The Brewski Report Files One for Chang Beer
File Date: 2.11.12
The Beer: Chang Beer
Type: American Adjunct Lager
Stats: 6.4% ABV
Brewer: Cosmos Brewing Co. Ltd
Web Site: www.changbeer.com/
State/Country of Origin: Thailand
Brewer Info: Chang translates as elephant, an animal renowned for its superior strength and mental capacity. Elephants played a major role in Thailand’s history, taking warriors into battle against invaders as well as being used in royal or religious ceremonies. In particular a white elephant was a venerable creature worthy of use by royalty and all those of noble birth. The two white elephants on the Chang beer logo symbolise happiness, harmony and prosperity and the name Chang itself means elephant in Thai. Chang beer is a combination of Thailand’s plentiful resources creating an authentic Thai beer with international quality and a clear uniqueness. Great care and attention was given to creating the right blend of ingredients that would complement an array of spicy foods. Quick to become one of the leading South-East Asian brands, Chang uses deep well-water to achieve its perfect composition. The deep well water used to brew Chang beer is so pure it is bottled and sold in Thailand as mineral water.
Brewer Brand Hype: Revive exotic passions and rediscover Thai True Balance in your life with Chang Thai Beer. Our genuinely imported, premium Thai beer is synonymous with Thai culture and pride. Chang beer has a sparkling gold appearance and a smooth, crisp taste and is made from the finest quality malt, hops and deep well-water.
Label: Premium Quality.
The Brewski Review: There was a nice balance to Chang. Not too hoppy or malty. It was cold and crisp at the pour and didn’t produce much head. What head did form dissipated rather quickly. I was taken aback at first because the beverage was not clear as I expected but somewhat cloudy in appearance. Nonetheless, it rolled back off my tongue pretty easily. The flavor was sort of shy of tasty – i.e. there wasn’t much. It wasn’t bad, just a little on the bland side. I could see this going down really quickly on a hot summer day. I happened to have been eating sushi when I drank this and the combination was a nice match.
Appearance: A cloudy light golden color.
The Buds: Cold, crisp and a little bland.
TBR Cap Rating: 3.5 Caps out of 5.