THE BREWSKI REPORT Tommy Brewski: My Beer. My Life.

January 10, 2015

Schofferhofer Grapefruit Hefeweizen 1.10.2015

Pink Grapefruit Lovers Rejoice!

Pink Grapefruit Lovers Rejoice!

TBR Reports on Schofferhofer Grapefruit Hefeweizen Mix
File Date: 1.10.15

File Name: Life Goes On Brick By Brick
The Beer: Schofferhofer Grapefruit Hefeweizen
Type: Hefeweizen Mix
Serving: Bottle
Stats: 2.5% ABV
Brewer: Radeberger Gruppe KG
Web Site: www.radeberger-gruppe.com/en/home
State/Country of Origin: Germany
Brewer Info: The Radeberger Gruppe is a market leader in the German beer market. The group is part of the Dr. August Oetker KG family business in Bielefeld and a strategic business arm of the Oetker-Gruppe. The Radeberger Gruppe sees itself as a keeper of the German beer culture. With a clear commitment to regional heritage and to the values and traditions of its brands, the brewery group fosters the diversity of German beers and beverages and actively develops the German beer and beverage market with its innovative business model. The Radeberger Gruppe operates in many regions across Germany with 14 brewery locations as well as a mineral-water spring in Selters an der Lahn and its innovative brand Bionade in Ostheim vor der Rhön. With its unique brand portfolio, the Radeberger Gruppe clearly reflects this regional positioning: whether it’s crisp Radeberger Pilsner from Saxony, Frisian Jever from Friesland, Sion Kölsch from Cologne, Schlösser Alt from Düsseldorf, Berliner Kindl from the capital Berlin, Hessian Binding Römer Pils from Frankfurt, Tucher from Franconia, or Altenmünster Brauer Bier from Bavaria – this is German beer culture. This is the German beer market.


Schoff-TBR-2.2Brewer Brand Hype:
Schöfferhofer – sparklingly smooth! Schöfferhofer Weizen was the first wheat beer in Germany to be brewed outside Bavaria. For many years, it has proved to be one of the most successful German wheat beer brands, which include numerous award-winning and innovative variations in flavour. The most striking feature of Schöfferhofer Weizen is its fruity character with a slight citrus note. This, combined with a pleasant hint of clove, makes Schöfferhofer an enjoyable, sparklingly smooth beverage. Compared with the more filling wheat beers from the Bavarian region, Schöfferhofer is characterised by its ‘sleek’, elegant character and its resultant palatability. Schöfferhofer is known as “the champagne among wheat beers”.

Label: Schofferhofer Grapefruit is the unique combination of sparkling smooth
Schofferhofer Hefeweizen with grapefruit flavoring.A refreshing well-rounded taste with
tangy character and hints of sweetness is pleasing to the palate. Tastes best ice-cold and
right from the bottle. 50% of Schofferhofer unfiltered Hefeweizen blended with 50% grapefruit
drink. The natural ingredients may form a sediment at the bottom of the bottle.

The Brewski Review: This is one fantastic beer if your like grapefruit. The aroma and taste is to die for. The appearance is most definitely cloudy with a pale golden color. The head was minimal on the pour. It is a sweet beer so hop enthusiasts will want to beg off this one. I can imagine that the best time to drink one of these is probably not when it’s 3 degrees outside with a wind chill of 20 below. I purchased it on a nice warm spring day with every intent on cracking open the cap while chilling in my yet-to-be-built patio. Never happened. Life got in the way as it always does. Kids are getting older, I’m still working way too many hours for my personal preference (Positive 2015 will be the year I switch companies) and my project list is as long as it has ever been. I did knock off a couple big projects the last two months – installed a power vent water heater and tore down the chimney to the roof that serviced the old unit. With these project done, I can turn my attention to the interior of the house: tear down the chimney to the foundation and finish the master bedroom (the chimney brick was plastered over and was part of the wall in the room – thus, in order to finish the bedroom walls the chimney needed to go). I do plan on finishing the house sometime before doomsday – whenever that will be. This will make my wife and kids very happy.

Drinkability: Most definitely.
Appearance: Cloudy golden color.
The Buds: Excellent grapefruit flavor and aroma.
TBR Cap Rating: 4.75 caps out of 5.

The huge advertising conglomerates tell us that the chicks dig Grapefruit beer.

The huge advertising conglomerates tell us that the chicks dig grapefruit beer.

December 30, 2009

Greene King’s Old Speckled Hen English Pale Ale Beer Review 12.30.09

The Beer Named After a Car  - Moreland's Old Speckled Hen.

The Beer Named After a Car - Moreland's Old Speckled Hen.

The Brewski Report Reviews Greene King’s Old Speckled Hen and the President’s Popularity Slide.
File Date: 12.30.09

File Name:  A New Paint Job Doesn’t Make Something New Again.
The Beer: Old Speckled Hen
Type: English Pale Ale
Serving: Clear Bottle
Stats: 5.2% ABV
Brewer:  Greene King / Moreland Brewery
Country of Origin: UK (England)
Brewer Info: Morland was a brewery in Abingdon in the English county of Oxfordshire (formerly Berkshire). They first brewed in West Ilsley in 1711. It was purchased and closed by Greene King in 2000; and production of the Morland beers was moved to their brewery in Bury St. Edmunds in Suffolk.

