THE BREWSKI REPORT Tommy Brewski: My Beer. My Life.

April 8, 2011

Brau Union’s Gosser Pale Lager Review 4.8.2011

Brau Union's Gosser Euro Pale Lager

Brau Union's Gosser Euro Pale Lager

The Brewski Report Reviews Gosser Pale Lager
File Date: 4.8.2011

File Name: Another high ranker by type.
The Beer: Gosser
Type: Euro Pale Lager
Serving: Bottle
Stats: 5.2% ABV
Brewer: Brauerei Goss (Brau Union)
Web Site: www.goesser.com
State/Country of Origin: Austria
Brewer Info: Around the year 1000, Countess Adula donated a convent on a piece of farmland on both banks on the, in which – according to ancient tradition – the nuns brewed beer. In 1459 a Pierbrewer by the name of Lenhartt Newmaister appears in a document. The Göss convent was the cultural and economic centre of the area until its abolition in 1782. In 1860 the tradition of brewing beer in the buildings of the convent was revived when beer brewer and entrepreneur Max Kober purchased parts of the convent and reactivated the convents brewery. This is a significant year for Gösser and it still appears in the label today. With the founding of a public limited company in 1893 Max Kober laid the foundation for the development of one Austrias most important breweries. With the developement of the pasteurising process and the use of crown corks in the 1920’s, Gösser also began its conquest of markets outside Austria. While the two world wars meant a fall in production and setbacks for Gösser Brewery the reconstruction of the brewery was a clear sign of the power of Gösser. During the gala dinner for the signing of the Austrian treaty in 1955 Gösser Spezial was served. Reinforced by this impressive symbol, Gössers journey of success has continued until today. The Göss Brewery, the birthplace of Austria’s best beer, is today one of the most modern breweries in the country.

tbr-gosser2Brewer Brand Hype: Gösser. Good. Better. Gösser. Austria’s finest beer. Purest water from our own carefully protected Alpine springs, the finest ingredients and a beer brewing culture refined over many centuries have made Gösser the best beer in Austria. With every sip of Gösser you are enjoying the finest quality, the purest that nature can offer plus a superb and living beer tradition – altogether a unique taste experience!
Label: Austria’s Finest Beer

The Brewski Review: Good beer. That’s about sums it up. For a Euro pale lager it had minimal hop bitterness and was refreshingly mild tasting. It tasted more like an American Adjunct lager but with richer flavor. This would rank as one of my favorite Euro Pale Lagers to date. Nevertheless, I’ll press on to try others to see if this one holds the torch in the end. Caps off, bottoms up!

Drinkability: Would definitely drink again.
Appearance: Minimal head. Light golden color.
The Buds: Minimal hop bitterness. Smooth.
TBR Cap Rating: 4.25 Caps out of 5.

Gosser Print Ad

Gosser Print Ad

Quite a few fanatics follow the Gosser BMW car that races in a European circuit.

Quite a few fanatics follow the Gosser BMW car that races in a European circuit.

July 30, 2010

Bell’s Brewery Oberon Ale Beer Review 7.30.10

Bell's Brewery Oberon Ale

Bell's Brewery Oberon Ale

The Brewski Report Reviews Bell’s Oberon Ale.
File Date: 7.30.10

 File Name: Scent Of Sunny On Sale Now!
The Beer: Oberon Ale
Type: American Pale Wheat Ale
Serving: Draft
Stats: 5.8% ABV
Brewer: Bell’s Brewery Inc.
Web Site: www.bellsbeer.com
Country of Origin: MI, USA
Brewer Info: Bell’s Brewery, Inc. formerly Kalamazoo Brewing Company, founded by Larry Bell as a home-brewing supply shop in 1983, sold its first beer in 1985. Originally brewing in a 15-gallon soup kettle, the company has grown remarkably. Bell’s Brewery has grown from a tiny operation renting part of a former plumbing supply warehouse to a bustling, regional craft brewery. Although the “microbrewery” revolution began on the West Coast in the 1970s, the Midwest saw this brewing development much later. Bell’s Brewery stands as the oldest craft-brewer east of Boulder, Colorado. Originally self-distributed, Larry and crew brewed, bottled and delivered all of the beer to market for the company’s first four years. By 1989, Bell’s was shipping over 500 barrels annually and assigned its first wholesaler to further establish itself across the State of Michigan. After struggling several years to produce and sell robust, full-bodied ales against a tide of a mass-market domestic beer, Bell’s began to see the demand for craft beer grow dramatically. Bell’s soon ventured outside Michigan, continuing its solid growth and developing a reputation across the Midwest for the unique style and flavor of its Bell’s brands.

tbr-oberon-sm-labelBrewer Brand Hype: An American wheat ale brewed with Saaz hops. Spicy and fruity, Oberon is the color and scent of a sunny afternoon.
Label: A short draft beer served at the bar. No labels.

The Brewski Review: I don’t really have much to say about Oberon Ale and it appears the brewer doesn’t either. Take a look at the Brewer Brand Hype noted above. ‘color and scent of a sunny afternoon’? Who wrote this uniquely undescriptive marketing tagline? Bell’s Brewery must have bartered some of their product with a local ad firm because they most certainly couldn’t have paid for this touchy, feely assembly of words. If this verbiage is printed somewhere on the label and I was fortunate enough to read it before purchasing, the limited sensitivity of my manliness would have prevented me from purchasing this beverage. The bottle would have slipped through my hand and exploded on the store floor while I stood, slackjawed and immobile at the mere thought of something so unnaturally beer-like. Who is the intended market for this brand: nuns and sweet old grandmothers between the ages of 60 and 80? Seriously, was there any vision here into gaining market share with this brand advertising? I’m just really at a loss on this. What does a sunny afternoon smell like? To me, the scent of a sunny afternoon smells like fresh cut grass in the spring, thick, muggy and humid air in the summer, a burning pile of leaves in the fall and crisp, burning notrils on a subzero and sunny winter day. What does the scent of a sunny day smell like to you? Most likely not like this beer. Oberon to drink was decent and drinkable but I guess I expected more than Bell’s was capable of delivering. Ultimately, I wouldn’t consider Oberon Ale a quintessential summertime beer if that’s what the ‘scent of a sunny afternoon’ is supposed to convey.

Drinkability: Sure. Maybe.
Appearance: Clear and medium to dark golden color.
The Buds: Good. But I expected more.
TBR Cap Rating: 3.5 out of 5.

Why couldn't the caption be 'Beer for the Blue Skies and Warm Days of Summer'? This picture is pretty darn inviting.

Why couldn't the caption be 'Beer for the Blue Skies and Warm Days of Summer'? This picture is pretty darn inviting.

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