning and doing what I’m paid to do. I envy those individuals who knew what they wanted to do right out of high school, earned their degree and are now doing it. Probably making great money at it as well. Me? I need a career change. Only problem is, I can’t afford to start at the bottom. That’s what the lottery is for right?
Drinkability: Drinkable. If I drink it again, it’ll be in the bottle.
Appearance: Cloudy, Pale golden yellow.
The Buds: Decent for an industrial brew.
TBR Cap Rating: 3.5 out of 5.
Tags: 5.2% ABV, Anheuser-Busch, Belgian White, Bottom, Bud, Career, Coriander, Degree, Domestic, Draft, Enjoy Work, Envy, High School, Instructions, Large Companies, Lemon, Lime, Lottery, MO, Money, Orange, Sarcastic Comments, Shock Top, Start Over, Summer, Summertime, Two Buck Chuck, Work
Posted in Anheuser-Busch | No Comments »
Sunday, February 14th, 2010
There Was So Much Head On This Beer I had To Stop Pouring.
The Brewski Report Reviews Dundee’s Festive Ale Seasonal Beer and Quantity Drinking.
File Date: 2.14.2010
File Name: How Less Beer Can Be Good For You.
The Beer: Festive Ale
Type: Winter Warmer
Serving: Bottle
Stats: 6.2% ABV
Brewer: Dundee Brewing Co. / Highfalls Brewing Co. Website: http://www.dundeebeer.com/ Country of Origin: NY, USA
Brewer Info: The Dundee family of Ales & Lagers was created to be one of the great names in craft brewing. Each member is special and unique. And you’ll love them all equally. Just like your mom loves all of the kids
in the family. Ok, who are we kidding here? We know mom had her favorite. But that doesn’t mean that she didn’t love you….when the lawn needed mowing or the garbage needed to go out. The point is that in a family, there are times when every member has his moment. In the Dundee family of Ales & Lagers, every member is the perfect choice - depending on your mood, your mindset, or your meal. Just be yourself and choose.
Brewer Brand Hype: The company’s hype of this beverage is nonexistent at the time of this posting. Their web site is up to date and did not include any reference to this seasonal beer.
Label: Dundee Festive Ale. Ahhhh, the holiday season. The peace. The tranquility. The crowds at the mall. The mandatory office parties. The in-laws. Arrgh, the holiday season. With a mild nutmeg, allspice, cinnamon, and orange peel spice character, Dundee Festive Ale is the perfect answer for the season. Be festive.
The Brewski Review: My life today is in such contrast to my life 10 years ago. One may counter that life isn’t stagnant and therefore change is eminent. This is true. But, rather, I’m speaking abou the quality of life. BMaK - before marriage and kids - there were some luxuries I took for granted: time, money, sleep and beer. Now that I’m a husband and father, I seem to have less of all these and more of others like love. But that’s not to say that having less is all bad. Let’s review: Less time - bad. Less money - bad. Less sleep - bad. Less beer - not so bad. So, let me explain why less beer can be good. When I was single I took extreme liberties with alcohol. Yes. I’m being modest. I met my wife at a local festival while ’slightly’ toasted. Even the paper money in my pocket was wadded up into balls (Yeah, the drunks know what I’m talking about …. they all know that even operating the technicalities of a wallet can be difficult at times.). With the reduction in my consumption I can concentrate on the taste and quality of the beer - something I didn’t do when I was pounding plastic pitchers of whatever the next guy brought back to the table. I don’t review too many beers because I don’t have much time (see note above). That said, I like my life now. I may have given up a few things but I received a whole lot more in return. Spending time with the wife and kids: Priceless. Having a pocket full of cash, the time to get plastered and sleep it off: nah. Been there. Done that.
Drinkability: Good. Would drink again. Hopefully Dundee’s other brands are as tasty.
Appearance: Medium to dark amber. Excellent pour head.
The Buds: Reminds me of the Pumpkin Ales I’ve come to like.
TBR Cap Rating: 4.0 TBR Cap rating out of 5.
Tags: Alcohol Consumption, Beer, Domestic, Dundee Brewing, Father, Festival, Festive Ale, Highfalls Brewing, Husband, Kids, Life Changes, Luxuries, Marriage, Money, Single Life, Sleep, Time, Winter Warmer
Posted in Dundee Brewing Co. | No Comments »
Anheuser-Busch’s Shock Top Belgian Witbier 5.10.2010
Monday, May 10th, 2010Bud's Shock Top Belgian White
The Brewski Report Reviews Anheuser-Busch’s Shock Top Belgian White Witbier
File Date: 5.10.10
File Name: Snorting Beer Can Tingle
The Beer: Shock Top Belgian White
Type: Witbier
Serving: Draft
Stats: 5.2% ABV
Brewer: Anheuser-Busch, Inc
Web Site: www.anheuser-busch.com
Country of Origin: MO, USA
Brewer Info: Anheuser-Busch traces its origins back to the Bavarian brewery, which was established in 1852. Eberhard Anheuser acquired the Bavarian brewery in 1860 and renamed it E. Anheuser & Co. In 1864, his son-in-law, Adolphus Busch, joined the company that would later become Anheuser-Busch. While the company’s early years were demanding, Adolphus Busch proved up to the challenge. His keen vision, bold initiative, marketing savvy and passionate commitment to quality were his legacy to those who followed, and the high standards he established have been adhered to by each succeeding generation. Today, Anheuser-Busch produces the two best-selling beers in the world, Budweiser and Bud Light, and operates 12 breweries in the United States.
Label: Reviewed this one as a draft. (Kind of hard to roll the bottle on it’s side when it comes from the keg. It makes me wonder if I’m getting the full taste from the tap.)
The Brewski Review: In typical witbier form, this Belgian style wheat ale is cloudy in color. I didn’t detect much of a citrus taste or aroma. With it’s crisp flavor and minimal aftertaste it would make for a decent summertime beverage. Nothing too special or noteable to make it my witbier of choice. My initial thought is to skip to another witbier before sampling this brew again. Although, I may be willing to give a bottle a try sometime to see if I’m tasting the full yeasty flavor. If I do try the bottle version, I’ll make it a point NOT to drink it while I dine with fellow coworker - ‘Two Buck Chuck’ - out on the road as I did when I drank the draft version. If I do, I’ll risk snorting most of the beer out my nose. Who can’t laught at a coagulation of ruthless and sarcastic comments about your place of work and those you work with? I most certainly can’t. And the company I work for definitely has no shortage of material to comment about. Does yours? Probably not. I’ve been with a few large, well known companies and they’re all about the same. Maybe one day I’ll find an organization where I actually enjoy going to work each morning and doing what I’m paid to do. I envy those individuals who knew what they wanted to do right out of high school, earned their degree and are now doing it. Probably making great money at it as well. Me? I need a career change. Only problem is, I can’t afford to start at the bottom. That’s what the lottery is for right?
Drinkability: Drinkable. If I drink it again, it’ll be in the bottle.
Appearance: Cloudy, Pale golden yellow.
The Buds: Decent for an industrial brew.
TBR Cap Rating: 3.5 out of 5.
Tags: 5.2% ABV, Anheuser-Busch, Belgian White, Bottom, Bud, Career, Coriander, Degree, Domestic, Draft, Enjoy Work, Envy, High School, Instructions, Large Companies, Lemon, Lime, Lottery, MO, Money, Orange, Sarcastic Comments, Shock Top, Start Over, Summer, Summertime, Two Buck Chuck, Work
Posted in Anheuser-Busch | No Comments »