Greene King has operated pubs and brewing for over 200 years. Combining successful traditional ale brands with modern forward thinking, Greene King has grown steadily from its base in Bury St Edmunds, Suffolk to become a leading pub retailer and brewer.  Greene King brews all of its beers in Bury St Edmunds, where ale has been a feature of life since at least as far back as 1086. But we’ve taken the traditional art of brewing to new heights, producing what is arguably the finest range of cask ales in the country. Our beers are as much at home in city centre nightspots as they are in the cosy lounge of the village pub; we’ve taken the traditional craft of brewing and turned it into an art form. No other UK brewer is as committed to cask ale.

greene-king-tavern-plaque1Brewer Brand Hype: “Old Speckled Hen” was first brewed to celebrate the 50th anniversary of the MG car factory in Abingdon, Oxfordshire. Named after an old MG car which was used as the factory run around, they would park the old MG Featherweight Fabric Saloon outside the paint shop where it would normally get spattered in paint and so it became known as the ‘Owld Speckl’d Un’. This turned into “Old Speckled Hen” when the beer was unveiled. Since then the finely balanced beer with a distinctive rich malty taste and fruity aroma has attracted many fans, including the fox, who is always on the hunt for his Hen.

The Run-Around Car That Spawned the Name....

The Run-Around Car That Spawned the Name....

Label:  Named after an unusual speckled vintage MG car, Old Speckled Hen is a Pale Ale which owes it’s distinctive character and dry taste to a unique strain of yeast first used in 1896.  The complex flavour reflects skills developed across more than 280 years of independent brewing history.

 

The Brewski Review:  Here is an interesting, yet unqualified factoid I heard the other day: President Obama’s popularity has been declining due to FOX News’ use of attractive women commentators.  I found this comment to be rather interesting.  Now, I’m not sure if the gentleman who made the statement actually believed  what he said or if he was searching for any ammunition he could fire in a conversation he was quickly loosing regarding the correlation of the rise of FOX News and the freefall of the President’s popularity.  FOX News, as you may know, has been trouncing all the other news media outlets of late.  I have watched FOX News and yes, there are attractive women commentators on the show.  I will also agree that guys are visual creatures and wanting to watch attractive women wouldn’t be a big stretch.  But, a guy being swayed to switch his political affiliation while watching and listening to attractive women IS a stretch.  Either he’s of weak constitution or the women are VERY convincing.  That said, I do see a correlation: there is a rising discontent to what’s been happening in the country lately and those concerned individuals would rather opt to gather information from an outlet that doesn’t lean to the left.  FOX News isn’t accelerating the President’s popularity slide.  That blame rests squarely on the President and those decision makers he elected to surround himself with.  Speaking of FOX, the mascot for Moreland’s Old Speckled Hen is in fact a fox.  Their ads promo a fox in search of the ‘Hen’.  Ironic isn’t it.  I thought so.  Overall, the beer was average.  Poured with a nice head and maintained a nice amber color.  Taste was mildly bitter but not too much.  The ‘Hen’ didn’t grab my taste buds and surely didn’t leave them screaming for more.   

Drinkability: Offered a choice, I’d probably try something else.
Appearance: Medium amber in color.
The Buds:  Crisp taste with medium bitterness.
TBR Cap Rating:  3.5 out of 5 caps.

July 26, 2009

Carib Beer Marketing 7.26.09

Carib Beer Get’s an A+ for Marketing Their Flagship Brand.

If you read my review on Carib Beer you may have noticed that I wasn’t fond of it.  But, that doesn’t take away from the fact that I think they do a great job marketing their brand in Trinidad and Tobago.  Check out their web site and you’ll see what I’m talking about.  They’re a consumate sponser of local events.  It certainly doesn’t hurt that they parade around a bevy of local talent that’s probably, just a guess here, easier on the eye than a sharp poke with a stick.  Definitely a positive approach to enticing the young, modern and fashionable males to increase their consumption.  I’m sure it would work on me if I was in that locale. Beer 101: Sex Sells.

I happen to like the concept of 'Beer Girls'.  What would the world be like today if there were Bud Girls at every sponsored event?

I happen to like the concept of 'Beer Girls'. What would the world be like today if there were Bud Girls at every sponsored event?

Girls on the beach promoting beer.  Q: What's wrong with this concept.  A: Nonthing.

Girls on the beach promoting beer. Q: What's wrong with this concept. A: Nonthing.

Carib is a large sponsor of the local Carnival as seen in this Bumper Sticker.

Carib is a large sponsor of the local Carnival as seen in this Bumper Sticker.

Carib Beer Party Van?  C'mon girls....Pile In!

Carib Beer Party Van? C'mon girls....Pile In!

 
Carib Beer even highlights it's Carnival sponsorship on their packaing.  Pure Genius!

Carib Beer even highlights it's Carnival sponsorship on their packaing. Pure Genius!

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