The Brewski Report Reviews Michelob’s Amber Bock
File Date: 7.28.2010
File Name: Designated Driver Sleeps In His Own Bed.
The Beer: Amber Bock
Stats: 5.2% ABV
Web Site: www.anheuser-busch.com
Country of Origin: MO, USA
Brewer Info: Anheuser-Busch traces its origins back to the Bavarian brewery, which was established in 1852. Eberhard Anheuser acquired the Bavarian brewery in 1860 and renamed it E. Anheuser & Co. In 1864, his son-in-law, Adolphus Busch, joined the company that would later become Anheuser-Busch. While the company’s early years were demanding, Adolphus Busch proved up to the challenge. His keen vision, bold initiative, marketing savvy and passionate commitment to quality were his legacy to those who followed, and the high standards he established have been adhered to by each succeeding generation. Today, Anheuser-Busch produces the two best-selling beers in the world, Budweiser and Bud Light, and operates 12 breweries in the United States.
Brewer Brand Hype: Michelob AmberBock is an American-style bock beer with a rich, malty and smooth taste that is hearty and full-bodied, yet finishes cleanly. Anheuser-Busch introduced this premium-plus beer nationally in 1995. Best served with grilled, barbecued and German-style food. This dark mahogany lager has a rich nutty aroma. With a gentle hint of caramel malt sweetness, this American-style bock has a deep malty body that pours a tall head. Brewed using 100 percent malt-including dark-roasted black and caramel malts and all-imported hops
Label: Draft beer – no label.
The Brewski Review: I stopped into a small bar to have some dinner after work. It reminded me of my college drinking days: a bunch of regulars sitting up at the bar. I did spend time drinking at the local college bars, but I also liked to visit small bars where the misfits hung out: bikers, college kids, townies, old folks, music afficianados, etc. You had it all. The bands were great and the beer was cheap (rest assured we didn’t drink anything like Michelob – that was an old man’s beer.). Buy it by the bucket or pitcher. Pour it into plastic cups. Don’t touch anything in the restroom. If you were lucky you weren’t the nightly designated driver so you could whoop it up. It was always a challenge though not to be the driver. Usually we all met at someone’s house. After we had one or two we’d go outside to the cars. Everyone would walk to someone else’s car and then we’d argue. I probably had more than my fair share of driving assignments but that was alright. If you didn’t drive there was always a risk of not having a ride home. The driver may hook up or decide he’s had enough and just leave. So, when I did drive, I may not have been able to drink as much as I wanted. But, at least I knew where I’d be sleeping that night.
Drinkability: Sure. Would drink it again.
Appearance: Dark amber in color. Minimal head.
The Buds: Mild and malty tasting.
TBR Cap Rating: 4.0 caps out of 5.