THE BREWSKI REPORT

February 11, 2012

Chang Beer Review 2.11.2012

Thailand's Chang Beer

Thailand's Chang Beer

The Brewski Report Files One for Chang Beer
File Date: 2.11.12

The Beer: Chang Beer
Type: American Adjunct Lager
Serving: Bottle
Stats: 6.4% ABV
Brewer: Cosmos Brewing Co. Ltd
Web Site: www.changbeer.com/
State/Country of Origin: Thailand
Brewer Info: Chang translates as elephant, an animal renowned for its superior strength and mental capacity. Elephants played a major role in Thailand’s history, taking warriors into battle against invaders as well as being used in royal or religious ceremonies. In particular a white elephant was a venerable creature worthy of use by royalty and all those of noble birth. The two white elephants on the Chang beer logo symbolise happiness, harmony and prosperity and the name Chang itself means elephant in Thai. Chang beer is a combination of Thailand’s plentiful resources creating an authentic Thai beer with international quality and a clear uniqueness. Great care and attention was given to creating the right blend of ingredients that would complement an array of spicy foods. Quick to become one of the leading South-East Asian brands, Chang uses deep well-water to achieve its perfect composition. The deep well water used to brew Chang beer is so pure it is bottled and sold in Thailand as mineral water.

tbr-chang-insertBrewer Brand Hype: Revive exotic passions and rediscover Thai True Balance in your life with Chang Thai Beer. Our genuinely imported, premium Thai beer is synonymous with Thai culture and pride. Chang beer has a sparkling gold appearance and a smooth, crisp taste and is made from the finest quality malt, hops and deep well-water.
Label: Premium Quality.

The Brewski Review: There was a nice balance to Chang. Not too hoppy or malty. It was cold and crisp at the pour and didn’t produce much head. What head did form dissipated rather quickly. I was taken aback at first because the beverage was not clear as I expected but somewhat cloudy in appearance. Nonetheless, it rolled back off my tongue pretty easily. The flavor was sort of shy of tasty - i.e. there wasn’t much. It wasn’t bad, just a little on the bland side. I could see this going down really quickly on a hot summer day. I happened to have been eating sushi when I drank this and the combination was a nice match.

Drinkability: Perhaps.
Appearance: A cloudy light golden color.
The Buds: Cold, crisp and a little bland.
TBR Cap Rating: 3.5 Caps out of 5.

Rather modest attire for 'beer girls' marketing the brand.

Rather modest attire for 'beer girls' marketing the brand.

June 12, 2011

Singha Premium Lager Beer Review 6.12.2011

Singha Premium Lager with the Lion.

Singha Premium Lager with the Lion.

The Brewski Report Reviews Singha Premium Lager Beer
File Date: 6.12.2011

File Name: Triassic Park-ish weather may be here to stay.
The Beer: Singha Lager Beer
Type: Euro Pale Lager
Serving: Bottle
Stats: 5.0% ABV
Brewer: Boon Rawd Brewery Ltd. (Singha Corp. Ltd.)
Web Site: www.singhabeer.com (site takes a while to load)
State/Country of Origin: Bangkok, Thailand
Brewer Info:   Phraya BhiromBhakdi was an aristocrat with an acute business vision. He was already successful in the ferry business, transporting passengers across the Chao Praya River. But, in the 1920s, bridges were being built around the capital, as private cars and public transportation were fast becoming the norm for commuters between Bangkok and Thonburi. Phraya BhiromBhakdi then thought to look for a new business venture. As Thai people were increasingly enjoying imported beers at the time, he found that beers were also being produced in a few Asian countries with similar climate to Thailand. Having received a report that water in parts of Bangkok was perfect for beer brewing, he visited many leading breweries in Europe to learn about the production process. Soon after, the request to brew the first Thai beer was granted; machineries imported;the new and exciting venture soon became the talk-of-the-town. Thus, began the story of the first beer to be brewed in Thailand, which began in 1933, when the founder was 60 years old. With Boonrawd Brewery being the first Thai brewery, the process leading up to the building of the brewery created much interest in Thailand at the time. Many visits to the brewery were made by members of the Royal Family, politicians, and foreign envoys, as well as other important individuals to see the new in-thing at the time. With Singha Corporation’s continual expansions, processes and technologies continually updated, Singha’s breweries are one of the most technological advanced in teh world. Please enjoy the photos from history to the present for which we will update periodically.

tbr-singha-logo1Brewer Brand Hype: The golden liquid is produced using the finest quality barley, malt and hops, imported from around the world, together with the pure artisan water, with a special balance that is unique only to our areas, distinguishing the taste from other beers. Distinghished brewmasters from Thailand and Germany ensure the quality of the product and the balance in taste.
Label: The Original Thai Beer Since 1933.

The Brewski Review: Not sure how to judge the taste of the ‘Artisan Water’ but overall a pleasant tasting beer. Not a favorite but definitely a drink-worthy brewski. Overall taste was mild with a slight hoppy flavor. I’ve had other euro pale lagers that satisfied my taste buds better, but this would work on one of these hot summer days. It’s been surprisingly hot this year so far and it doesn’t appear to be letting up. Are we working our way back to the weather similar to that during the Triassic period (206 to 250 million years ago)? The Earth proceeds through different cycles and the temperature will change accordingly. The Triassic period was definitely warmer and had a bonus - had cool dinosaurs roaming around. That’s one time period I’ll be visiting once someone invents a time machine.  I’ll just have to make a quick visit to the future to pick up a Ray-Gun at 7-11 before packing my bags.

Drinkability: Not if given a choice.
Appearance: Pale golden color with max head
The Buds: Slight hoppy taste.
TBR Cap Rating: 3.5 out of 5.

A more exotic and upscale print ad with the Singha Lion Girl (that's beer girl in America).

A more exotic and upscale print ad with the Singha Lion Girl (that's beer girl in America).

Gotta hand it to Singha - they love the beer girls. Like me, I think they do wonders to enhance the brand.

Gotta hand it to Singha - they love the beer girls. Like me, I think they do wonders to enhance the brand.

Another Singha beer girl. This one is wearing a sash so we may be looking at Ms. Singha. Looks more European than Asian though.

Another Singha beer girl. This one is wearing a sash so we may be looking at Ms. Singha. Looks more European than Asian though.

Powered by WordPress